Getting started on social media can be a lot of effort. After all, it’s the 21st century; gone are the days of visiting real-world marketplaces. Instead, social media is the trendiest tool for marketing and building your brand. You can watch your brand grow in real time, generating leads from the comfort of your couch.

The Covid-19 pandemic has taught us that we can accomplish almost anything from home. But that doesn’t mean that we should be doing everything ourselves – having great social media management and a solid social media plan is the key to success in the digital era.

With that in mind, here’s your ultimate social media guide for getting the most traffic in 2021.

Social Media Guide for Beginners

  1. Choose Your Preferred Platform

You probably have your own reasons for choosing your favourite platforms like Instagram or TikTok. Most companies select their platforms because they’ve either already established an audience there or are seeking out their target market. But don’t worry if you’re starting from zero; even the most popular influencers started somewhere.

  1. Find a Social Media Manager That Suits Your Needs

Finding a suitable social media manager for your business needs is essential for success. However, social media management can be an expensive endeavor. But for relevant posts, trendy hashtags, and endless engagement with existing and future customers, social media management is definitely worth the money in the long run.

Let’s not forget about social media ads, which can be incredibly powerful marketing tools. And if you adopt the best social media practices from day one, you will undoubtedly reap the rewards.

  1. Put Time and Effort Into Your Content

The most precious resource that you can put into your social media engagement is time. Every second, someone else is online, so keeping up with your competition’s energy is crucial. The faster the feedback, the better!

While it might feel strange at first, you should start setting aside time to engage with social media in order to achieve the best results. You also need to do extensive research on your area of specialization so that you can publish knowledgeable, trustworthy content.

Seek to educate your viewers and readers to keep your business moving. If your viewers are seeing regular helpful content from you, they’re more likely to keep coming back.

You’ll still probably need to get a social media manager when you start out, and that’s okay. Their job is to ensure that your social media is the best that it can be, and you’ll learn to work more collaboratively with them as time goes on.

4 Reasons You Need to Invest In Your Social Media

  1. With 3 billion users monthly, it will rocket your sales and multiply your revenue by reaching your specific target market.
  2. Social media tracking and analytics can aid in optimizing ad campaigns and bring more traffic to your website.
  3. You can find out more about your customers to keep you in line with their needs.
  4. With creative and informative content, your audience will feel engaged and want more, which in turn is an opportunity to grow and get well-established in the market.

FAQs For Our Social Media Guide

What are the different types of social media?

  1. Social networking sites (eg. Facebook, Twitter, and Linkedin)
  2. Social review sites (eg. Yelp and TripAdvisor)
  3. Image sharing sites (eg. Instagram, Imgur, and Snapchat)
  4. Video hosting platforms (eg. Youtube and Vimeo)
  5. Community blogs (eg. Media and Tumblr)
  6. Discussion sites (eg. Reddit and Quora)
  7. Sharing economy networks (eg.AirBnB and Rover)

How much does social media management cost?

For marketing and advertising on one or several networks, businesses will generally spend between $4000 to $7000. For social media consulting, rates can range from $75 to $500 per hour. On the other hand, outsourcing social media services can cost $900 to $20,000 each month.

The option that suits you best will depend on your budget, the size of your business, and your social media goals.


Investing time and money into your social media presence is the key to success in the digital age of marketing. While it might seem costly in the moment, it will be worth every penny in the long run!