How to Minimize Traffic Loss from a Site Migration
To migrate WordPress site or a site from another platform means a lot of work and can mean traffic loss. It is because of this that you have to be certain that you need a migration before you move forward with one so that you can be certain not to have any negative outcomes. For more information on site migrations and how you can perform one without losing traffic, contact MyCity Social, an Orlando SEO company.
What happens when you migrate WordPress site
Choosing to migrate a site on WordPress or any other hosting platform can be a huge move. It can give you the opportunity to rebrand yourself and your business or, in certain cases, you can switch over to HTTPS. However, there are some things to keep in mind if you are considering migrating. After all, it is not necessary and it does not always benefit you.
When you migrate your site, it will take Google some time to process the change and update its index. This can result in traffic loss and can have a significant impact on the number of potential customers that view your site.
Migrating also doesn’t really have any impact on your SEO. Unless you are making the switch over to HTTPS, the process of migrating your site can actually be more harmful than helpful if not done properly.
How to minimize traffic loss
In order to minimize the loss of traffic, you must first make sure that the migration is absolutely necessary. If you are making the switch because you need to change to HTTPS or because you are rebranding completely, then a migration is necessary.
If this is the case then there are a few steps you can take to make sure that your migration does not affect your traffic completely. One easy thing to do is to perform the migration when your site is already expecting slow business. While the ideal is to not have traffic affected at all, if it is affected, select a time that already has lower number of visitors on your site.
You can also crawl your site before a migration to see all of your URLs and save them for later. Also, be sure to keep a spreadsheet of all these URLs and all the new URLs that those old ones match up with so that you can assure yourself that you are not missing any pages.
When you are certain you’ve completed the migration, make sure that you test out the site before you make it live so that you are positive that everything was transferred properly.
A migration is a significant undertaking that can result in traffic loss but it does not have to if you take the right precautions. To learn more about how to properly perform site migration and migrate WordPress site and sites on other platforms, contact MyCity Social. They are an Orlando SEO company with locations in Orlando, Tampa, and Miami ready to help your business with its website questions and digital marketing.