What Is Influencer Marketing (Why Should I Care?)

When it comes to marketing, there is a lot one must know. It is not simply about posting once a week on Facebook trying to promote your business. There is a lot more entailed in a successful digital marketing plan than making a few posts a week. MyCity Social is a digital marketing company Tampa clients rely on who can provide you with outstanding advertising results. Our goal is to bring more traffic to your business and in order to do so, we have a team of people who work hard everyday to make sure you are being noticed by consumers. One form of marketing is influencer marketing.

What Is Influencer Marketing?

There are many divisions of marketing including SEO, content writing, digital marketing, and website developers who make it all possible to bring in more customers to your business. One form of marketing is called influencer marketing and it focuses on using key leaders in an industry to promote your brand and bring awareness to a larger population. As opposed to marketing directly, you can hire influencers to spread the word for you. This form of marketing usually runs hand-in-hand with social media marketing and content marketing. Most influencer campaigns have a social media component and influencers can promote the service or product on their own media streams.

6 Reasons Why Influencer Marketing Is Popular

Our digital marketing company Tampa businesses trust urge you to look into influencer marketing and here is why:

  • It’s powerful- There is an opportunity for brands to leverage the word of mouth through personalities that consumers already follow.
  • It’s social- The world has shifted greatly into social media and your business needs to be in the know and keeping up with social media. Do not just sell, entertain and inform consumers on your service or product.
  • Consumers are not phased anymore by paid ads- Americans are exposed to thousands of ads a day and because we see so many, that we unconsciously tune them out.
  • It’s native advertising- Native advertising places products and brands in organic content which in turn will create a more pleasurable experience for consumers and a powerful marketing solution.
  • You can target and track it- Every website visit, like, and picture posted online can be stored and analyzed. This data can turn into valuable insights informing you about your target market and advertising performance.
  • Helps your SEO- Influencer marketing can help with your search engine ranking. The more people mention your brand on social media, the more relevant you will be on Google.

Contact Us

When you are looking for marketing services to increase your business’ popularity, you must first do your research and have a basic understanding of how you should be marketing your company. After you have learned a little bit about your target market, call MyCity Social for advice on influencer marketing. Our digital marketing company Tampa businesses rely on can do it all! Call us today at 866-955-3287 or visit our website! My SocialEase.com. We look forward to working with you and helping your business strive!

 

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