How Email Campaigns Can Grow Your Business: An Orlando SEO Company Explains
At MyCity Social, our Orlando SEO Company specializes in much more than SEO. We specialize in Social Media, Email Marketing, Google My Business Profiles, Review Building, Website Development and more! One of the most useful digital marketing services we offer is email marketing. Whether it’s a monthly newsletter or an “After Visit Patient Email,” we can grow your social media following, build reviews and increase brand awareness through emails. When you send “thank you for your service” email blasts out to patients or clients you are also showing you care. Here’s some food for thought about email marketing…
- Email marketing averages an ROI of $38 for every $1 spent.
- For 89 percent of marketers, email serves as the primary channel for lead generation.
- For one in five companies, email marketing provides an ROI greater than 70 to 1.
How you execute your email marketing campaign is completely determined by which industry you’re in. As I mentioned above, After Visit Patient Email blasts work well for doctors. If you own an online company that sells products you will want to focus on sending email blasts out promoting specific products, as well as asking customers to follow you on social media and review your business.
A statistic from Convince and Convert states “People who buy products marketed through email spend 138% more than people that do not receive email offers.” If you offer services versus products, it’s important to think of monthly promotions and holiday specials. For smaller businesses, like a local dance studio- you will benefit from a monthly or bi-weekly newsletter stating all practice and performance information.
Email Marketing is a part of the marketing mix that most companies can’t deny. With email being the most effective form of communication, why wouldn’t you market your company through email? As a small business owner you may be thinking, where do I even begin email marketing? Well first of all, that’s where our Social Media and Orlando SEO company comes into play!
Whether you have an email list or not, we can strategize and build effective email marketing campaigns for any industry. If you have an email list, great! We will begin marketing your product or service immediately. If we build your customer database from scratch, we will begin collecting emails from your customers via tablet, sign up forms and social media channels. Almost everything we do at MyCity Social is organic marketing, which means we grow your business through the resources we have at hand. Although we do suggest paid advertising for some companies, you can’t just focus on paid- you must practice organic marketing to build relationships.
Organic marketing is so important because the new customers/clients/patients you gain from it will most likely return to you. When you pay for an email list or pay for social media advertising, potential customers may only “like” your social media posts and sign up for your email list in the heat of the moment. Building a customer database through organic practices will benefit your company for the long run. We’re ready to help you excel through email marketing…are you?!
Visit www.mysocailease.com for more information.