We are in the age of the technological super-highway with everything coming and going at lightning speed. We live in a world where there isn’t just one kind of being famous anymore, now there are regular celebrities, and internet celebrities, you can be Insta-famous or Twitter famous and all it takes is one thing to get your name out there. With all of the different social avenues available, and everyone trying to make a name for themselves, getting noticed has become increasingly more difficult over the last few years. Social media marketing companies like Social Ease are pushing the idea of using social media ads to spread the word faster and farther than ever before all across the USA and beyond.
Bombarded by Ads
Seeing ads within social media is not exactly a new concept- they have been around for a while. However, the amount of these ads showing up all across social media had increased exponentially over the past year or so. Now that it is so easy for people to pay for ads through social platforms like Facebook, Twitter, or even YouTube, it is easier than ever to spread the word about whatever you think the world would love to see you do. The ad generating technology has gotten to the point where algorithms can determine who should see which ads and when. For example, if you decide to do an internet search to find the best secured credit card- prepare to see a lot of credit card ads on our Facebook.
The Importance of Social Media Ads
While the number of ads popping up all over the place can be staggering, social media marketing companies are proving their point that these ads are generating more traffic. If an ad shows up in the middle of a mobile game, for instance, it might show a similar game to get you interested. The next thing you know, it’s a week later, and you have ten more new games on your phone and no social life. All joking aside these ads may be inconvenient and sometimes annoying, but they are doing their job, and they are doing it well. The games, streaming services, and products they advertise are getting the extra attention they need.
Best Ways to Utilize Ads on Social Media
If you are going to use ads on social media, some factors should be taken into account. Two of the most important things are demographics and analytics. Know your audience, know what they like and what they’re looking for. This will ensure your ads reach the right group(s) of people. Use the analytics to find out what works and what doesn’t. Create valuable content; whether this means creating videos, quizzes, or games, interactive content is an excellent way to stand out from many of the other ads out there. For example, if you are advertising a game, creating an interactive ad where the viewer can play the preview of the game could be very beneficial. If sharing an ad in the form of a social media post on Facebook or Twitter, for instance, make sure there are images or a video linked to it. If the ad is visually stimulating, the audience is more likely to find it interesting enough to invest time in it. Keep everything consistent and up to date. If things fall by the wayside, so will your product. Start a connection between your product and other people or similar products. This can be done in a couple of different ways: you can tag people or their pages. If they like your product or if they have a similar product, you can gain a bigger audience by including them. Another method of starting a connection is using hashtags. For a while, this was primarily done on Twitter, but Facebook and Instagram seem to have caught on as well. Hashtags are not only a great way of grouping similar posts from people, but they also help new audience members find these posts to learn more about them.
The benefits of using social media ads are almost endless. Social media marketing companies all over the USA are trying to help regular people capitalize on those benefits. Contact Social Ease today, let them help you reach the audience you need to achieve success.
The advent of new technology has brought with it new ways of branding your business. Platforms like social media, mobile and e-commerce, have widened the array of possibilities for consumer interaction. In the USA alone, statistics show that by 2019, video will account for almost 80% of all consumer internet traffic. As advised by Social Ease, a social media management company, use of video for marketing has transformed how businesses and consumers interact. Let’s look at how to create a video marketing strategy with five easy steps.
Step by Step Video Marketing Guide.
- Establish Your Goals
What goals are you trying to achieve with a particular campaign? Knowing what you want to accomplish creates a framework on which the entire thing will rest. Figure out what your brand and audience need and from here, how can the videos move buyers from the research phase of the buying process to the purchasing stage. At this level, you also need to set a video budget that makes sense. Putting a ton of money into a video doesn’t necessarily guarantee its success. On the flip-side, spending little on big campaigns may hurt your brand’s image. Therefore, find a middle ground.
- Understand the Target Audience.
In other terms, know thy audience. All successful video content marketing start with research. Answer questions like who are you targeting? What content do they love? Your audience’s persona is like your “true north”. It helps determine the brand’s tone. Will your content be fun and lively, or does it target a serious, more professional crowd? The video content should effortlessly speak the buyer’s language and provide targeted calls to action as well as answer questions.
- Create Your Content
It is easy for most to think of this as the first step, but no. After all, what is content with no target audience? Who will view it? Once you’ve established your audience, you can now focus on producing the highest-quality and clearest content possible. Think back on the audience then examine the footage available to you? Is it relatable or aspirational for your audience? Remember to keep the content as versatile as possible if you are to remain relevant.
- Optimize Your Videos and Target for Each Channel
Depending on the channels you choose to launch your campaign, the videos have to be optimized to get as much traffic as possible. For social media platforms like Facebook and Telegram, this means keeping the content short, uploading directly to the channel, and adding captions. To learn more on optimizing videos, Social Ease, a social media Management Company is here to guide you through it.
- Test, Compare and Test Again.
At the end of the day, marketing is all about numbers. As they say, “If you’re not measuring, you’re not marketing”. Observe metrics like; the engagement rate, total views, click through rate, likes, shares and retweets. For example, videos with high engagement but low conversion rates mean the call to action needs to be improved.
A great video is only as good as its video marketing campaign. As a social media management Company in the USA, Social Ease is ready to take yours to the next level. Feel free to contact us and get started today!
Who doesn’t love a good story? The power of storytelling is more effective than most give it credit for. Here is Social Ease we use content marketing and social media services to ensure the success of your company across the USA.
Think About It
Kleenex. Band-Aid. Chapstick. Aspirin. These are all brands whose names are synonymous with the product they sell. The public uses these names as generic terms in their daily conversation. When you tell someone to give you a q-tip, you automatically know they need a cotton swab. This is precisely why storytelling is such an essential aspect of any successful market strategy. Utilize our social media services to get your business out there.
Create The Perfect Narrative For Content Marketing
In order to convey the value of your business, and the benefits you can bring to potential customers, you need to be able to summarize it all in a narrative clearly. Think of this as a strategy statement. It is basically a tool that you can use to communicate with your target audience. Your narrative will tell both potential and existing customers who you are and what your business values are. It also shows what sets you apart from everyone else. This is when you need to think about what makes your business unique and set apart from everyone else.
Aim to create a narrative that is between 300-500 words in length. This may seem like a lot, but this will be a central document that will inform and influence everything from social posting to your paid advertising campaigns, to the copy on your website.
Nike is an example of an organization who have solidified their appeal with a strong narrative. In the 90s, when Michael Jordan was their spokesperson. They ran a television ad during which the basketball star outlined how his repetitive failures have helped him to succeed. The Nike brand is rooted in inspiration, innovation, and inclusion, and this brand message has been consistent since its inception.
Who is Your Target Audience
What demographics are you aiming to? Start by conducting a thorough analysis of your existing audience, and those of your main competitors. Clearly defined personas will help you to make the most of your storytelling capabilities, as you’ll be able to tell the right story to the right people at the right time and achieve your overall objectives in the process. We can help you determine what audiences are headed your way.
What About a Video?
85 percent of brands who employ a comprehensive video marketing strategy experience success. It makes sense. Think about it. A picture is worth a thousand words, imagine how many a video is worth. Videos are a format that can promote brand awareness, extend your reach, and tell your business story in an entertaining way.
Contact Us Today
Social Ease is here to provide you with the content marketing you need to make your business successful. Our social media services will ensure more consumers across the USA will become aware of your product. Call us today to get more information on how we can help you.
You are a smart business owner. There is a good chance that you have already considered using social media marketing to help spread the word about your business. At Social Ease we are a social media agency who will get your business on the right track to get you noticed across the USA.
Did You Know?
Are you aware that 82 percent of small business owners are using sites like Twitter, Facebook, LinkedIn, Instagram, and Pinterest to help make their business grow? It makes sense. Social media is everywhere and everybody uses it. Most individuals can’t even spend a few hours without checking these sites. It has become a daily routine for them. Investing in a social media agency is the perfect choice to ensure the success of your business.
Reasons Why Social Media Marketing is Right For Your Business
- It helps get the word out
- Not only does social media give your company exposure, but it also provides you with the opportunity grow relationships with your target audience.
- Social media is extremely popular
- 65 percent of American adults use social networks. That means social media will touch almost all of the customers that walk through your door.
- It is cost-effective
- As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by social networks to promote your content and special offers.
- Social media reaches all ages and demographics
- Between 2005 and 2015, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter the age your target audience may be, chances are most of them are already logging on and waiting for you to get started.
- Encourages two-way communication
- You get the power to learn more about your audience. You learn their interests and get to collect feedback.
- The users are active
- As previously stated, individuals routinely check their social media. Some sources even say that users check these networks 17 times a day. They may only visit your store once a week, but that does not mean they will not see your content multiple times during the week.
- Let you share a lot about your business
- Social media is quickly becoming the go-to place for consumers who want to learn more about a business. That is because these sites allow business to offer more updated information about anything from services, product, or upcoming events.
- Perfect for customer service
- The success of any business is good customer service. Because social media gives business the chance for two-way communication, it offers a unique opportunity to provide gratification to your target audience.
- Makes the biggest difference for your email marketing
- Because of social media, email marketing has completely changed. Sharing your email newsletter across your social network can open your content up to a whole new audience and generate the type of buzz you have been hoping for.
- It is everywhere!
- Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.
Contact Us Today
Take advantage of social media marketing in order to help your business grow. Social Ease is here to assist. We will get your business on the minds of everyone in the USA. Call our social media agency today for more information on how!