Crazy Good Social Media Campaigns To Spark Post Ideas
When it comes to digital marketing social media can make or break a brand. That is why it is important to study some top social media campaign examples to find out what works and doesn’t work. A top social media management company, like Social Ease in the United States, could also be a great resource in helping you understand what can work for your brand and what can ultimately end up hurting it.
The Best Social Media Campaign Examples To Spark Creativity
A social media campaign is a marketing effort that is created to reinforce the information about your brand or company through one or more social media sites like Facebook, Instagram, or Twitter. All of these campaigns are strategically designed to target a certain group of people, and they all have measurable outcomes so businesses can identify which ones do well and which ones were failures. It’s not always easy to come up with ideas for posts and social media campaigns that why many businesses and brands rely on a social media management company to help them generate ideas like the ones below from top brands.
In April of 2017 Starbucks rolled out one of their most famous social media campaigns through Instagram. In order to draw attention to their new “Frappuccino Happy Hour,” Starbucks introduced the world to the Unicorn Frappuccino for just one week. This campaign strategically played into society’s obsession with unicorns and gave them a purple-pink mixture that had everyone rushing to the nearest Starbucks because not only did it involve unicorns, but it was only available for a limited-time which caused everyone to have serious FOMO (fear of missing out). Not to mention the presentation that was ideal for an Instagram post.
In the summer of 2018, IHOP pulled off one of the oddest social media campaigns to date. On Twitter, the International House of Pancakes flipped its last letter and “became” the International House of Burgers. Although this was short lived and not actually happening it worked, and a buzz was created about the brand, and everyone was talking about it. One of the reasons it worked so well is because the company had a huge build-up surrounding their big reveal. Another reason it worked so well was that the brand asked users to guess what the “b” at the end of IHOB stood for. They got thousands of responses and when they finally told everyone their tweet got shared over 10,000 times. In addition to a buzz being created the burger sales at the restaurants quadrupled because of this marketing campaign, so it’s safe to say that they reached their goal.
Another great digital marketing campaign that was seen on Facebook, Instagram, Twitter, and YouTube was Dove’s self-esteem campaign. It’s no secret that a lot of companies, especially beauty ones preach self-love and self-confidence, but Dove was one of the first to bring it to the forefront with their #realbeauty campaign. It is also one of the longest running social media campaigns with fifteen years on the platforms. Not only has this campaign gotten them recognition and brand loyalty, but it’s also become their company mission and has helped them refocus their mission.
Contact A Social Media Management Company
Social Ease is providing social media services across the United States. As a social media agency, it is your job to stay on top of social media campaign examples that work, and it is our job to provide the digital assistant you need to manage your online presence. Call or visit us today to find out how we can help!