How Social Media Can Improve Your Small Business Success
When it comes to running a small business, your ultimate goal is business success. At Social Ease, we specialize in social media for small businesses. Our social media management company is here to explain the tips to help your small business succeed. We are available all across the United States.
Take Advantage of Social Media
Social media can be a great way for small business owners to connect with prospects and customers. When it is done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform. However, if you are not careful, it can be a distracting time suck, or even backfire by alienating customers and prospects.
Tips for Social Media for Small Businesses
Here, 10 small business experts share strategies small business owners can use to nurture a successful presence on social media.
- Lead with objectives
- Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Too often business owners buy into the idea that ‘I have to be there. I have to be in all these new places or I’ll be left behind.’ But social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as just a megaphone for your business, but think about how it can help you reach your goals.
- Build your authority
- As a business owner, we believe that you can’t over-invest in your LinkedIn presence in 2019. This also applies to anyone looking to further their career or success, particularly those working in sales or marketing. Concentrating on growing audiences and engagement on LinkedIn can absolutely boost sales and conversion rates. It will also lead toward amazing opportunities for collaboration.
- Start a conversation
- The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something but no one responds, then Facebook won’t show it to anyone. They are trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It’s going to get more difficult, as Facebook announced they’re going to be changing their algorithm. They’ll now favor content from friends over companies and other pages.
- Show appreciation
- The most important thing about social media is that it’s not just about you! Social media is not a monologue where you tell the world about the awards you’ve won, or the special deals on your products and services. It’s an opportunity for you to connect, in a meaningful way, with the people who have helped you and supported you in business. If you think about the 10 to 20 most important people in your business world, social media allows you to recognize and thank them for helping you along the way. You can thank them by giving recognition to their posts and tweets: like, follow, and share their messages. It’s your way of saying thank you. More importantly, they will appreciate the gesture and continue to support your efforts.”
- Stand out
- Social media is personal. It’s your personal brand first, and your job or business second. You need to convey your persona. Get above the noise. Be different. You don’t have to wear a superhero costume like me, but in a world of social media noise you need to stand out and be remembered.“
- Have a clear goal
- Advertising on Facebook can be lucrative, but it will require an investment in both time and money, and there will be a learning curve. Know exactly what you are trying to accomplish: sales, leads, or both? Avoid “dopey” metrics like likes, follows, or impressions. Use Facebook pixel and/or Facebook lead ads so you can track and measure results. As a small business owner who advertises on Facebook myself, I measure the ad spend vs. sales or leads generated to determine if it’s worth it or not—so should you.
- Dominate on one platform
- Find out where your target customer spends time online. Then pick one social platform and dominate on that one. Claim your profiles on the other networks, but focus most of your time on that one. Listen first. You need to be ‘friend-raising’ online. I started out (on Twitter) just sharing other people’s content for six months. When you share your own content, do it on a four to one ratio—share four pieces of someone else’s content for every piece of your own that you share. On Twitter, where I have over 324,000 followers, my advice is, ‘Be sweet, retweet.’
- Create a calendar
- Planning your social media activities will allow you to post consistently—and get more consistent results. You can create a strategy and actually get better results with less time and effort. You can determine which activities to automate and which to assign, whether that’s to an employee or contractor.
- Be visual
- Attention spans are short so be sure to add photos and videos to your social content. It will boost engagement and is perfect for businesses with products to show off. If you have a service-based business, consider a photo with words or a photo that complements your text. And don’t overlook visually-oriented platforms like Instagram and Pinterest.
- Don’t try to do it yourself
- As a small business owner, your time is limited, so delegate social media work to someone in your company, or engage an outside expert. Then add the cost of your social media strategy to your budget.
Contact Our Social Media Management Company
We specialize in social media for small businesses. In order to become a successful company, you need to get noticed. Our team will make that happen for you. When it comes to leaving a digital footprint, trust our social media agency. Check out our social media posting service. We know exactly what your company needs to get your results. Call Social Ease today for more information. In no time, you will be a successful company in the United States. Trust our social media management company.