Social Media Specialists Help Increase Brand Awareness

brand awareness in miami

Increasing your brand awareness is the only way to get new consumers through your front door: both virtually and physically. And with all the hassle that comes from owning your own business, who has the time to filter through Instagram hashtags and test out the best method to promote your Facebook Ads? Social Ease is a team of social media specialists that work to help with your brand’s social image to get consumers more interested in your product or service. We know the best tactics when it comes to tackling the beast that is social media so that you can focus on your business’ day-to-day while we increase your digital footprint.

Here are a few ways Social Ease can help to increase your brand’s online presence:

1. Create Quality Content

You may have heard that when it comes to content, it is all about quality, not quantity. And it’s true. If you were to rummage through your brand’s related competitor’s social media pages, you might notice a few accounts have a decent following with less than 1,000 posts. This is because their content is eye-catching, engaging, and pleasant to look at. Some companies believe that if they post at least once a day, they are guaranteed more followers (and more potential customers). However, this isn’t always the case if the social media posts are low quality. Our social media specialists do the research to see which tactics work the best in your niche in order to provide quality content for your brand.

2. Brand Awareness Through Social Sharing

Another way to increase your company awareness is through social sharing. This is a crucial step that shouldn’t be overlooked. Perhaps the best digital method for promotion is done through social sharing. You want highly accrued follower accounts that are well known in your industry to help share your work. For example, let’s say you own a bake shop and the Food Network picks up on your delicious creations. That is sure to bring you in more followers, and therefore, more local customers. If your brand is working as an influencer (model, actress, or artist of some kind) this tactic works wonders if you are shared by accounts focused on your niche.

But how do you get big name brands to share your content?

Networking. Social Ease does this by contacting large, relevant accounts directly and we work on a long-term strategy that will lead to bigger results. On your end, you can always have your friends share your posts in order to gain traction. You never know when someone will share your work that will potentially lead to a viral thread.

3. Engagement

This step is the creme de la crème of inducing your awareness. Whatever your business is, your particular niche is surrounded by a community. Engaging in the community is the only way to show who you are as a brand. Social Ease has developed engagement tactics that have proven to build loyal customers on a daily basis. We don’t leave spam comments on Instagram posts, and we never share content that isn’t relevant. Instead, we engage your customers with thought provoking questions. We ask audiences what they want to see and we take polls to get their input. This among many other strategies is what will help to leave you mark on social media.

Contact Social Ease’s social media specialists to learn more about how we can increase your brand awareness!

Optimizing Your Google My Business Listing

google my business listing in miami

Creating a Google My Business listing the optimal way to get local customers to discover your business. This digital marketing strategy has leveraged massive amounts of success for brands over the years, which is why it is important to optimize this policy now. Social Ease is a team of social media specialists that can garner the right audience and traction to get your business flowing. We know the key ingredients to jump start your GMB listing so that you can start seeing new customers right away! For now, we are going to break down the bare bones of the GMB strategy so that you have a generally understand on the process. Then you can contact Social Ease to let the experts do the digital work for you!

The Basics

So, what is GMB , exactly?

GMB stands for Google My Business. It is a free tool provided by Google to help business owners manage their online presence across their search engine. This is an important instrument to have, though, it should never take the place on your actual website. This is because GMB simply works to promote your website by making it easier to find. It gives your business an actual location so that when someone searches for your relevant business “near me” they can find your phone number, address, and website right away. All of this information will appear in Google Search, Google Maps, and even on Google+.

Starting Your Google My Business Listing

 

The first thing we do at Social Ease when operating your social media strategy is to search for your business in Google’s search bar. If company does not already come up as a GMB Listing, then we know that we have work to do! However, if your name does show up, then all we need to do it claim your business.

We will need to fill out all of the information that Google asks for. The more information you put in, the easier it will be for Google to suggest your business for exploring customers. Keep in mind however, that anyone can “Suggest an Edit” or “Answer quick questions” about your business on your Google listing. This can potentially lower your Google ranking which is why it is important to keep track of this section in Google’s search. Which is exactly what Social Ease does for you!

The Details

Once we are signed into your Google My Business account, we need to fine tune the details to really optimize your business for top Google search results. In the “Manage location” card of your listing you can specify whether you serve customers at your physical address or if it is simply a contact method. Here you can also add in your phone number, menus, hours, and other easily clickable links that will redirect customers to your website.

The GMB Post section is also a great opportunity to endorse your business further. These can be looked at as mini-ads as they will appear directly underneath your listing. These posts can be creative by incorporating photos, video, and other pertinent information about your company.

Ready to get started? Contact Social Ease to set up your Google My Business listing today!

Social Media Is Invading Traditional Media

traditional media in the us

Technology grows exponentially, and with it comes the various effects that it has on how we market to consumers. Over the last decade, social media sites and services have exploded on an unprecedented level, having deep reaching effects over the way that we network, read, and search the web. Social media is here and here to stay with sites such as Reddit, Facebook, Twitter, StumbleUpon, and Delicious. As sites began to allow people more of the interaction that they crave, people are spending more and more time online and on various social media sites. Rapidly, social media is now invading and at times merging with traditional media. The importance of social media has been noted by many marketing luminaries and businesses, and nowadays it is essential for companies to have a strong social media marketing presence in order to stay competitive. Social Ease is a top social media agency offering premium social media marketing services. Contact us today to market your business!

 

Why Social Media Is Important

 

Today it is clearer than ever that businesses need a social media presence, no matter if you own a small local shop or a big national company. Social media has become a crucial piece of the business marketing strategy for most companies. This is due to the fact that social media helps you connect with your customers, boost your brand, and increase your leads and sales. There are many benefits to utilizing social media as a tool. One of these benefits is to build awareness for your company. Awareness is a huge part of bringing in customers, and social media allows you to reach a  wide audience as long as the time and effort are invested. Moreover, you have little to lose with this investment since it is free to create a business profile on all the major social networks. Top social media agency Social Ease can help you develop a social media strategy and define what you want to get out of social media. We can help new customers discover your services, bring more local shoppers into your stores, and help you dictate a specific strategy tailored to fit your business.

 

Social Media Has Taken Over Traditional Media

 

As social media has continued to evolve, many companies have figured out or are trying to figure out how to utilize it as a tool in order to evaluate their content and determine what they need to make more visible. There are many instances in which social media on the web has started to take over traditional media. In one earlier instance, Chris Winfield in 2008 utilized Twitter to write an entire presentation for SES Toronto regarding whether Twitter was a waste of time or a great tool. As he posted a series of questions on the social media platform, he received nearly 300 responses in less than two hours. His entire presentation was based upon these responses, which was presented at one of the largest online marketing conference series in the world.

 

Contact Us Today

 

As social media infiltrates traditional media, it  has become more important than ever to have a winning social media strategy in order to pull clients and customers towards your brand and business. Social Ease is a top social media agency who can help you grow your brand. Contact us today for a consultation!

Why Website Optimization for Social Media is Important

website optimization in miami

When it comes to SEO, we all know the importance of optimizing your web page in order to be found first on search engines, increase brand exposure, and reel in more clients. In today’s market, website optimization is essential to being competitive. Social media is an important component of SEO, and website optimization for social media is one of the major parts of general digital marketing to promote your brand. SEO is how you can be found in Google by potential customers and clients. In order to connect with these potential consumers, you will need to establish a social media presence. Using social media and SEO together is a killer combo that you should start establishing right away in order to get your pageviews up and start connecting with consumers. Social Ease in Miami is a top social media marketing firm who can help your business establish a social media presence and maximize exposure while reaching out to consumers. Call us today to build your social media brand!

 

Why Social Media SEO is important

 

The most glaring benefit to utilizing social media SEO is the ability to directly promote your content to followers. If your current ranking is not especially high, or your SEO strategy is still in the works, your keyword-optimized content will be broadcast to your followers on several platforms with minimal effort or expense on your part. Although inbound links do not have as big of an effect as high-quality backlinks, they still can help your bounce rate and improve your website analytics. After all, if people are lead to your link from social media, they probably want to read it. By marrying your content to social media through images or videos with quotes or snippets from your blog articles and sharing them simultaneously with your link, you can appeal to the visual side of potential consumers, as human beings are highly visual people.

 

Website Optimization for Social Media Improves Your SEO Through Brand Awareness

 

Through building your social media branding, you are able to directly affect your SEO advantage. By consistently posting relevant content to your followers across multiple platforms, you will increase exposure of your product to those who are searching for this product or service. Moreover, it also encourages Facebook, Twitter, and other social platforms to serve up more of your product content to its newsfeed, leaking to higher term links. Increased awareness leads to more brand name searches on Google for your webpage, earning you a backlink or two. This is why it’s important to create your profile with keyword rich descriptions to optimize your website backlinks as well as connecting your social media profiles to your website. Social media posts also rank on Google, so you will have more Google real estate when your company name is searched. When you search for a company on Google, one or more of their profiles will probably pop up on the first page, since Google treats social media platforms such as Facebook just like any other web page.

 

Contact Us Today

 

Social Media is an essential component to website optimization, and vice versa towards building a great social media brand. Call Social Ease in Miami today to expand your company’s social media presence!