Top Instagram Updates You Need To Know For February

With its user engagement one of the fastest-growing out there, Instagram is a social media platform with more than 500 million active daily users who hit the “like” button an astounding 4.2 billion times every single day. Of course, Instagram is going to to continuously roll out new features and updates to keep users engaged and make sure that the platform stays on top. For the month of February, there are a few cool new updates that you can read about and utilize in your next social media marketing campaign. Social Ease is a top affordable social media agency in the United States dedicated to help with your social media marketing program. If you are interested in an Instagram account manager or any other social media services, contact Social Ease now!


Instagram Updates To Be Aware Of This Month


Firstly and most excitingly, IGTV Previews have been released by Instagram in its main feed. IGTV is a standalone app that allows its users to upload long-form, vertical video content which uses the full screen. Just like on traditional television,there are different user “channels,” and basically something is always playing while you surf from channel to channel. There is an integration with the main platform, though it remains a standalone app, and those who follow your Instagram account will be alerted if you share new content on IGTV. Recently,  a step further was taken in this integration and users were allowed to share previews of their IGTV videos through the main Instagram newsfeed, providing an effective way to drive more relevant traffic over to watch the rest of your content, as Instagram holds higher engagement and viewing rates. You’re able to share a one-minute preview of your IGTV video when you upload it, maximizing the visibility of your content as users will be prompted to “watch full video,” allowing them to be directed to the full content you shared.


Need an Instagram Account Manager? Check Out Social Ease


There are other interesting tools that Instagram has rolled out. Social Ease, a top social media agency, notes that Instagram responded to February’s Black History Month with some new creative tools such as camera effects and stickers designed by black designers, in a promotion to highlight relevant black creators on their platform. Their efforts at diversity is not only progressive but also indicative of the way that Instagram could run their campaigns in the future. Such features could be repeated for various events, holidays, or social causes. Moreover, Instagram has also taken off all images that violate a set of new self-harm regulations they have put out, in an effort to shield vulnerable users from being affected by these triggers. While the majority of brands won’t be too affected by this move, there are certain edgier brands that should take note as they do toe the line on occasion. Moreover, if you are sharing an inspirational story, these guidelines do include your own photos of healed scars from self-harm or suicide, so you should be careful regarding sharing stories.


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As Instagram continuously updates its platform and the ways that users share information, they also are espousing new trends in social awareness as they become more aware of how their platform can impact users. As a business, it is highly likely you will need an Instagram account manager or digital marketing agency to aid your branding on social media. Social Ease is a top social media agency in the United States to help you build your brand. Contact us today for your social media needs!


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