Optimizing Your Google My Business Listing
Creating a Google My Business listing the optimal way to get local customers to discover your business. This digital marketing strategy has leveraged massive amounts of success for brands over the years, which is why it is important to optimize this policy now. Social Ease is a team of social media specialists that can garner the right audience and traction to get your business flowing. We know the key ingredients to jump start your GMB listing so that you can start seeing new customers right away! For now, we are going to break down the bare bones of the GMB strategy so that you have a generally understand on the process. Then you can contact Social Ease to let the experts do the digital work for you!
So, what is GMB , exactly?
GMB stands for Google My Business. It is a free tool provided by Google to help business owners manage their online presence across their search engine. This is an important instrument to have, though, it should never take the place on your actual website. This is because GMB simply works to promote your website by making it easier to find. It gives your business an actual location so that when someone searches for your relevant business “near me” they can find your phone number, address, and website right away. All of this information will appear in Google Search, Google Maps, and even on Google+.
Starting Your Google My Business Listing
The first thing we do at Social Ease when operating your social media strategy is to search for your business in Google’s search bar. If company does not already come up as a GMB Listing, then we know that we have work to do! However, if your name does show up, then all we need to do it claim your business.
We will need to fill out all of the information that Google asks for. The more information you put in, the easier it will be for Google to suggest your business for exploring customers. Keep in mind however, that anyone can “Suggest an Edit” or “Answer quick questions” about your business on your Google listing. This can potentially lower your Google ranking which is why it is important to keep track of this section in Google’s search. Which is exactly what Social Ease does for you!
Once we are signed into your Google My Business account, we need to fine tune the details to really optimize your business for top Google search results. In the “Manage location” card of your listing you can specify whether you serve customers at your physical address or if it is simply a contact method. Here you can also add in your phone number, menus, hours, and other easily clickable links that will redirect customers to your website.
The GMB Post section is also a great opportunity to endorse your business further. These can be looked at as mini-ads as they will appear directly underneath your listing. These posts can be creative by incorporating photos, video, and other pertinent information about your company.
Ready to get started? Contact Social Ease to set up your Google My Business listing today!