Even with the rise of social media, some old methods of connecting with your customers still work because not everyone is online. SMS vs. email marketing can be a hard choice to make, as they are two of the most effective methods of lead generation.

You must first determine which of the two marketing tools for small businesses will support your company’s objectives in less time using less money. Other factors to consider include conversion rate, click-through rate (CTR), open rate, return on investment, and level of engagement.

Working with a seasoned full-service marketing agency can help, and it is the key to understanding how each tool affects your bottom line.

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Regarding SMS vs. email marketing, here’s everything you need to know;

What Is Email Marketing?

Email marketing is exactly what it sounds to be: It is sending emails relating to your business to the people on your email list. These emails are used to create awareness for current and potential customers about discounts, special offers, and new products.

The people on this list have to agree to receive such messages willingly. A good digital and social media marketing company for small businesses usually has a prepared list of these names for you to use.

The pros of email marketing include:

  • It is cost-effective
  • Emails can be personalized to reflect your brand’s personality
  • They are versatile as they can be used to provide information on various issues surrounding your business.
  • They direct users to your website through links

The cons of email marketing are:

  • Spammy-looking emails can be filtered by servers, preventing them from reaching the receiver’s inbox.
  • People can easily unsubscribe from your emails if they do not like the content you produce.

Working with a full-service marketing agency to create compelling emails with well-crafted headlines and content increases the chances of customers viewing your email.


What Is SMS Marketing?

This is where a business uses SMS to relay information regarding its brand. It requires the consent of the receiver first.

A  full-service marketing agency can use a promotional SMS to increase brand awareness or a transactional SMS to convey any information required by a customer, such as delivery updates.

The pros of SMS marketing include:

  • Your clients do not need an internet connection
  • SMS has a higher response rate
  • It has higher engagement levels.

The cons include:

  • SMS only  has a 160-character limit
  • It is costlier as you have to pay a small fee to send SMSs
  • Unsolicited text messages with poor structure can reduce customer trust.

Are You Trying To Choose Between SMS Vs. Email Marketing?

You don’t have to. We can make this decision for you, or use both of them. At My Socialease, we are the best digital marketing company worldwide. We shall help you find the balance between SMS vs. email marketing.

In addition to this, we also offer the best digital and social media marketing company for small businesses and cover the following bases:

Our marketing tools for small businesses are based on your budget, target audience, and goals to guarantee personalized success. Contact us today to learn more about our products.