Your Digital Footprint is Huge

digital footprint in the usa

When it comes to any successful business, marketing is critical. You need to have a plan that draws consumers to your service or product. You need to leave a digital footprint. With Social Ease, we are a social media management company who will make that happen. The USA can count on us to provide all the best advice to get your business on top and out there in!

 

Take One Giant Step

You need your footprint to be huge. The bigger it is, the more business you get. This is important. Your ultimate goal is to improve your website traffic. How do you exactly do that, though? Don’t worry. We are here to help assist. Your success is our success. There are many factors that you must consider when aiming to improve your overall traffic. That is the goal. The first step is increasing the findability factor and drive to your website. If you have any questions, ask our social media management company today.

 

Steps to Leave a Digital Footprint

The following are musts that you must meet in order to achieve your goal. Stick with these ideas and you will be well on your way:

  • Comment on relevant blogs
    • This is a very important part of getting your stuff out there. Make this a habit. Writing is a secret weapon many companies do not take advantage of. This is the world’s easiest backlink.

 

  • Get an about.me account
    • If you are not familiar with this website, it is a web page generator. It features a large collection of aesthetically pleasing templates. It is very easy to use, too. All you basically need to do in order to build a site worthwhile is fill in the blanks. In this site, you will be able to incorporate all the links that are directed toward your site, blogs, and social medias.

 

  • Microblog
    • Social media is everywhere. Every day is growing more and more relevant. It is not going anywhere anytime soon, so you mind as well jump on the bandwagon. Think of it as free advertisement. As your social media grows, so will your business. Here are the social media that you must start as soon as possible:
      • Twitter
      • Linkedin
      • Google+
      • Facebook
      • Be a picture publisher
    • You have a smartphone, and you use it to take pictures. Now publish them. Of course, you’ll want to use discretion. Only the photos you shoot that are relevant to your business or personal brand are the ones you’ll use as footprint fodder. Consider any or all of the below:
      • Pinterest
      • Instagram
      • Google+
      • Tumblr
      • Flickr

 

Contact Us Today

In order to become a successful company, you need to get noticed. Our team will make that happen for you. When it comes to leaving a digital footprint, trust our social media agency. We know exactly what your company needs to get your results. Call Social Ease today for more information. In no time, you will be a successful company in the United States. Trust our social media management company.

How To Develop a Content Strategy

content strategy in the usa

In today’s technology driven world, it’s essential to do social media marketing for your company in order to stay competitive and maximize your potential clients. Part of social media planning is having a social media content strategy. There are multiple content formats supported by social media networks, and the usage of interactive formats (i.e carousel ads on Facebook) has experienced rapid growth in recent times. The flexibility of format when it comes to multiple content formats gives marketers the ability to experiment with different types of content in order to gauge what the best way is to attract and engage social users. You can look at it this way: People are the heartbeat of social media, and content is the blood. People see and respond to your content, and having relevant social media content for them to engage with is what can help you communicate your brand values and messages. So what content works the best? How do you plan what exactly you should be broadcasting, on which platforms, and in what kinds of formats? There is no guarantee of success when it comes to producing and sharing content. This is why having a social media content strategy is so important. Social Ease provides premium social media services all across the USA for an affordable price. Call us today for your social media marketing needs!

 

The Importance of Social Media Content

 

The most successful content marketers are those who are able to align social media with other channels in order to promote a consistent brand message and style with their customers so that they can most clearly communicate the company’s story, and in order to create this type of alignment you will need to have a clear plan rather than scrabbling every week to find something to share. Most of the time, social media is utilized for personal reasons, such as to connect with friends and family, or to join in on conversations that align with your personal interests and passions. This means that content served to people with this type of personal mindset that isn’t appropriate or relevant to them, it can create an adverse effect of turning people off and driving them away. Moreover, if people are blasted with a constant stream of content, it can also be overwhelming and shut them off from listening to your message. It is important for you to take time to learn what people want to read/watch and make sure that it’s a digestible message, while delivering it through the formats and channels they find the most useful.

 

Why You Need a Social Media Content Strategy

 

When it comes to social media services, the necessity of a strategy is clear. You will need to begin with a straightforward comms and content plan that aligns with business goals. This part of your strategy isn’t social specific, but should align with your communication to customers across all channels. Social can then take this plan and run with it in order to optimize your social networks.

 

Contact Us Today

 

Having  a developed social media content strategy is crucial to your success as a business and brand. Social Ease provides premium social media services all around the USA. Contact us today for your social media marketing!

Content Trends To Watch in 2019

Content trends in the usa

If you work in a social media agency or the digital marketing realm, it’s important to understand the content trends for 2019. Making sure you have this background knowledge is imperative for your content marketing to continue to grow and succeed. The content that you produce is the center of the digital and social space, and if you don’t utilize it appropriately, it can end up working against you. Sometimes this is impossible to do on your own, so you need to rely on an outside source, like Social Ease. This online digital assistant is helping people and companies throughout the USA manage their digital presence and take the initiative with their content and digital networks.   

 

The Top Content Trends This Year

As technology continues to grow and expand every social media agency is becoming more and more aware of how to use them in order to grab the consumers’ attention in a matter of minutes. At the core of the connection between businesses and consumers is content. It has the power to draw them in by getting into their minds and hearts or turn them away by offending them. It is your goal in digital marketing is to find a way to connect with your audience in a real and authentic way. If you find a way to create a relationship with your target audience rather than just sell products you have a greater chance of establishing a lasting relationship. In order to accomplish this goal, there are a few content marketing tips you need to follow this year.

  • Create A Content Marketing Plan: Your company’s content marketing plan should align with your overall goals as a company. You need to make sure that you are creating and publishing content that connects with your audience in a purposeful way as well as assists you in reaching your goals. A great way to establish this type of plan is by setting up a content calendar to follow. Having this resource can help marketers plan what they’ll be posting in advance and remain responsible for it.

 

  • Create Original and Meaningful Content: Providing relevant and meaningful content for your readers is an essential part of digital marketing. This is also probably the easiest tip to follow for all marketers. You just need to make sure that your content is not only relevant but original. If you are going to try to accomplish captivating audiences by “lazy marketing” and using other people’s ideas, it is never going to work. Providing your readers with a fresh and unique perspective it what they’re looking for. This will help them connect with your brand and show them you value their time.

 

  • Utilize Micro-Influencers: Using influencers is not a new concept to marketing, but it is often overlooked or misused because marketers assume you need a celebrity to make it work. However, this isn’t the case. You can find local leaders, important people in your industry, employees inside your own company, or even current customers who can act as brand ambassadors for your organization and products/services.

 

Contact Us

Socialease is providing social media services across the USA. As a social media agency, it is your job to stay on top of content trends, and it is our job to provide the digital assistant you need to manage your online presence. Call or visit us today to find out how we can help!

5 Must-Do Marketing Items To Do in December

December Marketing Ideas in the us

December is here, which means holiday cheer and a ton of shopping! It is the perfect time for businesses large and small to take advantage of all of the joy being spread. People are naturally inclined to buy more products and spend more money during this time of the year, and if you’re smart, your company will find ways to capitalize on the situation. Companies are aware that certain marketing gimmicks work particularly well during certain seasons and with the holidays here these December marketing ideas are bound to get customers through your doors and buying your products or services! SocialEase is one of many social media marketing companies within the USA that can help your business grow its business by utilizing some of these ideas!

 

December Marketing Ideas: It’s Time to Deck the Halls!

There are a few things that we know will come at this time a year every single year Christmas decorations will go up, we will hear Christmas music probably before Thanksgiving is over, and people will be shopping. Another thing we can count on is the minute the season is over; I’m taking December 26th there will be a report on how certain retailers and businesses did during the holiday season. As technology becomes more and more advanced and more business is being done online, these reports have started including online sales as well. This is where social media marketing companies come in handy. They have a specific set of skills and knowledge that allow them to assist you in boosting your online presence and business properly. During the holiday season, it’s important to play into the cheer of the consumers, regardless of the marketing avenue your company decides to take. Utilizing some of the ideas below can help you stand out among all the other businesses this December.

  • Add Christmas to Your Branding: This is something Starbucks does exceptionally well. People wait every year to see what the new holiday “red cup” will look like. It has become a holiday tradition in its own right. This could mean something as simple as updating your social media accounts to show some holiday flair or even adjusting your branding/logo slightly for a month to draw more attention.

 

  • The Best Way to Spread Holiday Cheer is Online: Throughout the season share holiday inspired updates on your social media accounts, whether it’s a blog post or just a picture, customers will see this a feel connected to your business. A general rule to follow for content marketing is 80% should add value to your customers’ lives, and only 20% should be about promoting your business.

 

  • Helpful, Holiday Content: Sharing videos that provide useful holiday content is a great way to capture customers’ attention and make them return to your site or page for advice.

 

  • Launch Holiday Inspired Email Marketing Campaigns: The holidays are a great time to revamp your email marketing strategies. Use this opportunity to highlight specific products and offers that are relevant to the season. An excellent idea for this is a campaign inspired by the “12 Days of Christmas.” Although this may seem a bit cliche, it creates a sense of urgency and makes customers feel they need to act fast.

 

Contact Us

Socialease is one of the leading social media marketing companies across the USA. They specialize in assisting their clients in finding a way to utilize specific times of the year to grow their business, for example, using December marketing ideas around the holidays.  Call or visit us today to find out how we can help!

How Can Gym Marketing Companies Benefit From Social Media Services?

Gym Marketing Companies in the us

Social media accounts are not just for personal business anymore. Many companies large and small have outsourced social media services in order to boost their customer base and outreach. Why should fitness centers and gyms be any different? A lot of people have the viewpoint that when it comes to a gym membership that the people who are serious about working out are going to be a member and those who aren’t really interested aren’t going to buy into the idea no matter what. So it seems like a waste for them to utilize gym marketing companies because social media is not getting them to the gym. Well, it’s time people realized this is not the truth. In the USA, social media plays a huge role in the way people live their lives including what they eat, drink, read, wear, and yes how they work out. There are endless fitness pages on Instagram and not to mention countless blogs about the best way to get “beach body ready.” Which leaves the question, why aren’t fitness centers and gym taking full advantage of the social world and the answer is easy, they don’t know how to properly handle or manage a social media account, which is why Social Ease is here to help.

 

The Ideas Behind Gym Marketing Companies

Running a social media account seems like a no brainer. Let’s face it almost everyone on the planet has a personal social media account, and they’re all doing just fine. On the other hand, the goal of a personal account is much different than that of a business one. When it comes to your personal profile you aren’t trying to gain more customers or grow your profits, you’re simply sharing your life journey and if people “like” and “follow” along than that’s great, but if they don’t it doesn’t make or break your life. This isn’t the case with a business page. Everything has to be done strategically and to a plan because one wrong move could not only mean you haven’t gained customers, but it could mean you’ve actually lost some along the way. It is for this reason that many companies, including gyms, have opted for hiring individuals or agencies for social media services. Running a business account requires extreme attention and allowing people with a specific skill set to do that is usually the best choice.

 

There are a few components that go into managing a successful social media account for a gym. You can find more information on them below:

Inspire, Motivate, Inform: Any good social media account will do these three things especially when it is representing a business, but for a fitness club these are even more essential. In order for fitness to be effective at all, it needs to inspire and motivate the participants to make them feel like continuing on even when they don’t want to. Putting these reminders up on social media can serve as constant reminders to members even when they are outside of the gym walls. Also, new or potential members can see everything your center has to offer before they even step foot inside the building. Also, current members can look at any classes or events being held.

-Post motivational memes or quotes

-Show transformation pictures of personal training clients

-Post weekly class schedules of special events

Build relationships: Facebook, Twitter, and Instagram have become a way of life. In order to be a relevant business, it is imperative that you become a part of that life as well. Most people are taking gym selfies or Instagramming their diet foods interact with members and potential members on these sites is a great way to become recognized and build up a relationship by showing you’re invested in their journey.

 

Contact Us

Socialease is providing social media services across the USA. Gym marketing companies are trying to find a way to make fitness centers relevant in the online space and Socialease can be the digital assistant to help businesses do that. Call or visit us today to find out how we can help!

2019 Social Media Marketing Predictions

2019 social media trends in the usa

Social media is a many-headed monster that is constantly evolving. From new platforms, changing consumption habits, to new social media platforms such as Facebook, Instagram, and WhatsApp, marketers are always coming up with innovative features or affordances to refine every dimension of their platforms. Users not only end up engaging in a number of different ways with their favorite brands due to these changes, but they also allow marketers new ways to captivate their audiences through a range of tools and tactics. It’s essential for social media marketers to stay ahead of the game and keep themselves updated regarding the latest marketing trends, as well as predict those coming in the future, so that they are able to deliver the best marketing efforts to their clients. Here, top social media agency Social Ease updates you on the top 2019 social media trends impacting the market. Contact us today for a consultation about affordable social media marketing!

 

Social Media Marketing Trends This Year

 

There are several crucial, big-picture shifts in social media this year that marketers should keep an eye out for as well as incorporate into their marketing plans. Firstly, the game has changed from a text-first draw to a visual-first draw. In 2019, it’s all about the visuals. In addition to graphics and photos, video content in general (such as live video) is a key area that needs to be focused on. Video continues to dominate social media trends in 2019. YouTube continues to be a powerhouse platform, giving an arena for more and more YouTubers to create original content for their viewers. Marketers are able to really benefit by making their presence felt across these video platforms and engaging their audience. Brands should focus on shifting from a text-first approach to a visual-first mentality when connecting with consumers, in order to continue to be heard by the audience they are marketing towards. Part of this video content is the trend of live video. This format has been around quite a while on YouTube, but now its popularity across platforms such as Instagram and Facebook  has not made it a key opportunity marketers need to jump on in 2019. Live video is a powerful tool for marketers to directly engage their audience and strengthen the relationship between a brand and its followers due to its interactivity. Moreover, the authenticity factor helps to build trust and loyalty with a brand.

 

Top 2019 Social Media Trends

 

Top affordable social media agency Social Ease notes that the key for 2019 is not pre-packaged content, but rather in the moment consumption. Prior to social media, audience reception was primarily a passive process. Today’s audience, the audience of the internet, wants to be involved, interact, react, and co-create. And the brands that are successful in the delivery of active content is more likely to be more successful in their usage of social media in marketing. In 2018, the story feature and rise of ephemeral content throughout multiple social networks is a key development, with Instagram and Facebook stories hijacking Snapchat stories. 200 million Instagram users use Instagram Stories each month, according to Entrepreneur, and millions of daily views accumulate on Facebook, Snapchat, and Instagram.

 

Contact Us Today

 

There are many implication of these 2019 social media trends for social media marketers. Top social media agency Social Ease can help your business expand their social media presence and draw more customers. Contact us today for a consultation!

Automated Marketing Tools To Try

automated marketing tools in the us

For all small business owners, one major problem they have to contend with is the fact that there are only so many hours in  a single day. It’s practically impossible, if not disastrous, to try and cram business development, customer service, marketing, production, financials, and everything else on one to-do list. One great way to work against time limitations is through the automation by some of your processes- and marketing is one area ripe for automation. Small businesses need to find a tool that is able to automate many components of marketing at once, and today’s technology offers several platforms that are able to provide different approaches to automating marketing processes in order to make entrepreneurs’ lives easier. Automated marketing tools are an essential component to digital marketing today. Social Ease is a top social media agency in the United States. Call us today for a consultation and expand your online presence!

 

Products To Automate Your Marketing

 

There are many products out on the market today that can allow you a more hands-off approach towards marketing. ONTRAPORT is one such tool. ONTRAPORT boasts a mission statement of supporting “entrepreneurs in delivering their value to the world by removing the burden of technology.” What this tool provides is allowing companies to get a complete visualization of the customer journey. ONTRAPORT knows that many small business struggle to gain clear understanding of how their marketing efforts are paying, and thus helps them see how their customers respond to messages – via SMS, email, postcards, and landing pages. Compelling campaigns can then be made within the platform. Another great tool entrepreneurs are able to utilize is Delivra, a platform formed on the knowledge that automated email open rates are in fact 95 percent above regular email open rates. With this particular tidbit in mind, the company maximizes customer engagement by offering help with SMS and email drip campaigns, while assisting with direct mail and using A/B testing and alerts when purchase or engagement “tendencies” are recognized.

 

Automated Marketing Tools Help You Grow Your Business

 

If you’re looking for an automated marketing platform that provides account-based marketing, email, mobile, digital ads, social, webs, and marketing analytics, Marketo is the tool for you. Top social marketing platform Social Ease highly recommends this tool. Marketo allows business owners to drive engagement through many channels from a solo platform. The goal of this tool is to assist small businesses in building enduring relationships with customers and creating end-to-end engagement. Hundreds of millions of activities each day can be handled by its cloud-based infrastructure, meaning it can scale with its customers. Customized solutions for healthcare, technology, financial services, manufacturing, media, and higher education has been developed by Marketo, and the Engagement Hub of this program is able to gather data so that as it analyzes and adapts the businesses are able to personalize their interactions.

 

Contact Us Today

 

As a small business owner, your time is of the utmost importance. The automated marketing tools that we suggest can help you free up your time while increasing your marketing potential. Social Ease is a top social media agency in the United States. Call us today for social media optimization services!

The Benefits Of User Generated Content

user generated content in the us

Why is user generated content (UGC) so effective in marketing? It is compelling for both brands and consumers. There are three reasons why your business needs to incorporate this strategy. Here at Social Ease, we are here to show you how. We are a social media management company in the United States that knows the exact measures to take to get your name on the map.

 

Story Time

In 2009 the clothing brand Burberry brought high-end fashion to the masses with its campaign, “Art of the Trench.”  In order to celebrate its iconic trench coat, the brand invited the public to upload pictures of people fonning the best-selling item. All the company had to do was curate the best submissions on the site and facebook page. From there, users were able to browse by category, and they could comment on or share the images with their friends. Because of this campaign, Burberry’s Facebook follower count grew to more than 1 million, That is the largest fan base in the luxury sector at the time Their e-commerce also jumped 50 %. The campaign was so successful that it was relaunched in 20124 to generate more buzz. With this simple and singular idea, Burberry was able to drive traffic to its platforms and generate awareness among new audiences. Trust our social media management company.

 

Three Reasons Why User Generated Content Produces Results

  • Embraces Authenticity
    • While it’s easy to get hung up on creating high-quality content, it’s important to remember that sometimes a shaky YouTube video can actually convert better than a million-dollar ad campaign. That’s because, for today’s consumers, authenticity is much more important than looking professional. With user-generated content, your customers can take note of how people use your products and share their passion for the brand. Take the Burberry example above. While the photos do look quite sleek, users know they’re not just being fed a corporate product catalog, and they can appreciate that the images are taken by everyday customers just like themselves.

 

  • Cost-Effective
    • Sometimes it’s cheaper to create hundreds of pieces of user-generated content than it is to create one piece of content in-house. With user-generated content, your customers are creating the assets for you and bringing in their own audiences as a result.

 

  • Easy To Track
    • Since user-generated content is not created on owned media properties, it can seem daunting to track and measure. If you don’t have the right tools in place to understand the effectiveness of your program, your budget may suffer because you will not know how much money to invest in the initiative. This is especially useful for brands working with multiple partners promoting across various channels. Through trackable links, they can see not only which influencer drives the best results, but also which of their channels drives the best results and how much engagement is generated from each. The images below show how one brand collaborated with influencers to promote app downloads and then used Bit.ly to track the results.

 

Contact Us

User generated content is the way to get your business to grow and prosper. Take advantage of our social media management company in order to help your business grow. Social Ease is here to assist. We will get your business on the minds of everyone in the United States. Call our social media agency today for more information on how!

How To Create A Video Marketing Strategy

video marketing in the usa

The advent of new technology has brought with it new ways of branding your business. Platforms like social media, mobile and e-commerce, have widened the array of possibilities for consumer interaction. In the USA alone, statistics show that by 2019, video will account for almost 80% of all consumer internet traffic. As advised by Social Ease, a social media management company, use of video for marketing has transformed how businesses and consumers interact. Let’s look at how to create a video marketing strategy with five easy steps.

 

Step by Step Video Marketing Guide.

  1.    Establish Your Goals

What goals are you trying to achieve with a particular campaign? Knowing what you want to accomplish creates a framework on which the entire thing will rest. Figure out what your brand and audience need and from here, how can the videos move buyers from the research phase of the buying process to the purchasing stage. At this level, you also need to set a video budget that makes sense. Putting a ton of money into a video doesn’t necessarily guarantee its success. On the flip-side, spending little on big campaigns may hurt your brand’s image. Therefore, find a middle ground.

 

  1.    Understand the Target Audience.

In other terms, know thy audience. All successful video content marketing start with research. Answer questions like who are you targeting? What content do they love? Your audience’s persona is like your “true north”. It helps determine the brand’s tone. Will your content be fun and lively, or does it target a serious, more professional crowd? The video content should effortlessly speak the buyer’s language and provide targeted calls to action as well as answer questions.

 

  1.    Create Your Content

It is easy for most to think of this as the first step, but no. After all, what is content with no target audience? Who will view it? Once you’ve established your audience, you can now focus on producing the highest-quality and clearest content possible. Think back on the audience then examine the footage available to you? Is it relatable or aspirational for your audience? Remember to keep the content as versatile as possible if you are to remain relevant.

 

  1.    Optimize Your Videos and Target for Each Channel

Depending on the channels you choose to launch your campaign, the videos have to be optimized to get as much traffic as possible. For social media platforms like Facebook and Telegram, this means keeping the content short, uploading directly to the channel, and adding captions. To learn more on optimizing videos, Social Ease, a social media Management Company is here to guide you through it.

 

  1.    Test, Compare and Test Again.

At the end of the day, marketing is all about numbers. As they say, “If you’re not measuring, you’re not marketing”. Observe metrics like; the engagement rate, total views, click through rate, likes, shares and retweets. For example, videos with high engagement but low conversion rates mean the call to action needs to be improved.

Contact us

A great video is only as good as its video marketing campaign. As a social media management Company in the USA, Social Ease is ready to take yours to the next level. Feel free to contact us and get started today!

Facebook Management Company Explains the Benefits of FB Groups

facebook management in florida

Making yourself known with Facebook management has a plethora of benefits according to our experts at Social Ease. A few years ago, Facebook introduced Facebook groups. These groups are great for interaction with people who have similar interests. Facebook groups are similar to forums except you have to really search hard sometimes to find the forum you are looking for. Facebook makes it easy to create groups and these groups have been proven very successful for business since their inception.

 

  • Listening

 

Managing a Facebook group gives your customers a voice. If you ask about their likes and dislikes, and if your customers are all in agreement with dislikes, then it is an opportunity for you to change their dislike into a like. If you change what everyone dislikes, everyone becomes happy. If your customers see that a change is made from their disagreements, this is one of the best things you can do as a business. You will definitely have repeat customers because you show that you understand their wishes.

 

  • Facebook Management with Personal Flair

 

As a business, you get to know your audience and they get to know you on a personal level. Your audience becomes personal with each other as well sharing ideas and wants as well as giving each other ideas on how to make things better for you and your audience. Getting to know them shows you care about what matters to them.

 

  • Customer Interaction

 

How often do you go to a grocery store and see the entire customer base interact at the same time? Sure, people interact, but mostly go in and get what they need and go home. Managing Facebook keeps your customers interacting around the clock and all of them get notified when someone posts something. Also, during customer interaction, people learn from each other and obtain ideas. These ideas can, in turn, help you as a business owner. You get free ideas at your fingertips to help your business grow.

 

  • You’re in Charge

 

When creating a Facebook group, during your initial setup, you have the option to choose who you want in your Facebook group. Your potential customers tell why they want to be in your group. This is like a screening process as this eliminates any type of unwanted spam. Also to prevent spam or certain actions, you can have a Facebook moderator to keep conversations on topic and under control.

 

  • Feedback and ROI

 

As mentioned above, being personal and listening will give you great feedback. An enormous amount of internet audience relies on reviews. Getting good reviews equals good feedback which equals an awesome return on investment. Also, if you have good feedback, not only will your audience share inside your group, they will also share outside your group helping you obtain more leads and more customers.

If you are still unsure about creating a Facebook group because you are not sure how facebook management works or have a little fear of not knowing what to do,  go join one. Help your business now by creating a group and broaden your brand and audience. Our representatives are waiting for your call at 866-955-3287 or you can send us contact Social Ease online right now.