Marketing for Gen Zs: How They Differ from Millennials
MyCity Social in Tampa knows that many small business owners are unaware that Generation Z is not the same as Millennials. As a result, they may miss out on Generation Z marketing that could transform their business and increase their conversions. However, the two are entirely different generations and, as a result, respond very differently to marketing strategies.
In order to get more young people interested in your services or products. You must make sure that you understand what the differences are between these two generations. And, what that means for your marketing strategy.
Thankfully, we are here to provide answers in order to help you understand how these two generations function and what drives them. Trust the agency experts in SEO Miami, Tampa, Orlando, and Fort Lauderdale trust and contact us today at MyCity Social.
What is the Difference Between Generation Z and Millennials?
The Generation Z and Millennials is that they are deeply affected by their position in the technology revolution. Millennials were children when technology was first becoming a part of people’s lives.
As such, many of them have times in their lives where they could remember not having cellphones or laptops. All of them saw the development of social media sites. Including the rise and fall of Myspace and the ultimate takeover of Facebook. As a result, for many of them, these technologies are still a wonder and they still treat them as revolutionary.
The same cannot be said of Generation Z. Generation Z spent the majority of their lives with technology as a part of it. Many of them do not have a time in their lives where they did not have technology present. As a result, they do not see technology as an innovation. But rather something that should always be there. It is only when something is wrong with their technology that they note the difference.
In fact, many members of Generation Z willingly admit that they are dependent on their devices. In a poll conducted by the Huffington Post, 25% of Generation Z members that participate were more likely to say than Millennials that they were addicted to their digital devices. (Source)
There are many implications that come with this. One of the main ones is that Generation Z has a much lower attention span than previous generations. This is because they are used to having things delivered to them in an immediate manner. They are also use to things that are much shorter than they have been in the past. The average YouTube video, for instance, is much shorter than the average sitcom.
They are also much more likely to multi-task than the generations before them. A Generation Z member can perform multiple different tasks on many different devices without having to constantly shift their focus. For instance, they can be texting on their phone while watching TV while checking their social media on their laptop. Multi-tasking for a Generation Z member does not typically consist of doing just two things but many, many more.
Generation Z also has particular expectations that differ from their predecessors. One of these is individuality. Because so many of them have a digital footprint, they understand firsthand how important it is to distinguish yourself from others on the internet.
Along this same train of thought, they also appreciate starting their lives early. Many Generation Z members do not see the point in paying thousands of dollars for an education when they can get the same education online for much cheaper. They are also much more entrepreneurial, meaning that many of them want to start their own business. And, as such, do not always seek out a furthered education.
If you are interested in learning more about how Millennials and Generation Z differs to help your business, contact us at MyCity Social.
What Does This Generation Z Marketing Mean for Your Business?
Knowing how these two generations differ allow you to be able to customize your marketing strategy more accurately. Many of the things that you will be able to do as a business are going to be affected by how your younger demographic perceives it.
One of the first things that you must understand is that much of your marketing when you are dealing with your younger demographic is going to be online. Many of your younger customers are not going to be watching television regularly. And, they are not going to be paying attention to traditional advertisements as often. This means that you must get creative and offer different advertising methods for that particular demographic.
Generation Z also expects things to be readily accessible and to be easy to find because their attention spans are so short. If you do not have your phone number and contact information where they can find them. They will move on to the next company that offers your service or product.
Additionally, just getting in front of their eyes is going to be half the battle as many of them will not look past the first few results of the search engine when they are searching for your particular product or service.
Generation Z Marketing
They are also going to search for what makes your business unique. If they cannot see why they should select your business among all the other businesses that offer the same service or product. Then they are not going to choose you among the rest. You must make sure that, whatever it is that makes your business stand out, you have it clearly displayed on all your social media and website.
The other thing that businesses must consider is that Generation Z members expect businesses to be loyal to them. They do not understand when businesses do not offer them incentives to keep coming back. For them, they need to make sure that the businesses they patron give them a reason to continue being a patron.
Marcie Merriman, executive director of growth strategy at Ernst & Young says, “They expect businesses, brands and retailers to be loyal to them. If they don’t feel appreciated, they’re going to move on. It’s not about them being loyal to the business.”
If you would like to learn more about how we, at MyCity Social, adapt our materials in order to meet this demand and market towards this demographic, contact us today.
Pros and Cons of Targeting Generation Z
Generation Z is a tough demographic. They are demanding and they have a unique set of preferences that not all businesses may be able to adapt to that quickly. However, they are a demographic that is contributing $44 million to the American economy, meaning that they have a lot of spending power. Being able to market to this demographic effectively will give your business a broader range of consumer that is interested and actively investing in your products or services.
This does mean, however, that you have to approach marketing in a totally different way that you may have in the past. While there are a few small businesses that do not place too much stock in their digital marketing. This is going to make up the bulk of the marketing that actually reaches Generation Z.
However, it is not enough to simply take out ads on Facebook and other social media platforms. Instead, you have to adapt to the ways of communication that are popular for Generation Z members in order to reach them. This is because, while 71% of Millennials will click on ads, only 59% of Generation Z members will do the same.
Of course, taking the time to keep up with the trends and interests of Generation Z can be time-consuming and you may not have the time to do that as a small business owner. That is where the help of a talented SEO specialist and digital marketer can come in.
These are the people whose jobs depend upon knowing what the changing trends are in addition to knowing how each of current social media platforms functions. With their help, you will be able to market toward this difficult demographic and stay on top of the shifting world of social media and SEO.
Considering Digital Marketing or SEO?
If you are a small business owner, one of the best things that you can do for your business is to have the tools in place to market towards the younger demographics. This can be easy to do with the help of a trained professional. Digital marketing and SEO are both complex fields and they require intensive care in order to stay current and active.
Small business owners can hardly begin to worry about this in conjunction with every other responsibility that they have. Thankfully, that is what digital marketing agencies are for. They specialize in taking care of these digital mediums for small businesses so that they do not have to but can still reap the benefits.
What Else is There to Know About Generation Z?
Generation Z is a particularly entrepreneurial generation. This means that quite a few of them have aspirations of opening up their own business and making money for themselves.
Aside from the financial repercussions that this has. It also means that businesses that cater to those who are seeking to start making money for themselves—such as brokerages—are at an advantageous position. Take advantage of that and get in contact with a digital marketing agency today. Such as the agency with SEO Miami, Tampa, Orlando, and Fort Lauderdale trust, MyCity Social.
Interested in Learning More? Contact Us
MyCity Social is a digital marketing agency with convenient locations in Orlando, Tampa, Miami, and Fort Lauderdale. We understand that Generation Z marketing is not the same as other types of marketing. And that there are particular strategies that work well with this generation that do not work with other generations. We can provide you with the insight that you need to be able to target this demographic effectively. And get those conversions that you have been missing.
Targeting Generation Z, after all, is a combination of utilizing digital marketing coupled with SEO in order to effective get before their eyes while also drawing their attention. It is also a constant updating in order to maintain their loyalty. This complex and intricate process is essential as more and more Generation Z members. Become a part of the American economy and drive the changes that will take place in the coming years.
If you are interested in learning more about the digital marketing and SEO services. We offer or you would like more information on how to more effectively target Millennials as well as Generation Z members. Contact the agency with SEO Miami, Orlando, Fort Lauderdale, and Tampa trust at MyCity Social today or visit our website.