Why Our Blogging Services Are an Essential Part of Our SEO!

MyCity Social in Miami knows that your website is an extension of your physical location. All components of it—including blogging services—are critical in order to maintain your image and popularity online. When potential customers come to your website, they expect to see certain things: they want to see that you have easy ways to contact them and they want to see what services or products you offer. Beyond that, blogs are an important component of your website. If you would like to learn more about why blogs are important, read ahead or contact the SEO company Miami businesses trust, MyCity Social.

How Does Blogging Affect SEO?

Your blog is more than just a place where you can post about current events that are going on with your company or further explain the services and products that you offer; it is a place where you can offer expertise in your field of practice. If you are a doctor, your blog could be a place where you talk about the various conditions that may require the procedures that you offer. This expertise not only makes you an authority in the eyes of your site visitors, but it also makes you more of an authority to search engines.

Search engines perform something “crawling” where they are essentially reading your website. This helps them determine what it is that you do and whether you would be a good result for someone searching for the services that you offer. In order to help lead them in the right direction, many business owners will use a collection of keywords throughout their site. This, however, is not enough.

When a search engine crawls your site, they want to make sure that your site is not stagnant. That means that they want to see that you are active and constantly providing content. They also want to make sure that the content that you do provide is relevant to what people are searching for. That’s why it is so important to make sure that the content that you do provide is something that your potential customers would actually value.

Blogging has real benefits that affect the success of your business. In fact, according to Social Marketing Writing, 70% of your customers will learn about your business and what you do through your blog posts as opposed to advertisements. To supplement that, Experian says that a minimum of 80% of consumers in the United States utilize blogs as a way to gain more information about the products or services they are considering purchasing. Furthermore, blogging daily is said to generate 400% more leads than if you posted weekly, and this number does not even consider the fact that your blog posts could be shared on social media. (Source)

If you would like to see these numbers on your business’s website or you are ready to learn more about the benefits of blogging, contact us at MyCity Social today.

MyCity Social Miami blogging servicesBenefits of Blogging Services

Blogging services exist because businesses are frequently far too busy to run their own blogs. There is a lot that goes into writing a blog for your business. First, you must decide on a topic that showcases the services or products that you offer. You must also make sure that you have keywords that are geographically relevant as well as still near enough to what you offer that people do not feel deceived after having clicked on your page.

After this is done, you must then write the blog and make sure that it is elegant yet approachable, thoughtful yet readable. You must then take the time to post it, finding a relevant image and making sure to follow all the steps to tag it with a meta title and metadata. Those two components are what make the blog findable for search engines.

That is what blogging services can offer you. Blog writing companies learn your business and the services that you offer and create a blog utilizing all that information. They then take the time to post it directly to your website. This means that you can get all the benefits of having a blog without actually having to write and post it yourself.

The other Benefit that you get from having a blogging service is that you get someone to post more consistently on your blog than you could do yourself. While you may have to miss several days’ worth of blog posts because you were too busy running your business or tending to other matters, your blog poster would be able to post without fail. This would guarantee that you always had fresh content on your website and that you were always drawing in new customers.

Having a dedicated blog writer and poster also allows you to be able to share your blog posts on different social media platforms. This way, you can get even more engagement on your blog than you already do and you still do not have to do any work in order to make it happen.

ThriveHive says of blogs, “Through a business blog, you can present your content in a more casual and personal way, and actually have conversations with your readers in the comments section. Ideas can be exchanged, you can understand your readers’ points of view, and your readers get a chance to be heard.” If you would like to learn more about how blogs can help your business, contact us at MyCity Social. (Source)

Learn More About Our Blogging Services

Our blogging services are unique from many others. This is because we offer a number of different things that many other blogging services cannot offer you.

  •    In-House Work: There are many blog services that will be working with people in a number of locations and, as such, things take forever to move along, and your blogs never get posted. That is not the case with us; we do all of our writing and posting right here in our office so that we can control the level of quality that we provide you with.

 

  •    Uniquely Written Content: There are companies out there who will offer the same content to a variety of businesses in the same industry in order to save themselves time. We take a different approach. We make sure that each blog that we provide you with was uniquely written for your company so that you never see duplicate content out on the internet.

 

  •    Digital Marketing Services to Supplement: One of the best things that you can do for your blog is to share it on social media. This way, it gets a wider reach and much more engagement than it would get otherwise. However, this cannot be accomplished if you do not have a talented social media marketer to promote these posts. That is what we can offer you.

You may wonder if you should leave your business’s blog with someone outside of your company, but the truth is that the rewards that you reap far exceed any concerns that you may have. Not having to deal with your blog daily means that you can focus on your actual daily business issues. If you do have concerns about the topics of the blogs or the content of the blogs themselves, we are happy to allow our clients more intimate involvement in the creation of blogs.

Many businesses will try to take a shortcut and use blog writing services that they find online, but this can be detrimental in the long run. Frequently, these services do not take the time to research the business, and all that they offer is only surface content that does not really provide anything valuable to the reader. The last thing that you want is for someone to take the time to read the blogs that you provide only to find that they are poorly written and unknowledgeable.

We can be your alternative. With our expertise in the field of blog writing and with our genuine interest in your business, we can make your blogs the best they can possibly be. We can also make sure that you are receiving fresh and interesting content each time.

blogging services MyCity Social MiamiBlogs are not the only component that goes into SEO, though they are important. There are a number of other things that must be taken into account in order to make your website successful with your search engine optimization efforts. In addition to having quality blogs, you also want to make sure that your SEO specialist is knowledgeable about SEO efforts. This way, you can optimize all parts of your site and make it rank better on search engines.

Thankfully, we at MyCity Social—the SEO company Miami businesses recommend—offer both services so that you can get the full scope of benefits. We make sure that you get everything you need from your website to really impress potential customers and we also give you the custom blogs that will keep your website current in the minds of those who are interested in your industry.

Are You Interested in SEO Services?

MyCity Social is an SEO company Miami businesses prefer, and we have been working with business in the Miami area for years. That is what makes us so capable of handling all sorts of industries and making sure that each of our clients has the advantage they need to get more customers through the door. We know what it takes to get each client optimized for search engines so you can trust us to give you the help you need.

If you are ready to make the leap into SEO and get help with your blog, we are the resource to turn to. Blogs on your website will have a variety of benefits, including turning you into an authority in your field, expanding on the products and services that you offer, and giving you more interested traffic on your website. All of this thereby turns into more leads and, ultimately, more customers purchasing what you have to sell.

Other SEO companies will only offer you website services and basic blogs, but we go the extra mile. We provide unique content for each of your blogs that are written in-house by professional writers. We can also offer you a way to promote those blogs through digital marketing services wherein your digital marketer shares those same blog posts on social media. This way, you get the most that you can out of your blog posts. Are you interested in learning more about what we can offer you? Do you have more questions about blog posts and their relevancy to SEO? If you would like these questions answered and more, contact us at MyCity Social today.

Why You Need a Reputation Management Company to Respond to Your Reviews

As a reputation management company, MyCity Social in Orlando understands the importance of having reputation management.  This is especially the case when you are talking about dealing with company reviews. Reviews are an important part of running a business as they are a badge of trustworthiness from real customers. That said, you may not have time as a business owner to respond to all of these reviews. That is where a reputation management company can step in. Because they have ample experience in responding to reviews, they can be a prime resource for you. To learn more about this and our Orlando SEO company, contact us today.

Why is Responding to Reviews Important?

Customers do not like to feel as though they are shouting into a void. When they take the time to leave you a review, they want to make sure that you are reading it. This is true of both positive and negative reviews. When someone feels strongly about a positive experience they had with a business, they will want to know that the business really received their praise. They will want to hear back from the business that their appreciation was well received and that the business was grateful.

The other side of the token is equally important. When a customer is unhappy, they will want the business they are upset with to rectify the situation. If you simply ignore their complaints—regardless of what they may be—you appear as though you do not care about the customer’s needs. In these instances, it can be especially important to respond quickly, as this demonstrates to the customer that you are responsive and aware of what they are searching for.

What Does a Reputation Management Company Do?

The job of a reputation management company is to take over where you need extra help. That is, when you are struggling to stay on top of all of your reviews because you are too busy running your actual business, you can trust your reputation management company to do it for you. They will be able to answer all of the reviews, positive or negative, and make sure that you gain a reputation of being polite and attentive.

The other component that makes a reputation management company beneficial is that they are the ones that have had experience doing what they do. This means that they are well equipped to respond to any sort of reviews that come their way. This makes your job much easier as you do not have to worry about what you say and how you say it.

Are you interested in learning more? We at MyCity Social are an experienced and talented Orlando SEO company, and we can help you stay on top of your reputation to give you the best results.

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MyCity Social is an Orlando SEO company with experience in reputation management. We know what it takes to stay on top of your reputation online. If you are interested in learning more about our services, contact us at MyCity Social.

The Importance of Integrating Your Social Media & SEO Strategy

Your social media and your SEO strategy may seem like two very separate things, but they are actually tightly intertwined. As a social media agency in Fort Lauderdale, MyCity Social knows how to make sure that these things are integrated successfully and that you understand why this is so important. We understand that marketing can have many components and that not all business owners are going to have the time nor the energy to follow through with all aspects of it if any. That is where we can come in. We can cater to your business’s needs with the same level of care that you would expect from an employee. If you are interested in learning more about our services as the SEO agency Fort Lauderdale businesses trust, contact us at MyCity Social.

How Does Social Media Play into SEO?

Your social media efforts and SEO are not isolated. You have to think of these two components as supporting each other instead of functioning on two separate stages. This means that anything that you do on your social media can be fed back into how well your website performs with SEO. It feeds back in the reverse as well: anything that you do to assist your SEO efforts will ultimately affect how many people know about your social media.

That is why it is important to make sure that you are utilizing both resources. To exclusively focus on social media may work for some businesses but it is a like an incomplete puzzle. You need the SEO specialist to supplement what you are missing and get you to the point you want to be. If you only focused on your SEO and did not bother to deal with social media in the slightest—not even making an effort to create a profile for your business—you end up missing out on a slew of potential customers and your SEO efforts will be for naught.

In a study performed by Hootsuite, they found that there was a positive correlation between social engagements and change in rank. This is because, while social media is not supposed to have a direct impact on ranking, the engagements that can take place on social media can help links, which do impact your ranking. (Source)

The right social media agency can make sure that you are doing the most to incorporate your social media into your SEO. If you are interested in seeing this happen, contact us at MyCity Social for more information.

What Can You Do to Incorporate Social Media with SEO?

One of the things that social media and SEO have in common is that they both utilize keywords. This means that, in order to get your posts in front of the right audience, you have to make sure that it is tagged accordingly. For SEO, this means doing research and finding out what search terms people are using when they search for the products or services that you provide. With this information, you can then write a blog post that addresses a topic pertinent to your industry. This blog will help the search engines understand that your website pertains to those keywords and help it to place higher up on search results.

For social media, the process is similar. You have to find out what things people are searching for when they type in hashtags. When you have that information, you can then create a post that is in accordance with that topic. You can then add hashtags that tie into its topic. Then, when people search for those hashtags, your post will end up in their results. In order to tie social media in with your SEO, you can utilize those hashtags to tie in with the keywords you have on your website and draw in more vested interest for your business.

The other thing that SEO and social media function well together on is links. Links are what make social media relevant to SEO, and it is through the links that you post on social media that you allow your website to gain more popularity and trustworthiness.

Think of it this way: your digital marketer posts a blog that your writer wrote on your social media. The post contains a link that directs back to the post itself on your website. When your digital marketer posts it, people see the post and click on the link. Once on your website, they may read the blog post, browse around your other pages, and even fill out a contact form. That is how social media makes a difference in your SEO.

Not all links, however, are created equal. Hootsuite writes, “Remember, it might only take one new backlink to significantly improve the search rank of a URL (depending on how competitive the keyword is and how authoritative the site is that links to your own). If you impress the right person enough to share your content on their website, you’ll see a boost in search rank and search visibility.”

Are you wondering how you can effectively integrate your social media into your SEO? Do you have further questions regarding how social media makes an impact on your website’s SEO? We at MyCity Social can help you.

Why Trust a Social Media Agency with Your Social Media & SEO?

Many businesses may try to tackle their SEO and their social media on their own. Indeed, there may be business owners that are able to do this because they have sufficient time. However, this is not the majority of business owners. In fact, many business owners hardly have the time to create a social media profile, to begin with. That is where a social media specialist can come in. They can help you to create a social media profile and provide consistent content on it so that you never have to worry if you will have the time or the creativity to maintain social media.

The other thing that you have to remember is that SEO is a much more complicated process than social media. Adapting your website to SEO practices and trying to keep up with the changing rules of search engines requires constant attention that many businesses simply do not have the time for. That, however, is where we at MyCity Social can come in. We have experts in SEO who can take care of your website for you so that you do not have to take valuable time out of your day simply trying to keep up with everything online.

At MyCity Social, in particular, we make sure that our SEO team works in conjunction with the digital marketing team so that your marketing materials and everything else that you may bring to the table is all cohesive.

We know that your business is important to you, and we understand that dealing with social media may not be something that you want to do, but that is why we are here. We can make sure that you have your social media needs to be attended to so that you never have to worry about the content that is posted in your name. We only provide the highest quality with your brand in mind. Whether you are a restaurant or a law office, we know exactly how to market for your target audience and deliver beautiful results.

social media agency Fort Lauderdale MyCity SocialOne great way of tying together social media and SEO is to provide content for the digital marketer to post on your social media. This can be in the form of blogs. Thankfully, MyCity Social has an on-staff writer who takes care of these blogs for you so that you do not need to write them yourself. When these posts are written, your digital marketer can then step in and post them to social media where they will be shared and viewed, drawing people back to your website and ultimately your business.

The other thing that you must worry about when this comes into play is the user experience of people who visit your website. There is no point in leading people back to your website if they will not stay there once they arrive. In order to mitigate this and ensure that you get conversions from people’s interest in your blog posts, you must make sure that your website is just as impressive.

At MyCity Social, we provide all these services for you. This way, you not only have an SEO specialist that can provide you with real help, but you also have a team of digital marketers, writers, and web developers that will do their best to make your business a success online. We are committed to helping small businesses through our services, and that is what makes us the SEO agency Fort Lauderdale businesses recommend.

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MyCity Social is an SEO agency Fort Lauderdale businesses prefer, and we provide an assortment of services so that you can always benefit. We understand how closely social media and SEO correlate and that is why we make sure to offer services in both departments so that you can get the comprehensive service that you need to see your business become a success. With our help, you will begin to see real change in how your social media impacts your SEO.

This is because social media is a critical part of expanding your scope of reach. Through social media, you are able to reach those audiences who would share your content. Through this simple act, you are able to garner interest in your website and translate those social media followers into real leads.

Conversely, SEO allows your social media to gain attention because it makes your business more prevalent. When your website starts to gain more traction and interest, it rises to the top of the search results and, from there, more people will have an interest in your social media.

It is because of this that social media and SEO should always be done in conjunction with each other. That is why we at MyCity Social make sure to offer both services and various sub-services beneath each of these categories. This way, you can get full services and feel confident that the return in your investment will be substantial.

Are you interested in learning more about the company? Do you have further questions about social media and SEO? Are you ready to begin the journey of developing your online presence? We can all your questions and more. Simply visit our website for detailed information about our services or contact us at MyCity Social directly to speak to a digital marketer about what your goals are for your business’s online presence. We can ensure that those dreams become a reality.

Tips on How to Use Instagram to Enhance SEO!

Your business’s Instagram may not be that important to you, but it can be helpful to enhance your SEO. As an online marketing company, we at MyCity Social in Tampa know that every social media profile is important in creating your online presence. There are some tips, however, that help you to optimize your Instagram to make it more suited for search engine optimization. Are you interested in learning more about this or the Tampa SEO company that can help you achieve it? Contact us at MyCity Social today.

What Can You Do to Optimize Your Instagram?

There are several things that you can do to make sure that you are utilizing your business Instagram to its full potential. For instance, when you create a link for your Instagram profile, you want to make sure that you have a way to track how many people are clicking on it. There are two things that you can do: you can make sure that you always use Google’s URL Builder so that you may add tracking code to the end of it and you can make sure to use a link shortening service such as Bit.ly so that the link’s name can match your brand.

In addition to all of this, you also have to make sure that you are changing out the link as often as is needed. This is because Instagram will only allow you to put a link in your profile as opposed to in each post that you make. That is why it is important to change it out often based on whatever campaign you may be running as well as in particular circumstances when you want to send more traffic to particular pages.

The other thing that you can do that can be incredibly helpful is to make your location a part of your call to action. This is because you will never be asked to verify your location to post an image which means that you can virtually put anything in place of the location and Instagram will accept it.

The last thing to keep in mind is hashtags. Hashtags are as much a part of Instagram as they are of search engines, which is why it is equally important that you research the hashtags that you will use on Instagram so that they make sense to your customers.

Are You Looking for an Online Marketing Company?

If you are ready to begin enhancing your Instagram for SEO, we are the company to trust. As a Tampa SEO company, we have had ample experience in dealing with Instagram, and we know how best to utilize it to give you the most quality results. If you are interested in learning more, contact us at MyCity Social today.

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MyCity Social is the Tampa SEO company that you can trust for your business. As an online marketing company, we have dealt with a variety of different social media platforms in the past, and we know what it takes to make sure that you optimize your Instagram. Are you interested in learning more? Contact us today.

Can You Benefit from Utilizing Influencer Marketing?

Influencer marketing is the next big thing in the digital marketing realm. MyCity Social is an influencer marketing agency in Orlando that understands the value of influencers in a small business’s marketing strategy. As the top Orlando marketing agency, we know that part of having a successful marketing campaign online is to utilize all the available tools at your disposal. This means influencers. Even though it may seem foreign to many small business owners. It can be one of the most useful, new marketing tools. To learn more about our services and to see how we can help you, contact us today.

What is Influencer Marketing?

Influencer marketing is a relatively new type of marketing that utilizes those who are active on social media. And allows them to get paid to promote a product or service. It is, in essence, a new-age celebrity testimonial. It can do wonders for a business that is seeking to gain traction online. Also allows those businesses that do not have much of a following online to be able to promote their products or services to an audience. That would not otherwise have access to that business.

How Will It Help Your Business?

Influencers are going to be able to help your business in a variety of ways. The three main ways that influencers make a difference for your business are: increasing conversions, generating traffic, and gathering information about your target demographics.

Your influencer is going to essentially serve as a word-of-mouth recommendation for your product or service if that the recommendation directly to thousands of people. This is why it is such a valuable resource. It increases your chances of having this recommendation received by at least one person on the internet. Ultimately, it makes it more likely that it will be received positively.

The other thing that your influencer can do is generate traffic. In much the same way that an advertisement would, your influencer puts out your brand or company name into the social media realm. There, users will see it and possibly click on the link that guides them back to your business’s website.

Are You Looking for an Influencer Marketing Agency?

We at MyCity Social know the value of having an influencer help you with your digital marketing. That is why we are an innovative influencer marketing agency. Also, We understand how influencers can help you and make it so that you do not have to utilize as many resources in order to get maximum results. If you would like to learn more about our services and to see how we could make a difference for you, contact us today.

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MyCity Social is an Orlando marketing agency that understands the value of utilizing all the tools at our disposal. We know how to make sure that you are getting the most that you can out of your influencer marketing. We can direct you to find the right influencer for your business. If you would like to learn more about the Orlando marketing agency that you can trust, contact us today.

Reputation Management is Important: Here’s Why

Any reputation management company can tell you the value of reputation management. MyCity Social in Fort Lauderdale is one of these companies. We prepare to give you the reputation management that you deserve in order to get where you need to be. There are many components that go into the way that you are present online. The most important of these is your reputation. Much of this deals with the way that the public perceives you and your business. It can affect by a number of factors and, subsequently, there are a number of ways that you can make a difference to fix it if it is negative. To learn more about our services and the SEO services Fort Lauderdale businesses trust, contact us at MyCity Social today.

What is Reputation Management?

Reputation management is primarily to control the image of the business and the business owner in the eyes of the public. Typically, when there is negative press for a business or a business owner. The best way to handle that negative press is to provide plenty of positive press as a response. A good reputation management company will do this by publishing multiple press releases noting all of the wonderful things that the company has done and participated in. This will usually include a plethora of current events in order to ensure that the negative press online does not outweigh the positive.

The other aspect of this is to clear up any profiles that may be done on the business or business owner. The most popular place to do this is on Wikipedia. Because this is an open source that seeks the input of the public in order to maintain accuracy. The business owner or business can provide current information that will serve to clarify any negative press that they may receive.

Beyond this, it is also a matter of responding to negative reviews. Because Google My Business allows anyone to post reviews and does not allow the business to remove any reviews. Even if they are untrue, the business can take the time to respond the reviews.  And clear up any confusion for those who may be looking at the reviews and believing what they are reading.

Are You Looking for a Reputation Management Company?

We at MyCity Social are more than an agency with SEO services Fort Lauderdale trusts. We also provide reputation management. In this way, we seek to be comprehensive with the services that we provide you so that you can get everything that you need in order to have a successful and full online presence. If you would like to learn more about our services, contact us at MyCity Social.

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MyCity Social provides the SEO services Fort Lauderdale trusts. We know the value of having quality reputation management and we can help you get the management services that you and your business need to be successful. Contact us at MyCity Social if you would like to learn more about our services.

Back & Forth with Meta Descriptions | The Latest News from Google

meta tag description miami

 

Meta tag description length decrease after months of an increase in length to nearly 300 characters. MyCity Social in Miami note the news and knows that staying current with the news in digital marketing and SEO is what makes any agency great. MyCity Social is happy to share that information—like the current trend regarding meta tag description lengths.

With our clients so that they can better understand what occurs when we are working on their accounts. We know how important a client’s business is to them. We treat it with the same care and attention that they would. Because all of these different elements of SEO are dynamic and constantly shifting. It is critical for us to stay alert and we work hard to make sure that this is the case. In learning more about our services or you would like to see what the agency with SEO Miami trusts could offer you, contact us at MyCity Social.

What is a Meta Tag Description?

A meta tag is otherwise known as the snippet of text that use to summarize a web page’s content in HTML. It is important for the sake of search engines. Because they utilize these snippets in search results in order to let visitors know what a page is about before they click on it. It also typically use by social media websites so that those who view a post or a Tweet can see what the link will lead them to before they click on it.

The meta tags of your website are simple things and often will not pass a particular length. However, the requirements for these descriptions are not set in stone. Google as well as other search engines will often change the length of the descriptions as they adjust their algorithms over time. A meta tag description will not help a website rank better. But it does provide critical information for the searcher to determine if the webpage answers their questions.

How Meta Description Works?

Meta descriptions are more than just another task for an SEO specialist to take care of. They are critical in making a user trust your website and decide to visit it among the list of other search results that  presente to them. There are many examples of useful and well-done meta tags. For instance, those that utilize the keyword from the page readily in the meta description are more appealing to the searcher.

Take, for instance, Moz’s description of meta descriptions. The description reads, “Meta descriptions are HTML attributes that provide concise summaries of webpages. Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). … Meta description tags, while not tied to search engine rankings …” The description is concise, utilizes the keyword “meta descriptions” and tells the searcher exactly what they will find if they click on that link. It provides a summary and a sample for the information that they provide on the page. (Source)

If you would like to learn more about meta descriptions or you would like to begin the process of updating your meta descriptions to draw in more searchers to your website. Feel free to contact us at MyCity Social for more information.

 

meta tag description miami

What is the Length of Meta Tag Descriptions Now?

Not more than five months ago, Google changes the average length of their meta tags from roughly 160 characters to something closer to 300 characters. The search engine optimization teams to begin to change the lengths of their meta tags in order to fit the length of the new snippets.

For the last five months, those who specialize in SEO. As well as businesses alike, have been utilizing the new limit length in order to craft their meta descriptions.

However, recently, Google has shortened the average length of their meta tags yet again to the old standard. The change may seem daunting to those who already adjust to the new limit in December. But Google advises that SEO specialists and the companies who work with them not to worry as Google typically pulls their descriptions from the actual page rather than the meta descriptions anyhow.

The algorithm that Google uses to determine what will serve as the snippet for a webpage. Actually relies on what is more informative and useful for the searcher. If the meta description serves this purpose then that is what will be selected.

Length of Meta Tag Descriptions

Moz’s page on meta descriptions states, “In some cases, search engines may overrule the meta description a webmaster has specified in the HTML of a page. Precisely when this will happen is unpredictable, but it often occurs when Google doesn’t think the existing meta description adequately answers a user’s query. And, identifies a snippet from the target page that better matches a searcher’s query.” That means that in order for the right information to include in a meta description. The meta description itself must create optimally and must provide the adequate information for the user.

If you are looking for the help with SEO Miami trusts, MyCity Social is here for you. We have worked with many businesses. We know what it takes to stay on top of the changes that Google puts out. To learn more about what we could do for you, contact us today.

Pros and Cons of Meta Descriptions

As stated previously, meta descriptions not always use when determining the snippet. This means that an SEO specialist could make the effort to create a meta description.  And, find that all their hard work ignores by Google’s algorithm. This may lead quite a few people to believe that meta descriptions are unnecessary as Google will select its own handy snippet to show searchers. This is, however, putting yourself in a position to miss out on a number of opportunities.

While there may be a circumstance wherein Google selects your snippet for you and does not allow you to use your meta description. Typically, as long as meta descriptions are done well. You will find that these are the ones that show up in search results. What this means, however, is that they must meet those standards which make them informative and useful.

Compelling Descriptions

For instance, a meta description must be compelling. If your meta description does not have anything directly to do with what you are talking about for the remainder of the page. You are not providing your searchers with any valuable information. Your meta description should serve as a summary of the rest of your page so that the searcher can get a better idea of what is in store for them.

You also have to be certain to include your keyword in your meta description. If your searcher is looking for the best Italian restaurants in Miami and you have a page on your website. Whether it be a blog or otherwise—that has a title that includes “best Italian restaurants in Miami.” Your meta description should also include the words “best Italian restaurants in Miami.”

Finally, your meta descriptions also have to include a call to action. This is the part of the meta description that will give your searcher an action to complete. This could be asking them to continue reading or to visit the website or even to contact the company. Regardless, it must be something that requires clicking the link in order to gain more information to make the action possible.

What Should You Do?

As a business owner, the last thing that you want to worry about is whether your meta descriptions have to be 160 characters or 300 characters. These things can be time-consuming when you think about the number of pages you may have on your website. The number of blogs that you may have posted. To go through all of those pages, and add meta descriptions. To change them to fit a certain length can be an annoying process and there are better ways to get what you need to get done, done.

That is where an SEO agency can come in. The sole purpose of an SEO agency is to help you with things like your meta descriptions. So that you do not have to worry about the technical underbelly of having a website. And, trying to get people to view it and interact with it. You can simply hand over all of those intricate tasks to the experts who know how to deal with these things. And, worry about your day to day dealings with your business itself.

We at MyCity Social are these experts, we have dealt with many different businesses from a variety of industries. We know what it takes to make sure that you have everything in order. Meta descriptions may seem like a monumental task for the inexperienced. But we at MyCity Social know how to create meta descriptions for a number of different websites.

 

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Regardless of what your business may be, you can trust MyCity Social to help that Google may throw at you. We have been working with businesses in the Miami area for years and we know what it means to be detail orient.  And take care of even the most minute details of a website.  We can make sure that your meta descriptions are well-written and suited to the new standards.

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Meta descriptions are part of the world of search engine optimization. In the world of SEO, things are constantly changing and there is no certainty that what works today will work tomorrow. Google has an algorithm that adjusts itself in accordance with what is the most user-friendly. And this algorithm is not always looking out for a business—or an SEO agency’s—best interest. That is why it is the job of SEO specialists to stay on top of the shifts that Google puts out occasionally and make sure that we adapt to assist your company.

Thankfully, MyCity Social is an agency that specializes in SEO Miami trusts. We know that Google is constantly changing the guidelines that websites must follow through their algorithm. And we have managed to shift along with it many times in the past so we know how to handle it again in the future.

With our experience, we can help you navigate these guidelines. So that you are not alone and give you the peace of mind to run your business without worrying about the finer details of your website and your SEO. If you would like to learn more about our services or you have questions about meta descriptions and how they affect your website, contact us today.

Why Are So Many Companies Updating Their Privacy Policies Now?

The question about why so many privacy policy updates are taking place is a question that plague many consumers of late. MyCity Social in Miami seeks to explain why these changes are happening, what that can mean for consumers. And what that means for business owners. The privacy policy is not just something that affects social media; it is required for many services. Basically, anything that requires the user to sign in.

And, as a result, it is important for businesses to consider how the changes that are occurring currently are going to affect them in the long run. Many businesses seek to have online portals. And, e-commerce aspects to their businesses and it is critical to make sure that the privacy policies in place are fitting with the new regulations. If you would like to learn more about what is changing privacy policies across the country and all over the world, read on and contact the digital marketing agency Orlando, Tampa, Fort Lauderdale, and Miami trust at MyCity Social.

The GDPR is the General Data Protections Regulations. They pass in Europe by the European Union which limits the way that companies can manipulate users into having their data. And, privacy mined when they sign on for an account with them.

The new privacy policy updates went into effect in May of this year though they were passed in the year 2016. These regulations will affect any of the companies whose portals extend to users in Europe. For instance, companies such as Etsy, GoDaddy, Instagram, Squarespace, LinkedIn, SoundCloud. And, many other apps that require you to sign up for an account have had to update their privacy policy.

However, this does not mean that those users in the United States automatically get to benefit from the change. Rather, some companies are only changing their privacy policies to affect those users that are in Europe. And, while maintaining the same vague terms and conditions in every other region.

What Does This Mean for Your Business?

If your business requires the user to sign up for a portal in any way, you may find that you need to update your privacy policy. This is especially the case if you expect clients from other countries to utilize your services. Even if you feel that you may not impact by the changes. You make sure that you review all of the changes in order to stay ahead of the possible repercussions that may come your way.

For this purpose, MyCity Social is here to help you. We know that in the digital realm so we make it our mission to stay on top of all of these changes and adapt to them accordingly. Trust the digital marketing agency Orlando, Miami, Tampa, and Fort Lauderdale trust. Contact us at MyCity Social today.

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MyCity Social is a digital marketing agency Orlando, Miami, Tampa, and Fort Lauderdale trust. We know what it takes to make sure that you are constantly update to all of the changes taking place online. If you are ready to get the help you need, contact us at MyCity Social today.

Marketing for Gen Zs: How They Differ from Millennials

MyCity Social in Tampa knows that many small business owners are unaware that Generation Z is not the same as Millennials. As a result, they may miss out on Generation Z marketing that could transform their business and increase their conversions. However, the two are entirely different generations and, as a result, respond very differently to marketing strategies.

In order to get more young people interested in your services or products.  You must make sure that you understand what the differences are between these two generations.  And, what that means for your marketing strategy.

Thankfully, we are here to provide answers in order to help you understand how these two generations function and what drives them. Trust the agency experts in SEO Miami, Tampa, Orlando, and Fort Lauderdale trust and contact us today at MyCity Social.

What is the Difference Between Generation Z and Millennials?

The Generation Z and Millennials is that they are deeply affected by their position in the technology revolution. Millennials were children when technology was first becoming a part of people’s lives.

As such, many of them have times in their lives where they could remember not having cellphones or laptops. All of them saw the development of social media sites. Including the rise and fall of Myspace and the ultimate takeover of Facebook. As a result, for many of them, these technologies are still a wonder and they still treat them as revolutionary.

Generation Z
The same cannot be said of Generation Z. Generation Z spent the majority of their lives with technology as a part of it. Many of them do not have a time in their lives where they did not have technology present. As a result, they do not see technology as an innovation. But rather something that should always be there. It is only when something is wrong with their technology that they note the difference.

In fact, many members of Generation Z willingly admit that they are dependent on their devices. In a poll conducted by the Huffington Post, 25% of Generation Z members that participate were more likely to say than Millennials that they were addicted to their digital devices. (Source)

There are many implications that come with this. One of the main ones is that Generation Z has a much lower attention span than previous generations. This is because they are used to having things delivered to them in an immediate manner. They are also use to things that are much shorter than they have been in the past. The average YouTube video, for instance, is much shorter than the average sitcom.

Millennials
They are also much more likely to multi-task than the generations before them. A Generation Z member can perform multiple different tasks on many different devices without having to constantly shift their focus. For instance, they can be texting on their phone while watching TV while checking their social media on their laptop. Multi-tasking for a Generation Z member does not typically consist of doing just two things but many, many more.

Generation Z also has particular expectations that differ from their predecessors. One of these is individuality. Because so many of them have a digital footprint, they understand firsthand how important it is to distinguish yourself from others on the internet.

Along this same train of thought, they also appreciate starting their lives early. Many Generation Z members do not see the point in paying thousands of dollars for an education when they can get the same education online for much cheaper. They are also much more entrepreneurial, meaning that many of them want to start their own business. And, as such, do not always seek out a furthered education.

If you are interested in learning more about how Millennials and Generation Z differs to help your business, contact us at MyCity Social.

 

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What Does This Generation Z Marketing Mean for Your Business?

Knowing how these two generations differ allow you to be able to customize your marketing strategy more accurately. Many of the things that you will be able to do as a business are going to be affected by how your younger demographic perceives it.

One of the first things that you must understand is that much of your marketing when you are dealing with your younger demographic is going to be online. Many of your younger customers are not going to be watching television regularly. And, they are not going to be paying attention to traditional advertisements as often. This means that you must get creative and offer different advertising methods for that particular demographic.

Generation Z also expects things to be readily accessible and to be easy to find because their attention spans are so short. If you do not have your phone number and contact information where they can find them. They will move on to the next company that offers your service or product.

Additionally, just getting in front of their eyes is going to be half the battle as many of them will not look past the first few results of the search engine when they are searching for your particular product or service.
Generation Z Marketing
They are also going to search for what makes your business unique. If they cannot see why they should select your business among all the other businesses that offer the same service or product. Then they are not going to choose you among the rest. You must make sure that, whatever it is that makes your business stand out, you have it clearly displayed on all your social media and website.

The other thing that businesses must consider is that Generation Z members expect businesses to be loyal to them. They do not understand when businesses do not offer them incentives to keep coming back. For them, they need to make sure that the businesses they patron give them a reason to continue being a patron.

Marcie Merriman, executive director of growth strategy at Ernst & Young says, “They expect businesses, brands and retailers to be loyal to them. If they don’t feel appreciated, they’re going to move on. It’s not about them being loyal to the business.”

If you would like to learn more about how we, at MyCity Social, adapt our materials in order to meet this demand and market towards this demographic, contact us today.

Pros and Cons of Targeting Generation Z
Generation Z is a tough demographic. They are demanding and they have a unique set of preferences that not all businesses may be able to adapt to that quickly. However, they are a demographic that is contributing $44 million to the American economy, meaning that they have a lot of spending power. Being able to market to this demographic effectively will give your business a broader range of consumer that is interested and actively investing in your products or services.

This does mean, however, that you have to approach marketing in a totally different way that you may have in the past. While there are a few small businesses that do not place too much stock in their digital marketing. This is going to make up the bulk of the marketing that actually reaches Generation Z.

However, it is not enough to simply take out ads on Facebook and other social media platforms. Instead, you have to adapt to the ways of communication that are popular for Generation Z members in order to reach them. This is because, while 71% of Millennials will click on ads, only 59% of Generation Z members will do the same.

Of course, taking the time to keep up with the trends and interests of Generation Z can be time-consuming and you may not have the time to do that as a small business owner. That is where the help of a talented SEO specialist and digital marketer can come in.

These are the people whose jobs depend upon knowing what the changing trends are in addition to knowing how each of current social media platforms functions. With their help, you will be able to market toward this difficult demographic and stay on top of the shifting world of social media and SEO.

Considering Digital Marketing or SEO?

If you are a small business owner, one of the best things that you can do for your business is to have the tools in place to market towards the younger demographics. This can be easy to do with the help of a trained professional. Digital marketing and SEO are both complex fields and they require intensive care in order to stay current and active.

Small business owners can hardly begin to worry about this in conjunction with every other responsibility that they have. Thankfully, that is what digital marketing agencies are for. They specialize in taking care of these digital mediums for small businesses so that they do not have to but can still reap the benefits.

 

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What Else is There to Know About Generation Z?

Generation Z is a particularly entrepreneurial generation. This means that quite a few of them have aspirations of opening up their own business and making money for themselves.

Aside from the financial repercussions that this has. It also means that businesses that cater to those who are seeking to start making money for themselves—such as brokerages—are at an advantageous position. Take advantage of that and get in contact with a digital marketing agency today.  Such as the agency with SEO Miami, Tampa, Orlando, and Fort Lauderdale trust, MyCity Social.

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MyCity Social is a digital marketing agency with convenient locations in Orlando, Tampa, Miami, and Fort Lauderdale. We understand that Generation Z marketing is not the same as other types of marketing. And that there are particular strategies that work well with this generation that do not work with other generations. We can provide you with the insight that you need to be able to target this demographic effectively. And get those conversions that you have been missing.

Targeting Generation Z, after all, is a combination of utilizing digital marketing coupled with SEO in order to effective get before their eyes while also drawing their attention. It is also a constant updating in order to maintain their loyalty. This complex and intricate process is essential as more and more Generation Z members. Become a part of the American economy and drive the changes that will take place in the coming years.

If you are interested in learning more about the digital marketing and SEO services. We offer or you would like more information on how to more effectively target Millennials as well as Generation Z members. Contact the agency with SEO Miami, Orlando, Fort Lauderdale, and Tampa trust at MyCity Social today or visit our website.

Does Facebook Impact My Ranking Online?

Facebook is a critical part of your business’s online presence. MyCity Social, one of the top social media marketing companies in Fort Lauderdale. Facebook can make an impact in the way that you rank online. Many businesses can focus all of their efforts either on their social media or on their ranking.

But falling to extremes can have a detrimental impact on your ability to build a presence for yourself on the internet. You have to make sure that, like the care and attention you give your business. You must give that same care and attention to your search engine marketing. We can make sure that you strike that balance and that you reap the benefits that come with taking care of your Facebook and utilizing it for rankings. If you would like to learn more about how Facebook impacts your ranking, read on, and contact us today.

The short answer to this is no. Google has confirmed repeatedly through various representatives that ranking is not impacted directly by anything on Facebook. However, there are other ways that Facebook does impact your ranking. The two are intertwined, but they are not a direct cause or result of each other. That is, they have correlation but not causation. This is because those companies who create great content on social media often have a lot of engagement on their social media pages.

Engagement on social media pages leads to more people linking to their website. While people sharing the link itself does not count as a ranking factor, site visits are still relevant. That is, someone could see a post on Facebook and be interested in that product or service. They then decide to investigate that product or service further and they search for it. From there, they go to the business’s website and explore the various pages. While that person viewing their Facebook post does not count as a ranking factor, their search and page visits do.

How Social Media Works in Ranking?

A case study was done to note the correlation between Facebook and ranking. In the case study, an SEO company was able to get a web page over 130,000 Facebook shares and, as a result, was able to get the page to rank number one for a list of competitive keyword phrases. This is because, as was stated previously, the more shares that the post received, the larger its scope became, and the more people were able to view the link. (Source)

If you are interested in learning more about how Facebook can make a difference in your ranking. You would like to begin the process of optimizing your Facebook page, feel free to contact us at MyCity Social.

 

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Can Facebook Help You Get a Larger Audience?

Facebook is a resource for many people. It serves as a hub and a base for people to get the news they would not be able to find elsewhere. That is why it is so important that businesses take advantage of that space in order to build an audience. By building up your brand and establishing yourself on social media, you make yourself familiar in the eyes of potential customers. Then, when these very same people are searching for the very thing that you offer. They will be more likely to click on your company’s website than someone else’s because they have gotten to know you and they now see you as a resource.
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Ron Dod, in an article or Search Engine Journal titled “How Social Media Helps SEO [Final Answer],” he states, “The bigger your brand is and the more consumers trust you. The more likely you are to receive a larger share of clicks in Google. Social media can be a great and efficient way to help you build your brand and get in front of people who wouldn’t have otherwise found you. Once you start getting more of the share of clicks in Google from your expanded audience, the higher you will start to rank.” This shows the correlation between social media and ranking.

You may not have the time to take out of your day to build your brand online. You have an entire business to run and you may have too much on your plate as it is difficult to even begin to think of starting a Facebook page, much less keep up with it and engage with other people on Facebook. That is where our digital marketer can come in. With the help of a train digital marketer, you can get someone to not only build your Facebook page. But provide you with quality content to fill that Facebook page and continue drawing attention to it even while you are doing other things. If you would like to learn more about how we could help you with your search engine marketing, contact us at MyCity Social.

Pros and Cons of Social Media Marketing Companies

As a small business owner, a lot of things fall on your shoulders to take care of yourself. Many small business owners do more than what their job title as owner requires. They go out of their way to take care of daily tasks that they do not have the staff for or that they do not trust anyone else to do. On top of everything else that you do, it does not make sense for you to try to create and run several social media accounts by yourself. Social media is fast-paced and requires constant care in order to keep up with everything that happens in it.
Pros
This can cost a business owner hours that they simply do not have and it can be difficult for them to have the time to do the things that they cannot miss or compromise on. That is where social media marketing companies come in. With the help of a social media marketing company, you can then have the time to run your business without worrying about what is happening on your social media channels. Your digital marketer will make posts that are relevant to your business for you and link them back to your website. In this way, you build your brand on social channels without having to devote the extra time.

As your social media marketer gets to know your brand and understands what it is that makes your business unique. They will be able to give you better results and draw more and more people to your business. Ultimately, this can turn into conversions and positive reviews, which build you up even further.
Cons
It is true that digital marketing is an expense and it may be one that you do not think is necessary at the inception of your business. However, investing in search engine marketing or social media marketing early on ends up benefiting you financially. It is also a less costly alternative to having an employee in-house that would be in charge of social media. And, you get the same quality of work that you would get from an in-house employee.

The best thing that you can do for your business is to progress with the world. There are new features and technologies being introduced to society every day and it is important to not only know about these things but be able to engage with them and utilize them yourself. This not only allows you to stay current just for your peace of mind. But allows you the opportunity to come up with innovative ideas for marketing that may just be unthought of prior. You never know the lengths to which you will be able to go until you go out of your way to try something new.

 

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Social Media Marketing

Social media marketing is not just a Facebook-centered enterprise. Rather, there are many social media channels that you may want to engage in. Twitter, for instance, has millions of users and is an immediate way of keeping in touch with your consumer base. It is also a helpful way of delivering a quick summary of content and a link that leads back to your website. This way, you gain those views but you do so in a different platform that allows you to utilize the space and your creativity in new and unique ways.

You can also consider optimizing for SEO. While it is important to invest in social media marketing. Search engine marketing allows you to be able to make your website rank directly. It is not enough to simply post on Facebook and put a link that goes back to your website.

Rather, you have to make sure that the website itself can gain traffic. This can be done by paying attention to keywords and backlinks. Both of these, as well as many other parts, are components of SEO. SEO, like social media marketing, can be done by a professional. Because SEO is intricate and requires serious knowledge of website building. An SEO specialist can give you the best and most accurate help if you decide to invest in SEO. Thankfully, MyCity Social offers SEO as well as digital marketing. This way, you can get everything that you need from the same source.

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Facebook may not affect your ranking directly but it does make an impact on how your business is viewed online and at what rate. That is why it is so important for you to take the time to learn how Facebook impacts your ranking and whether it is worthwhile to invest in it.

The other component of it is, of course, whether or not your website has all the components that can help it rank, to begin with. Because if people come across your business on Facebook but they do not see your company. When they search for the products that you offer, they may lose faith in your services. You must make sure that you cover on all sides so that you can get all the traffic that you have been wanting for your business.

That is where we at MyCity Social can come in. We have worked with many businesses in the past from a variety of industries. We know what it takes for a business to begin to see conversions from their online efforts. While the efforts that you put forth online do not guarantee more customers. They do give you a leg up on the competition who may not be present online at all. It also allows you the opportunity to build up your brand in a definitive and lasting way that will ultimately make a name for your company. If you are interested in digital marketing or search engine marketing, contact us at MyCity Social in Fort Lauderdale today to begin speaking with one of our experts.