What is a Facebook Ad? And what does it include?

Gone are the days when social media were used only by teenagers or people looking for online romance. The biggest player among social media platforms, Facebook, has become one of the most valuable tools for marketers today. Despite the fact that new social media platforms are emerging, truth is that Facebook remains to be the most popular platform. It is also good to mention that this platform allows you to target literally any category of people. By using Facebook Ads, you should be able to maximize the effects of your marketing campaign through Facebook. But, what exactly is a Facebook Ad?
As the name suggests, Facebook Ad is simply an advertisement published on Facebook. Any business can use Facebook Ads for a certain fee. The main reasons why Facebook ads are so popular is the fact that businesses can reach thousands of people based on their demographic characteristics, activity, and other parameters.

Types of Facebook Ads

It is interesting that the form of these ads is constantly changing and today people have three options – Facebook ads that appear in the News Feed, in the right column and mobile Facebook ads. If you are a complete beginner in this field, it may be a good idea to use the right column ads because you’ll have to pay less for them. Of course, with a good plan, you can test all of them without breaking the bank. While we are talking about the different types of Facebook Ads, it is good to point out that there is no point in  investing in mobile Facebook Ads in case your website is not mobile-friendly.

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What does a Facebook Ad include?

Generally speaking, the Facebook Ad includes three elements – a campaign, a set and the ad itself. This is part of the so-called Facebook ad campaign structure. In order to maximize the effects of your ads on Facebook, it is crucial to understand how these elements work independently and together. This is the only way to be sure that you’ve displayed these ads to the right audience in the right way.

So, the campaign is actually the base of your advertisement. If you want to use a Facebook ad, you will need, to begin with a campaign. This is where you decide what the basic goal of your ad is – do you want to promote your page, your website or some link?

The next element is the ad set. This is how you are managing the ad. So, the ad set is very important element because it allows you to select the right audience by selecting their location, age, gender, interest etc. Ad sets also let you select a budget, schedule, and placement of ads.

Finally, the last step is to take care of the ad itself by choosing text, images, videos and CTAs. Don’t forget that you can use more than one ad in one ad set. You must take some time to choose the right design because even if the ads are displayed to the right audience, the design is crucial for attracting people to actually click on the ad.

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