December is here, which means holiday cheer and a ton of shopping! It is the perfect time for businesses large and small to take advantage of all of the joy being spread. People are naturally inclined to buy more products and spend more money during this time of the year, and if you’re smart, your company will find ways to capitalize on the situation. Companies are aware that certain marketing gimmicks work particularly well during certain seasons and with the holidays here these December marketing ideas are bound to get customers through your doors and buying your products or services! SocialEase is one of many social media marketing companies within the USA that can help your business grow its business by utilizing some of these ideas!
December Marketing Ideas: It’s Time to Deck the Halls!
There are a few things that we know will come at this time a year every single year Christmas decorations will go up, we will hear Christmas music probably before Thanksgiving is over, and people will be shopping. Another thing we can count on is the minute the season is over; I’m taking December 26th there will be a report on how certain retailers and businesses did during the holiday season. As technology becomes more and more advanced and more business is being done online, these reports have started including online sales as well. This is where social media marketing companies come in handy. They have a specific set of skills and knowledge that allow them to assist you in boosting your online presence and business properly. During the holiday season, it’s important to play into the cheer of the consumers, regardless of the marketing avenue your company decides to take. Utilizing some of the ideas below can help you stand out among all the other businesses this December.
- Add Christmas to Your Branding: This is something Starbucks does exceptionally well. People wait every year to see what the new holiday “red cup” will look like. It has become a holiday tradition in its own right. This could mean something as simple as updating your social media accounts to show some holiday flair or even adjusting your branding/logo slightly for a month to draw more attention.
- The Best Way to Spread Holiday Cheer is Online: Throughout the season share holiday inspired updates on your social media accounts, whether it’s a blog post or just a picture, customers will see this a feel connected to your business. A general rule to follow for content marketing is 80% should add value to your customers’ lives, and only 20% should be about promoting your business.
- Helpful, Holiday Content: Sharing videos that provide useful holiday content is a great way to capture customers’ attention and make them return to your site or page for advice.
- Launch Holiday Inspired Email Marketing Campaigns: The holidays are a great time to revamp your email marketing strategies. Use this opportunity to highlight specific products and offers that are relevant to the season. An excellent idea for this is a campaign inspired by the “12 Days of Christmas.” Although this may seem a bit cliche, it creates a sense of urgency and makes customers feel they need to act fast.
Socialease is one of the leading social media marketing companies across the USA. They specialize in assisting their clients in finding a way to utilize specific times of the year to grow their business, for example, using December marketing ideas around the holidays. Call or visit us today to find out how we can help!
You may be thinking about getting a chatbot for your company website, and wondering what the pros and cons are. While chatbots have been slowly popping up all over the favorite websites that we regularly browse, there’s still quite a bit that we don’t know about them- how exactly they function, and how it is that we are able to benefit from them. Still, chatbot technology seems like it is here to stay, and is beginning to become a crucial part of how business is conducted. By 2020, in a report by Gartner, 85% of our engagement with businesses will be done without actual human interaction- instead, we’ll be utilizing chatbots and self-service options. According to a survey done by Oracle, 80% of businesses note that they currently use or are planning to use chatbots by 2020. Chatbots can often prove to be incredibly useful front-line agents, fielding inquiries for the business and refer interested prospective consumers to a scheduling system. Basically, chatbots are able to simplify the purchasing process by doing much of the preliminary work and answering questions that customer service reps would have traditionally done. Read on to learn more about what a facebook chat bot can do for your company. Social Ease is a top social media management company servicing the USA. Contact us today for a consultation to grow your business!
What Do Chatbots Do?
So what exactly is a chatbot, and what does it do? A chatbot is a chat program that engages with website visitors to answer questions, provide information, recommend products, and assist customers on their purchasing journey. Currently, there are over 300,000 active chatbots on Facebook’s Messenger, and on a natural language platform for developers, there are over 150,000 registered accounts. Chatbots are poised to take off in a big way, with these figures. Over 59% of millennials and 60% of Gen Xers in the United States have talked with chatbots, on the consumer side.More than half of customers, according to a survey done by Facebook, say that they’re more likely to shop with a business that they are able to connect with via chat. Chatbots help businesses improve customer service and increase sales, and we can see this in the examples of Sephora and Tommy Hilfiger. Sephora’s reservation assistant upped the average user spend to $50, while the chatbot on Tommy Hilfiger’s Facebook page resulted in an 87% rate of customers returning.
Tips For Your Facebook Chat Bot
Chatbots can be a powerful tool in your business arsenal. There are just a few things you should keep in mind. Firstly, chatbots are generally built around a target audience, and it’s important to remember that you need to keep their needs at the top of the list during the creation process. If you want to create a chatbot for your company, you will want to track down your audience in order to figure out which chat platforms your target audience is the most active on, and then from there you can find the right chatbot program that will pair with your platform of choice. Secondly, you need to figure out what type of role your chatbot will play. There are many choices- generating leads, providing information, facilitating a transaction, and engaging and entertaining your audience. Just having a chatbot isn’t enough- you’ll need to tailor it to your audience. It may be that you will want to hire an outside social media management company such as Social Ease in order to take the hassle of all of the planning out of your hands so that you can focus on growing your business, and Social Ease can help expand your online presence and bring you more clients.
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Ready for your Facebook chatbot? Contact top social media management company Social Ease from anywhere in the USA for digital marketing services!
Social media accounts are not just for personal business anymore. Many companies large and small have outsourced social media services in order to boost their customer base and outreach. Why should fitness centers and gyms be any different? A lot of people have the viewpoint that when it comes to a gym membership that the people who are serious about working out are going to be a member and those who aren’t really interested aren’t going to buy into the idea no matter what. So it seems like a waste for them to utilize gym marketing companies because social media is not getting them to the gym. Well, it’s time people realized this is not the truth. In the USA, social media plays a huge role in the way people live their lives including what they eat, drink, read, wear, and yes how they work out. There are endless fitness pages on Instagram and not to mention countless blogs about the best way to get “beach body ready.” Which leaves the question, why aren’t fitness centers and gym taking full advantage of the social world and the answer is easy, they don’t know how to properly handle or manage a social media account, which is why Social Ease is here to help.
The Ideas Behind Gym Marketing Companies
Running a social media account seems like a no brainer. Let’s face it almost everyone on the planet has a personal social media account, and they’re all doing just fine. On the other hand, the goal of a personal account is much different than that of a business one. When it comes to your personal profile you aren’t trying to gain more customers or grow your profits, you’re simply sharing your life journey and if people “like” and “follow” along than that’s great, but if they don’t it doesn’t make or break your life. This isn’t the case with a business page. Everything has to be done strategically and to a plan because one wrong move could not only mean you haven’t gained customers, but it could mean you’ve actually lost some along the way. It is for this reason that many companies, including gyms, have opted for hiring individuals or agencies for social media services. Running a business account requires extreme attention and allowing people with a specific skill set to do that is usually the best choice.
There are a few components that go into managing a successful social media account for a gym. You can find more information on them below:
Inspire, Motivate, Inform: Any good social media account will do these three things especially when it is representing a business, but for a fitness club these are even more essential. In order for fitness to be effective at all, it needs to inspire and motivate the participants to make them feel like continuing on even when they don’t want to. Putting these reminders up on social media can serve as constant reminders to members even when they are outside of the gym walls. Also, new or potential members can see everything your center has to offer before they even step foot inside the building. Also, current members can look at any classes or events being held.
-Post motivational memes or quotes
-Show transformation pictures of personal training clients
-Post weekly class schedules of special events
Build relationships: Facebook, Twitter, and Instagram have become a way of life. In order to be a relevant business, it is imperative that you become a part of that life as well. Most people are taking gym selfies or Instagramming their diet foods interact with members and potential members on these sites is a great way to become recognized and build up a relationship by showing you’re invested in their journey.
Socialease is providing social media services across the USA. Gym marketing companies are trying to find a way to make fitness centers relevant in the online space and Socialease can be the digital assistant to help businesses do that. Call or visit us today to find out how we can help!
Social media is a many-headed monster that is constantly evolving. From new platforms, changing consumption habits, to new social media platforms such as Facebook, Instagram, and WhatsApp, marketers are always coming up with innovative features or affordances to refine every dimension of their platforms. Users not only end up engaging in a number of different ways with their favorite brands due to these changes, but they also allow marketers new ways to captivate their audiences through a range of tools and tactics. It’s essential for social media marketers to stay ahead of the game and keep themselves updated regarding the latest marketing trends, as well as predict those coming in the future, so that they are able to deliver the best marketing efforts to their clients. Here, top social media agency Social Ease updates you on the top 2019 social media trends impacting the market. Contact us today for a consultation about affordable social media marketing!
Social Media Marketing Trends This Year
There are several crucial, big-picture shifts in social media this year that marketers should keep an eye out for as well as incorporate into their marketing plans. Firstly, the game has changed from a text-first draw to a visual-first draw. In 2019, it’s all about the visuals. In addition to graphics and photos, video content in general (such as live video) is a key area that needs to be focused on. Video continues to dominate social media trends in 2019. YouTube continues to be a powerhouse platform, giving an arena for more and more YouTubers to create original content for their viewers. Marketers are able to really benefit by making their presence felt across these video platforms and engaging their audience. Brands should focus on shifting from a text-first approach to a visual-first mentality when connecting with consumers, in order to continue to be heard by the audience they are marketing towards. Part of this video content is the trend of live video. This format has been around quite a while on YouTube, but now its popularity across platforms such as Instagram and Facebook has not made it a key opportunity marketers need to jump on in 2019. Live video is a powerful tool for marketers to directly engage their audience and strengthen the relationship between a brand and its followers due to its interactivity. Moreover, the authenticity factor helps to build trust and loyalty with a brand.
Top 2019 Social Media Trends
Top affordable social media agency Social Ease notes that the key for 2019 is not pre-packaged content, but rather in the moment consumption. Prior to social media, audience reception was primarily a passive process. Today’s audience, the audience of the internet, wants to be involved, interact, react, and co-create. And the brands that are successful in the delivery of active content is more likely to be more successful in their usage of social media in marketing. In 2018, the story feature and rise of ephemeral content throughout multiple social networks is a key development, with Instagram and Facebook stories hijacking Snapchat stories. 200 million Instagram users use Instagram Stories each month, according to Entrepreneur, and millions of daily views accumulate on Facebook, Snapchat, and Instagram.
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There are many implication of these 2019 social media trends for social media marketers. Top social media agency Social Ease can help your business expand their social media presence and draw more customers. Contact us today for a consultation!