Every business must have a website. SEO helps your website rank high with search engines. When you optimize your webpage, you create opportunities for users to find your website whenever they are searching for specific things.

This is an extremely wide topic, but, when dealing with SEO, you will come across the words – White hat SEO and Black hat SEO – What is the difference between the two?

Choosing the best search engine optimization specialists who understand SEO will make your work easier. My Socialease is one such company that will help you in this.


White Hat SEO Vs Black Hat SEO

Black hat and white hat SEO are two different techniques that result in different outcomes. Black hat SEO may work but will bring you short-term results only.

White hat SEO will however give you long-term results that will benefit you in the future. On top of that, it is the recommended technique by Google.

White hat SEO is all about following Google core updates and guidelines. While Black hat SEO on the other hand is about breaking the rules by finding loopholes in the system.

Black hat SEO may work at first, but it will only get you short-term results since Google updates its algorithm regularly.

Black hat SEO includes using hidden texts, stolen content, article spinning, and excessive linking.

Most black hat SEO techniques no longer work and applying them will lower your chances of getting ranked highly on Google.


White Hat SEO

Choosing the white hat SEO is choosing to do things exactly the way Google wants you to. This is by following their guidelines in order to create a long-term technique that will withstand new Google updates.

Search engine optimization specialists such as My Socialease can help with this. This is how to optimize your website using the white hat SEO technique:


High-Quality Content

If you are actively doing white hat SEO, then high-quality content on your website should be your number one priority. Unlike in black hat SEO, simply having content that people want to read and share will help you rank well.

High-quality content also includes the user experience of your website. For instance, content that is hard to read either on a mobile phone or desktop will put people off.

Also, if your website takes too long to load or produces low-quality results, you will have lower chances of ranking high in search engines.

To ensure your website only has high-quality content, you can hire search engine optimization specialists who will do the work on your behalf to achieve better results.

Use of keywords that users are searching and using the keywords in the content is also part of white hat SEO strategies that deliver good results. However, be sure to avoid keyword stuffing lest you step into the realm of black hat SEO.


Gray Hat SEO: Combining Black Hat and White Hat SEO

Incorporating a little bit of black hat and white hat SEO on your website is known as gray hat SEO. However, gray hat SEO is neither white hat nor black hat SEO.

An example of a gray hat SEO technique is completely re-writing an article that performed well without adding anything original to the content.

Another is 3- or 4- way link building, in which the links lead to different sites. That is site A links to site B which links to C, and C links to A again.


Contact My Socialease

If you need help with website optimization, My Socialease is one of the best digital marketing agencies.

We offer white hat SEO services that will ensure you rank high on Google and drive more people to your website. We also provide the following social media services:

Get started with our services today!