How To Develop a Content Strategy

content strategy in the usa

In today’s technology driven world, it’s essential to do social media marketing for your company in order to stay competitive and maximize your potential clients. Part of social media planning is having a social media content strategy. There are multiple content formats supported by social media networks, and the usage of interactive formats (i.e carousel ads on Facebook) has experienced rapid growth in recent times. The flexibility of format when it comes to multiple content formats gives marketers the ability to experiment with different types of content in order to gauge what the best way is to attract and engage social users. You can look at it this way: People are the heartbeat of social media, and content is the blood. People see and respond to your content, and having relevant social media content for them to engage with is what can help you communicate your brand values and messages. So what content works the best? How do you plan what exactly you should be broadcasting, on which platforms, and in what kinds of formats? There is no guarantee of success when it comes to producing and sharing content. This is why having a social media content strategy is so important. Social Ease provides premium social media services all across the USA for an affordable price. Call us today for your social media marketing needs!


The Importance of Social Media Content


The most successful content marketers are those who are able to align social media with other channels in order to promote a consistent brand message and style with their customers so that they can most clearly communicate the company’s story, and in order to create this type of alignment you will need to have a clear plan rather than scrabbling every week to find something to share. Most of the time, social media is utilized for personal reasons, such as to connect with friends and family, or to join in on conversations that align with your personal interests and passions. This means that content served to people with this type of personal mindset that isn’t appropriate or relevant to them, it can create an adverse effect of turning people off and driving them away. Moreover, if people are blasted with a constant stream of content, it can also be overwhelming and shut them off from listening to your message. It is important for you to take time to learn what people want to read/watch and make sure that it’s a digestible message, while delivering it through the formats and channels they find the most useful.


Why You Need a Social Media Content Strategy


When it comes to social media services, the necessity of a strategy is clear. You will need to begin with a straightforward comms and content plan that aligns with business goals. This part of your strategy isn’t social specific, but should align with your communication to customers across all channels. Social can then take this plan and run with it in order to optimize your social networks.


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Having  a developed social media content strategy is crucial to your success as a business and brand. Social Ease provides premium social media services all around the USA. Contact us today for your social media marketing!

Content Trends To Watch in 2019

Content trends in the usa

If you work in a social media agency or the digital marketing realm, it’s important to understand the content trends for 2019. Making sure you have this background knowledge is imperative for your content marketing to continue to grow and succeed. The content that you produce is the center of the digital and social space, and if you don’t utilize it appropriately, it can end up working against you. Sometimes this is impossible to do on your own, so you need to rely on an outside source, like Social Ease. This online digital assistant is helping people and companies throughout the USA manage their digital presence and take the initiative with their content and digital networks.   


The Top Content Trends This Year

As technology continues to grow and expand every social media agency is becoming more and more aware of how to use them in order to grab the consumers’ attention in a matter of minutes. At the core of the connection between businesses and consumers is content. It has the power to draw them in by getting into their minds and hearts or turn them away by offending them. It is your goal in digital marketing is to find a way to connect with your audience in a real and authentic way. If you find a way to create a relationship with your target audience rather than just sell products you have a greater chance of establishing a lasting relationship. In order to accomplish this goal, there are a few content marketing tips you need to follow this year.

  • Create A Content Marketing Plan: Your company’s content marketing plan should align with your overall goals as a company. You need to make sure that you are creating and publishing content that connects with your audience in a purposeful way as well as assists you in reaching your goals. A great way to establish this type of plan is by setting up a content calendar to follow. Having this resource can help marketers plan what they’ll be posting in advance and remain responsible for it.


  • Create Original and Meaningful Content: Providing relevant and meaningful content for your readers is an essential part of digital marketing. This is also probably the easiest tip to follow for all marketers. You just need to make sure that your content is not only relevant but original. If you are going to try to accomplish captivating audiences by “lazy marketing” and using other people’s ideas, it is never going to work. Providing your readers with a fresh and unique perspective it what they’re looking for. This will help them connect with your brand and show them you value their time.


  • Utilize Micro-Influencers: Using influencers is not a new concept to marketing, but it is often overlooked or misused because marketers assume you need a celebrity to make it work. However, this isn’t the case. You can find local leaders, important people in your industry, employees inside your own company, or even current customers who can act as brand ambassadors for your organization and products/services.


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Socialease is providing social media services across the USA. As a social media agency, it is your job to stay on top of content trends, and it is our job to provide the digital assistant you need to manage your online presence. Call or visit us today to find out how we can help!

5 Must-Do Marketing Items To Do in December

December Marketing Ideas in the us

December is here, which means holiday cheer and a ton of shopping! It is the perfect time for businesses large and small to take advantage of all of the joy being spread. People are naturally inclined to buy more products and spend more money during this time of the year, and if you’re smart, your company will find ways to capitalize on the situation. Companies are aware that certain marketing gimmicks work particularly well during certain seasons and with the holidays here these December marketing ideas are bound to get customers through your doors and buying your products or services! SocialEase is one of many social media marketing companies within the USA that can help your business grow its business by utilizing some of these ideas!


December Marketing Ideas: It’s Time to Deck the Halls!

There are a few things that we know will come at this time a year every single year Christmas decorations will go up, we will hear Christmas music probably before Thanksgiving is over, and people will be shopping. Another thing we can count on is the minute the season is over; I’m taking December 26th there will be a report on how certain retailers and businesses did during the holiday season. As technology becomes more and more advanced and more business is being done online, these reports have started including online sales as well. This is where social media marketing companies come in handy. They have a specific set of skills and knowledge that allow them to assist you in boosting your online presence and business properly. During the holiday season, it’s important to play into the cheer of the consumers, regardless of the marketing avenue your company decides to take. Utilizing some of the ideas below can help you stand out among all the other businesses this December.

  • Add Christmas to Your Branding: This is something Starbucks does exceptionally well. People wait every year to see what the new holiday “red cup” will look like. It has become a holiday tradition in its own right. This could mean something as simple as updating your social media accounts to show some holiday flair or even adjusting your branding/logo slightly for a month to draw more attention.


  • The Best Way to Spread Holiday Cheer is Online: Throughout the season share holiday inspired updates on your social media accounts, whether it’s a blog post or just a picture, customers will see this a feel connected to your business. A general rule to follow for content marketing is 80% should add value to your customers’ lives, and only 20% should be about promoting your business.


  • Helpful, Holiday Content: Sharing videos that provide useful holiday content is a great way to capture customers’ attention and make them return to your site or page for advice.


  • Launch Holiday Inspired Email Marketing Campaigns: The holidays are a great time to revamp your email marketing strategies. Use this opportunity to highlight specific products and offers that are relevant to the season. An excellent idea for this is a campaign inspired by the “12 Days of Christmas.” Although this may seem a bit cliche, it creates a sense of urgency and makes customers feel they need to act fast.


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Socialease is one of the leading social media marketing companies across the USA. They specialize in assisting their clients in finding a way to utilize specific times of the year to grow their business, for example, using December marketing ideas around the holidays.  Call or visit us today to find out how we can help!

How Can Gym Marketing Companies Benefit From Social Media Services?

Gym Marketing Companies in the us

Social media accounts are not just for personal business anymore. Many companies large and small have outsourced social media services in order to boost their customer base and outreach. Why should fitness centers and gyms be any different? A lot of people have the viewpoint that when it comes to a gym membership that the people who are serious about working out are going to be a member and those who aren’t really interested aren’t going to buy into the idea no matter what. So it seems like a waste for them to utilize gym marketing companies because social media is not getting them to the gym. Well, it’s time people realized this is not the truth. In the USA, social media plays a huge role in the way people live their lives including what they eat, drink, read, wear, and yes how they work out. There are endless fitness pages on Instagram and not to mention countless blogs about the best way to get “beach body ready.” Which leaves the question, why aren’t fitness centers and gym taking full advantage of the social world and the answer is easy, they don’t know how to properly handle or manage a social media account, which is why Social Ease is here to help.


The Ideas Behind Gym Marketing Companies

Running a social media account seems like a no brainer. Let’s face it almost everyone on the planet has a personal social media account, and they’re all doing just fine. On the other hand, the goal of a personal account is much different than that of a business one. When it comes to your personal profile you aren’t trying to gain more customers or grow your profits, you’re simply sharing your life journey and if people “like” and “follow” along than that’s great, but if they don’t it doesn’t make or break your life. This isn’t the case with a business page. Everything has to be done strategically and to a plan because one wrong move could not only mean you haven’t gained customers, but it could mean you’ve actually lost some along the way. It is for this reason that many companies, including gyms, have opted for hiring individuals or agencies for social media services. Running a business account requires extreme attention and allowing people with a specific skill set to do that is usually the best choice.


There are a few components that go into managing a successful social media account for a gym. You can find more information on them below:

Inspire, Motivate, Inform: Any good social media account will do these three things especially when it is representing a business, but for a fitness club these are even more essential. In order for fitness to be effective at all, it needs to inspire and motivate the participants to make them feel like continuing on even when they don’t want to. Putting these reminders up on social media can serve as constant reminders to members even when they are outside of the gym walls. Also, new or potential members can see everything your center has to offer before they even step foot inside the building. Also, current members can look at any classes or events being held.

-Post motivational memes or quotes

-Show transformation pictures of personal training clients

-Post weekly class schedules of special events

Build relationships: Facebook, Twitter, and Instagram have become a way of life. In order to be a relevant business, it is imperative that you become a part of that life as well. Most people are taking gym selfies or Instagramming their diet foods interact with members and potential members on these sites is a great way to become recognized and build up a relationship by showing you’re invested in their journey.


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Socialease is providing social media services across the USA. Gym marketing companies are trying to find a way to make fitness centers relevant in the online space and Socialease can be the digital assistant to help businesses do that. Call or visit us today to find out how we can help!

Automated Marketing Tools To Try

automated marketing tools in the us

For all small business owners, one major problem they have to contend with is the fact that there are only so many hours in  a single day. It’s practically impossible, if not disastrous, to try and cram business development, customer service, marketing, production, financials, and everything else on one to-do list. One great way to work against time limitations is through the automation by some of your processes- and marketing is one area ripe for automation. Small businesses need to find a tool that is able to automate many components of marketing at once, and today’s technology offers several platforms that are able to provide different approaches to automating marketing processes in order to make entrepreneurs’ lives easier. Automated marketing tools are an essential component to digital marketing today. Social Ease is a top social media agency in the United States. Call us today for a consultation and expand your online presence!


Products To Automate Your Marketing


There are many products out on the market today that can allow you a more hands-off approach towards marketing. ONTRAPORT is one such tool. ONTRAPORT boasts a mission statement of supporting “entrepreneurs in delivering their value to the world by removing the burden of technology.” What this tool provides is allowing companies to get a complete visualization of the customer journey. ONTRAPORT knows that many small business struggle to gain clear understanding of how their marketing efforts are paying, and thus helps them see how their customers respond to messages – via SMS, email, postcards, and landing pages. Compelling campaigns can then be made within the platform. Another great tool entrepreneurs are able to utilize is Delivra, a platform formed on the knowledge that automated email open rates are in fact 95 percent above regular email open rates. With this particular tidbit in mind, the company maximizes customer engagement by offering help with SMS and email drip campaigns, while assisting with direct mail and using A/B testing and alerts when purchase or engagement “tendencies” are recognized.


Automated Marketing Tools Help You Grow Your Business


If you’re looking for an automated marketing platform that provides account-based marketing, email, mobile, digital ads, social, webs, and marketing analytics, Marketo is the tool for you. Top social marketing platform Social Ease highly recommends this tool. Marketo allows business owners to drive engagement through many channels from a solo platform. The goal of this tool is to assist small businesses in building enduring relationships with customers and creating end-to-end engagement. Hundreds of millions of activities each day can be handled by its cloud-based infrastructure, meaning it can scale with its customers. Customized solutions for healthcare, technology, financial services, manufacturing, media, and higher education has been developed by Marketo, and the Engagement Hub of this program is able to gather data so that as it analyzes and adapts the businesses are able to personalize their interactions.


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As a small business owner, your time is of the utmost importance. The automated marketing tools that we suggest can help you free up your time while increasing your marketing potential. Social Ease is a top social media agency in the United States. Call us today for social media optimization services!

The Benefits Of User Generated Content

user generated content in the us

Why is user generated content (UGC) so effective in marketing? It is compelling for both brands and consumers. There are three reasons why your business needs to incorporate this strategy. Here at Social Ease, we are here to show you how. We are a social media management company in the United States that knows the exact measures to take to get your name on the map.


Story Time

In 2009 the clothing brand Burberry brought high-end fashion to the masses with its campaign, “Art of the Trench.”  In order to celebrate its iconic trench coat, the brand invited the public to upload pictures of people fonning the best-selling item. All the company had to do was curate the best submissions on the site and facebook page. From there, users were able to browse by category, and they could comment on or share the images with their friends. Because of this campaign, Burberry’s Facebook follower count grew to more than 1 million, That is the largest fan base in the luxury sector at the time Their e-commerce also jumped 50 %. The campaign was so successful that it was relaunched in 20124 to generate more buzz. With this simple and singular idea, Burberry was able to drive traffic to its platforms and generate awareness among new audiences. Trust our social media management company.


Three Reasons Why User Generated Content Produces Results

  • Embraces Authenticity
    • While it’s easy to get hung up on creating high-quality content, it’s important to remember that sometimes a shaky YouTube video can actually convert better than a million-dollar ad campaign. That’s because, for today’s consumers, authenticity is much more important than looking professional. With user-generated content, your customers can take note of how people use your products and share their passion for the brand. Take the Burberry example above. While the photos do look quite sleek, users know they’re not just being fed a corporate product catalog, and they can appreciate that the images are taken by everyday customers just like themselves.


  • Cost-Effective
    • Sometimes it’s cheaper to create hundreds of pieces of user-generated content than it is to create one piece of content in-house. With user-generated content, your customers are creating the assets for you and bringing in their own audiences as a result.


  • Easy To Track
    • Since user-generated content is not created on owned media properties, it can seem daunting to track and measure. If you don’t have the right tools in place to understand the effectiveness of your program, your budget may suffer because you will not know how much money to invest in the initiative. This is especially useful for brands working with multiple partners promoting across various channels. Through trackable links, they can see not only which influencer drives the best results, but also which of their channels drives the best results and how much engagement is generated from each. The images below show how one brand collaborated with influencers to promote app downloads and then used to track the results.


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User generated content is the way to get your business to grow and prosper. Take advantage of our social media management company in order to help your business grow. Social Ease is here to assist. We will get your business on the minds of everyone in the United States. Call our social media agency today for more information on how!

How To Create A Video Marketing Strategy

video marketing in the usa

The advent of new technology has brought with it new ways of branding your business. Platforms like social media, mobile and e-commerce, have widened the array of possibilities for consumer interaction. In the USA alone, statistics show that by 2019, video will account for almost 80% of all consumer internet traffic. As advised by Social Ease, a social media management company, use of video for marketing has transformed how businesses and consumers interact. Let’s look at how to create a video marketing strategy with five easy steps.


Step by Step Video Marketing Guide.

  1.    Establish Your Goals

What goals are you trying to achieve with a particular campaign? Knowing what you want to accomplish creates a framework on which the entire thing will rest. Figure out what your brand and audience need and from here, how can the videos move buyers from the research phase of the buying process to the purchasing stage. At this level, you also need to set a video budget that makes sense. Putting a ton of money into a video doesn’t necessarily guarantee its success. On the flip-side, spending little on big campaigns may hurt your brand’s image. Therefore, find a middle ground.


  1.    Understand the Target Audience.

In other terms, know thy audience. All successful video content marketing start with research. Answer questions like who are you targeting? What content do they love? Your audience’s persona is like your “true north”. It helps determine the brand’s tone. Will your content be fun and lively, or does it target a serious, more professional crowd? The video content should effortlessly speak the buyer’s language and provide targeted calls to action as well as answer questions.


  1.    Create Your Content

It is easy for most to think of this as the first step, but no. After all, what is content with no target audience? Who will view it? Once you’ve established your audience, you can now focus on producing the highest-quality and clearest content possible. Think back on the audience then examine the footage available to you? Is it relatable or aspirational for your audience? Remember to keep the content as versatile as possible if you are to remain relevant.


  1.    Optimize Your Videos and Target for Each Channel

Depending on the channels you choose to launch your campaign, the videos have to be optimized to get as much traffic as possible. For social media platforms like Facebook and Telegram, this means keeping the content short, uploading directly to the channel, and adding captions. To learn more on optimizing videos, Social Ease, a social media Management Company is here to guide you through it.


  1.    Test, Compare and Test Again.

At the end of the day, marketing is all about numbers. As they say, “If you’re not measuring, you’re not marketing”. Observe metrics like; the engagement rate, total views, click through rate, likes, shares and retweets. For example, videos with high engagement but low conversion rates mean the call to action needs to be improved.

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A great video is only as good as its video marketing campaign. As a social media management Company in the USA, Social Ease is ready to take yours to the next level. Feel free to contact us and get started today!

Use Storytelling To Reach Your Target Market

content marketing in the usa

Who doesn’t love a good story? The power of storytelling is more effective than most give it credit for. Here is Social Ease we use content marketing and social media services to ensure the success of your company across the USA.


Think About It

Kleenex. Band-Aid. Chapstick. Aspirin. These are all brands whose names are synonymous with the product they sell. The public uses these names as generic terms in their daily conversation. When you tell someone to give you a q-tip, you automatically know they need a cotton swab. This is precisely why storytelling is such an essential aspect of any successful market strategy. Utilize our social media services to get your business out there.


Create The Perfect Narrative For Content Marketing

In order to convey the value of your business, and the benefits you can bring to potential customers, you need to be able to summarize it all in a narrative clearly. Think of this as a strategy statement. It is basically a tool that you can use to communicate with your target audience. Your narrative will tell both potential and existing customers who you are and what your business values are. It also shows what sets you apart from everyone else. This is when you need to think about what makes your business unique and set apart from everyone else.


Aim to create a narrative that is between 300-500 words in length. This may seem like a lot, but this will be a central document that will inform and influence everything from social posting to your paid advertising campaigns, to the copy on your website.


Nike is an example of an organization who have solidified their appeal with a strong narrative. In the 90s, when Michael Jordan was their spokesperson. They ran a television ad during which the basketball star outlined how his repetitive failures have helped him to succeed. The Nike brand is rooted in inspiration, innovation, and inclusion, and this brand message has been consistent since its inception.


Who is Your Target Audience

What demographics are you aiming to? Start by conducting a thorough analysis of your existing audience, and those of your main competitors. Clearly defined personas will help you to make the most of your storytelling capabilities, as you’ll be able to tell the right story to the right people at the right time and achieve your overall objectives in the process. We can help you determine what audiences are headed your way.


What About a Video?

85 percent of brands who employ a comprehensive video marketing strategy experience success. It makes sense. Think about it. A picture is worth a thousand words, imagine how many a video is worth. Videos are a format that can promote brand awareness, extend your reach, and tell your business story in an entertaining way.


Contact Us Today

Social Ease is here to provide you with the content marketing you need to make your business successful. Our social media services will ensure more consumers across the USA will become aware of your product. Call us today to get more information on how we can help you.

5 Holiday Marketing Tips For Businesses

The holidays are an important time for businesses. They are a crucial time in gaining new customers and getting loyal customers excited about the offers available. There are a few ways that businesses can optimize their marketing strategies for the holiday season. For more information on this, contact MyCity Social, an internet marketing agency in Tampa. They can give provide you with more detailed advice for your business to prepare for this upcoming holiday season.


1) “Treat yourself” marketing strategies


People shop for themselves 70% of the time during the holiday season. This means that typically, when they look online or in a store, their eyes will wander to things they like rather than the actual things they may be searching for. Account for this by marketing those products and services that are popular with self-gifters with “treat yourself” campaigns.


2) Countdown ads

The build up to Black Friday and Cyber Monday are when people begin to search for their holiday deals. This means that you want to get in front of as much of your audience as possible and let them know what kinds of sales and offers are coming. To do this, try using countdown ads to build up expectation for your deals and get your shoppers excited about what is coming.


3) Know when your audience is looking and buying


Certain audiences will look for their items at a certain time but purchase at a totally different time. For instance, with hobby shoppers, they begin their search early on in the season but they don’t shop until the Saturday after Black Friday. This means that you will have to start your marketing earlier on but make sure to have your actual sales and offers available on that Saturday. Other audiences will follow different patterns so make sure to research when your shoppers are looking and when they are actually shopping.


4) Don’t forget the early birds

While Black Friday and Cyber Monday are important days of business, don’t forget that a good number of people shop for their holiday gifts early on in the season. This means that you should be prepared target those customers as well as your Black Friday and Cyber Monday customers.


5) Post-Black Friday shopping is important

Shoppers don’t just stop shopping after Black Friday and Cyber Monday. Quite a number of shoppers will shop in the weeks leading up to Christmas and it is important to continue your holiday marketing strategies during this time so that you remain in the eyes of shoppers even after the Black Friday and Cyber Monday sales have ended.


Contact Us

Black Friday and Cyber Monday are important days for most businesses. However, there is also the rest of the holiday season to consider. The marketing strategies you employ during the entirety of the holiday season can be definitive to your success. Contact MyCity Social, an internet marketing agency in Tampa, for more information on how your internet marketing strategy can be tailored and adapted for the upcoming holiday season.

What is Google AMP?

The Accelerated Mobile Pages is a project that is sponsored by Google. The project is an open-source initiative which aims at improving the performance of ads and web content through an innovative publishing technology dubbed AMP. This project was launched by Google to compete with Facebook’s Instant Articles. AMP includes web and social publishing platforms and other large searches. Moreover, the originators of the Google AMP technology came up with the technology to solve problems that mobile web users face when trying to access web content through their mobile devices. With this technology, problems such as web pages loading slowly, lack of optimization of content and ads taking up all the valuable screen space. This will now become a thing of the past. Read on to understand exactly how this technology can be beneficial to your business.


Who Is the Google AMP Technology For?


The short answer to that question is this- everyone, or at least almost everyone. Let me qualify that answer. You see, almost everyone uses their mobile to access the internet. This trend is expected to grow as more and more people buy mobile phones. If the penetration of mobile phones in the US alone is something to go by, then we can argue that mobile phones are the preferred devices used to access the internet. Having said that, it is therefore important for businesses to ensure that their websites and social media pages are mobile-friendly. There is nothing more frustrating to a mobile web user than trying to access a website which is either slow in loading or has too many ads that obscure the information that the visitor is trying to access. If a web visitor comes across such issues, chances are that you will lose this potential customer. If such is the predicament, you will find that AMP has the solution that you need.


Google Accelerated Mobile and Digital Marketing


Now, assuming that you are in business, chances are that you use digital marketing to reach out to both current and potential customers. If this is you, then our reputable SEO Company Miami clients trust is here to improve your digital marketing campaigns. Granted, all digital marketing happens through the internet. It can take any form right from Facebook marketing, Google Ads, YouTube Ads, Instagram Ads, or Pinterest, among others. For your digital marketing campaign to be successful, you need to ensure that your content is optimized for search engines. This is where you need to consult an expert from an SEO Company Miami businesses recommend. You stand to benefit from expert advise if you choose to work with a firm whose specialty is to design and execute digital marketing campaigns. A company such as MyCity Social has the combined expertise, skills and experience needed to deliver unparalleled digital marketing services.


Contact Us Today!


Although executing or implementing a new technology can be tricky and challenging, you need not feel despair, MyCity Social is here to help you. We are an SEO Company Miami residents know and trust whose specialties include Email Marketing, providing a Digital Marketing Manager, Inbound Marketing Platform, Demand Generation Manager, social Media Management, Outbound Marketing SEO, and SMS Marketing. Talk to us today and let us guide you on how to leverage the use of the Google AMP technology to improve your digital marketing campaigns.