What is Social Media Management? Why Do I Need It?

When you hear the terms: social listening, social analytics, and social engagement, what comes to mind? These common marketing terms are all part of social media management. At Social Ease, we are a social media management company that has all the expertise to get your business booming. You can trust us as one of the top social media marketing companies for small business.


What is Social Media Management?

Social Media Management is the act of monitoring and participating in social conversations across platforms. The easiest way to view social media management is to consider that it includes the three major social media disciplines we mentioned before: social listening, social analytics, and social engagement. Social listening is when you gather everything that is being said about your brand. Social analytics help you understand all the social media chatter and relate it to possible business changes. Social engagement is the act of interacting, usually 1-on-1 but occasionally at scale, with customers over social channels. Most businesses take on social engagement to close the loop with customers on their issues.


Companies often have multiple social media accounts on many different social platforms. They need to use social media management software and a social marketing team to stay on top of their social media presence. That is where we come in. Until recently, people tasked with social media management only focused on creating and executing plans to generate and post content. However, today’s consumers demand easy and non-disruptive customer support via social channels.


We Are One of The Top Social Media Marketing Companies for Small Business

Social media is too big, and also too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences.

Your customers want you to respond to them when they reach out to you. They want a fast response and an accurate one. They also want to see your brand’s personality through your social media presence.

Combining social media management and social media engagement is the only way to stay aware of what is being said about your brand and fulfill your customers’ social expectations. It ensures your business is offering a state-of-the-art customer experience. And, perhaps most importantly, it reduces the overall cost of serving your customers. However, what if this is too much for you to handle? After all, you are a busy business professional. Luckily, we are exactly what you need. We will handle it all.


Call Our Social Media Management Company Today

In order to become a successful company, you need to get noticed. Our team will make that happen for you. When it comes to leaving a digital footprint, trust our social media agency. Social Ease is one of the top social media marketing companies for small business. We know exactly what your company needs to get your results. Call us today for more information. In no time, you will be a successful company in the United States. Trust our social media management company.


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