Why Our Blogging Services Are an Essential Part of Our SEO!

MyCity Social in Miami knows that your website is an extension of your physical location. All components of it—including blogging services—are critical in order to maintain your image and popularity online. When potential customers come to your website, they expect to see certain things: they want to see that you have easy ways to contact them and they want to see what services or products you offer. Beyond that, blogs are an important component of your website. If you would like to learn more about why blogs are important, read ahead or contact the SEO company Miami businesses trust, MyCity Social.

How Does Blogging Affect SEO?

Your blog is more than just a place where you can post about current events that are going on with your company or further explain the services and products that you offer; it is a place where you can offer expertise in your field of practice. If you are a doctor, your blog could be a place where you talk about the various conditions that may require the procedures that you offer. This expertise not only makes you an authority in the eyes of your site visitors, but it also makes you more of an authority to search engines.

Search engines perform something “crawling” where they are essentially reading your website. This helps them determine what it is that you do and whether you would be a good result for someone searching for the services that you offer. In order to help lead them in the right direction, many business owners will use a collection of keywords throughout their site. This, however, is not enough.

When a search engine crawls your site, they want to make sure that your site is not stagnant. That means that they want to see that you are active and constantly providing content. They also want to make sure that the content that you do provide is relevant to what people are searching for. That’s why it is so important to make sure that the content that you do provide is something that your potential customers would actually value.

Blogging has real benefits that affect the success of your business. In fact, according to Social Marketing Writing, 70% of your customers will learn about your business and what you do through your blog posts as opposed to advertisements. To supplement that, Experian says that a minimum of 80% of consumers in the United States utilize blogs as a way to gain more information about the products or services they are considering purchasing. Furthermore, blogging daily is said to generate 400% more leads than if you posted weekly, and this number does not even consider the fact that your blog posts could be shared on social media. (Source)

If you would like to see these numbers on your business’s website or you are ready to learn more about the benefits of blogging, contact us at MyCity Social today.

MyCity Social Miami blogging servicesBenefits of Blogging Services

Blogging services exist because businesses are frequently far too busy to run their own blogs. There is a lot that goes into writing a blog for your business. First, you must decide on a topic that showcases the services or products that you offer. You must also make sure that you have keywords that are geographically relevant as well as still near enough to what you offer that people do not feel deceived after having clicked on your page.

After this is done, you must then write the blog and make sure that it is elegant yet approachable, thoughtful yet readable. You must then take the time to post it, finding a relevant image and making sure to follow all the steps to tag it with a meta title and metadata. Those two components are what make the blog findable for search engines.

That is what blogging services can offer you. Blog writing companies learn your business and the services that you offer and create a blog utilizing all that information. They then take the time to post it directly to your website. This means that you can get all the benefits of having a blog without actually having to write and post it yourself.

The other Benefit that you get from having a blogging service is that you get someone to post more consistently on your blog than you could do yourself. While you may have to miss several days’ worth of blog posts because you were too busy running your business or tending to other matters, your blog poster would be able to post without fail. This would guarantee that you always had fresh content on your website and that you were always drawing in new customers.

Having a dedicated blog writer and poster also allows you to be able to share your blog posts on different social media platforms. This way, you can get even more engagement on your blog than you already do and you still do not have to do any work in order to make it happen.

ThriveHive says of blogs, “Through a business blog, you can present your content in a more casual and personal way, and actually have conversations with your readers in the comments section. Ideas can be exchanged, you can understand your readers’ points of view, and your readers get a chance to be heard.” If you would like to learn more about how blogs can help your business, contact us at MyCity Social. (Source)

Learn More About Our Blogging Services

Our blogging services are unique from many others. This is because we offer a number of different things that many other blogging services cannot offer you.

  •    In-House Work: There are many blog services that will be working with people in a number of locations and, as such, things take forever to move along, and your blogs never get posted. That is not the case with us; we do all of our writing and posting right here in our office so that we can control the level of quality that we provide you with.

 

  •    Uniquely Written Content: There are companies out there who will offer the same content to a variety of businesses in the same industry in order to save themselves time. We take a different approach. We make sure that each blog that we provide you with was uniquely written for your company so that you never see duplicate content out on the internet.

 

  •    Digital Marketing Services to Supplement: One of the best things that you can do for your blog is to share it on social media. This way, it gets a wider reach and much more engagement than it would get otherwise. However, this cannot be accomplished if you do not have a talented social media marketer to promote these posts. That is what we can offer you.

You may wonder if you should leave your business’s blog with someone outside of your company, but the truth is that the rewards that you reap far exceed any concerns that you may have. Not having to deal with your blog daily means that you can focus on your actual daily business issues. If you do have concerns about the topics of the blogs or the content of the blogs themselves, we are happy to allow our clients more intimate involvement in the creation of blogs.

Many businesses will try to take a shortcut and use blog writing services that they find online, but this can be detrimental in the long run. Frequently, these services do not take the time to research the business, and all that they offer is only surface content that does not really provide anything valuable to the reader. The last thing that you want is for someone to take the time to read the blogs that you provide only to find that they are poorly written and unknowledgeable.

We can be your alternative. With our expertise in the field of blog writing and with our genuine interest in your business, we can make your blogs the best they can possibly be. We can also make sure that you are receiving fresh and interesting content each time.

blogging services MyCity Social MiamiBlogs are not the only component that goes into SEO, though they are important. There are a number of other things that must be taken into account in order to make your website successful with your search engine optimization efforts. In addition to having quality blogs, you also want to make sure that your SEO specialist is knowledgeable about SEO efforts. This way, you can optimize all parts of your site and make it rank better on search engines.

Thankfully, we at MyCity Social—the SEO company Miami businesses recommend—offer both services so that you can get the full scope of benefits. We make sure that you get everything you need from your website to really impress potential customers and we also give you the custom blogs that will keep your website current in the minds of those who are interested in your industry.

Are You Interested in SEO Services?

MyCity Social is an SEO company Miami businesses prefer, and we have been working with business in the Miami area for years. That is what makes us so capable of handling all sorts of industries and making sure that each of our clients has the advantage they need to get more customers through the door. We know what it takes to get each client optimized for search engines so you can trust us to give you the help you need.

If you are ready to make the leap into SEO and get help with your blog, we are the resource to turn to. Blogs on your website will have a variety of benefits, including turning you into an authority in your field, expanding on the products and services that you offer, and giving you more interested traffic on your website. All of this thereby turns into more leads and, ultimately, more customers purchasing what you have to sell.

Other SEO companies will only offer you website services and basic blogs, but we go the extra mile. We provide unique content for each of your blogs that are written in-house by professional writers. We can also offer you a way to promote those blogs through digital marketing services wherein your digital marketer shares those same blog posts on social media. This way, you get the most that you can out of your blog posts. Are you interested in learning more about what we can offer you? Do you have more questions about blog posts and their relevancy to SEO? If you would like these questions answered and more, contact us at MyCity Social today.

Why You Need a Reputation Management Company to Respond to Your Reviews

As a reputation management company, MyCity Social in Orlando understands the importance of having reputation management.  This is especially the case when you are talking about dealing with company reviews. Reviews are an important part of running a business as they are a badge of trustworthiness from real customers. That said, you may not have time as a business owner to respond to all of these reviews. That is where a reputation management company can step in. Because they have ample experience in responding to reviews, they can be a prime resource for you. To learn more about this and our Orlando SEO company, contact us today.

Why is Responding to Reviews Important?

Customers do not like to feel as though they are shouting into a void. When they take the time to leave you a review, they want to make sure that you are reading it. This is true of both positive and negative reviews. When someone feels strongly about a positive experience they had with a business, they will want to know that the business really received their praise. They will want to hear back from the business that their appreciation was well received and that the business was grateful.

The other side of the token is equally important. When a customer is unhappy, they will want the business they are upset with to rectify the situation. If you simply ignore their complaints—regardless of what they may be—you appear as though you do not care about the customer’s needs. In these instances, it can be especially important to respond quickly, as this demonstrates to the customer that you are responsive and aware of what they are searching for.

What Does a Reputation Management Company Do?

The job of a reputation management company is to take over where you need extra help. That is, when you are struggling to stay on top of all of your reviews because you are too busy running your actual business, you can trust your reputation management company to do it for you. They will be able to answer all of the reviews, positive or negative, and make sure that you gain a reputation of being polite and attentive.

The other component that makes a reputation management company beneficial is that they are the ones that have had experience doing what they do. This means that they are well equipped to respond to any sort of reviews that come their way. This makes your job much easier as you do not have to worry about what you say and how you say it.

Are you interested in learning more? We at MyCity Social are an experienced and talented Orlando SEO company, and we can help you stay on top of your reputation to give you the best results.

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MyCity Social is an Orlando SEO company with experience in reputation management. We know what it takes to stay on top of your reputation online. If you are interested in learning more about our services, contact us at MyCity Social.

The Importance of Integrating Your Social Media & SEO Strategy

Your social media and your SEO strategy may seem like two very separate things, but they are actually tightly intertwined. As a social media agency in Fort Lauderdale, MyCity Social knows how to make sure that these things are integrated successfully and that you understand why this is so important. We understand that marketing can have many components and that not all business owners are going to have the time nor the energy to follow through with all aspects of it if any. That is where we can come in. We can cater to your business’s needs with the same level of care that you would expect from an employee. If you are interested in learning more about our services as the SEO agency Fort Lauderdale businesses trust, contact us at MyCity Social.

How Does Social Media Play into SEO?

Your social media efforts and SEO are not isolated. You have to think of these two components as supporting each other instead of functioning on two separate stages. This means that anything that you do on your social media can be fed back into how well your website performs with SEO. It feeds back in the reverse as well: anything that you do to assist your SEO efforts will ultimately affect how many people know about your social media.

That is why it is important to make sure that you are utilizing both resources. To exclusively focus on social media may work for some businesses but it is a like an incomplete puzzle. You need the SEO specialist to supplement what you are missing and get you to the point you want to be. If you only focused on your SEO and did not bother to deal with social media in the slightest—not even making an effort to create a profile for your business—you end up missing out on a slew of potential customers and your SEO efforts will be for naught.

In a study performed by Hootsuite, they found that there was a positive correlation between social engagements and change in rank. This is because, while social media is not supposed to have a direct impact on ranking, the engagements that can take place on social media can help links, which do impact your ranking. (Source)

The right social media agency can make sure that you are doing the most to incorporate your social media into your SEO. If you are interested in seeing this happen, contact us at MyCity Social for more information.

What Can You Do to Incorporate Social Media with SEO?

One of the things that social media and SEO have in common is that they both utilize keywords. This means that, in order to get your posts in front of the right audience, you have to make sure that it is tagged accordingly. For SEO, this means doing research and finding out what search terms people are using when they search for the products or services that you provide. With this information, you can then write a blog post that addresses a topic pertinent to your industry. This blog will help the search engines understand that your website pertains to those keywords and help it to place higher up on search results.

For social media, the process is similar. You have to find out what things people are searching for when they type in hashtags. When you have that information, you can then create a post that is in accordance with that topic. You can then add hashtags that tie into its topic. Then, when people search for those hashtags, your post will end up in their results. In order to tie social media in with your SEO, you can utilize those hashtags to tie in with the keywords you have on your website and draw in more vested interest for your business.

The other thing that SEO and social media function well together on is links. Links are what make social media relevant to SEO, and it is through the links that you post on social media that you allow your website to gain more popularity and trustworthiness.

Think of it this way: your digital marketer posts a blog that your writer wrote on your social media. The post contains a link that directs back to the post itself on your website. When your digital marketer posts it, people see the post and click on the link. Once on your website, they may read the blog post, browse around your other pages, and even fill out a contact form. That is how social media makes a difference in your SEO.

Not all links, however, are created equal. Hootsuite writes, “Remember, it might only take one new backlink to significantly improve the search rank of a URL (depending on how competitive the keyword is and how authoritative the site is that links to your own). If you impress the right person enough to share your content on their website, you’ll see a boost in search rank and search visibility.”

Are you wondering how you can effectively integrate your social media into your SEO? Do you have further questions regarding how social media makes an impact on your website’s SEO? We at MyCity Social can help you.

Why Trust a Social Media Agency with Your Social Media & SEO?

Many businesses may try to tackle their SEO and their social media on their own. Indeed, there may be business owners that are able to do this because they have sufficient time. However, this is not the majority of business owners. In fact, many business owners hardly have the time to create a social media profile, to begin with. That is where a social media specialist can come in. They can help you to create a social media profile and provide consistent content on it so that you never have to worry if you will have the time or the creativity to maintain social media.

The other thing that you have to remember is that SEO is a much more complicated process than social media. Adapting your website to SEO practices and trying to keep up with the changing rules of search engines requires constant attention that many businesses simply do not have the time for. That, however, is where we at MyCity Social can come in. We have experts in SEO who can take care of your website for you so that you do not have to take valuable time out of your day simply trying to keep up with everything online.

At MyCity Social, in particular, we make sure that our SEO team works in conjunction with the digital marketing team so that your marketing materials and everything else that you may bring to the table is all cohesive.

We know that your business is important to you, and we understand that dealing with social media may not be something that you want to do, but that is why we are here. We can make sure that you have your social media needs to be attended to so that you never have to worry about the content that is posted in your name. We only provide the highest quality with your brand in mind. Whether you are a restaurant or a law office, we know exactly how to market for your target audience and deliver beautiful results.

social media agency Fort Lauderdale MyCity SocialOne great way of tying together social media and SEO is to provide content for the digital marketer to post on your social media. This can be in the form of blogs. Thankfully, MyCity Social has an on-staff writer who takes care of these blogs for you so that you do not need to write them yourself. When these posts are written, your digital marketer can then step in and post them to social media where they will be shared and viewed, drawing people back to your website and ultimately your business.

The other thing that you must worry about when this comes into play is the user experience of people who visit your website. There is no point in leading people back to your website if they will not stay there once they arrive. In order to mitigate this and ensure that you get conversions from people’s interest in your blog posts, you must make sure that your website is just as impressive.

At MyCity Social, we provide all these services for you. This way, you not only have an SEO specialist that can provide you with real help, but you also have a team of digital marketers, writers, and web developers that will do their best to make your business a success online. We are committed to helping small businesses through our services, and that is what makes us the SEO agency Fort Lauderdale businesses recommend.

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MyCity Social is an SEO agency Fort Lauderdale businesses prefer, and we provide an assortment of services so that you can always benefit. We understand how closely social media and SEO correlate and that is why we make sure to offer services in both departments so that you can get the comprehensive service that you need to see your business become a success. With our help, you will begin to see real change in how your social media impacts your SEO.

This is because social media is a critical part of expanding your scope of reach. Through social media, you are able to reach those audiences who would share your content. Through this simple act, you are able to garner interest in your website and translate those social media followers into real leads.

Conversely, SEO allows your social media to gain attention because it makes your business more prevalent. When your website starts to gain more traction and interest, it rises to the top of the search results and, from there, more people will have an interest in your social media.

It is because of this that social media and SEO should always be done in conjunction with each other. That is why we at MyCity Social make sure to offer both services and various sub-services beneath each of these categories. This way, you can get full services and feel confident that the return in your investment will be substantial.

Are you interested in learning more about the company? Do you have further questions about social media and SEO? Are you ready to begin the journey of developing your online presence? We can all your questions and more. Simply visit our website for detailed information about our services or contact us at MyCity Social directly to speak to a digital marketer about what your goals are for your business’s online presence. We can ensure that those dreams become a reality.

Tips on How to Use Instagram to Enhance SEO!

Your business’s Instagram may not be that important to you, but it can be helpful to enhance your SEO. As an online marketing company, we at MyCity Social in Tampa know that every social media profile is important in creating your online presence. There are some tips, however, that help you to optimize your Instagram to make it more suited for search engine optimization. Are you interested in learning more about this or the Tampa SEO company that can help you achieve it? Contact us at MyCity Social today.

What Can You Do to Optimize Your Instagram?

There are several things that you can do to make sure that you are utilizing your business Instagram to its full potential. For instance, when you create a link for your Instagram profile, you want to make sure that you have a way to track how many people are clicking on it. There are two things that you can do: you can make sure that you always use Google’s URL Builder so that you may add tracking code to the end of it and you can make sure to use a link shortening service such as Bit.ly so that the link’s name can match your brand.

In addition to all of this, you also have to make sure that you are changing out the link as often as is needed. This is because Instagram will only allow you to put a link in your profile as opposed to in each post that you make. That is why it is important to change it out often based on whatever campaign you may be running as well as in particular circumstances when you want to send more traffic to particular pages.

The other thing that you can do that can be incredibly helpful is to make your location a part of your call to action. This is because you will never be asked to verify your location to post an image which means that you can virtually put anything in place of the location and Instagram will accept it.

The last thing to keep in mind is hashtags. Hashtags are as much a part of Instagram as they are of search engines, which is why it is equally important that you research the hashtags that you will use on Instagram so that they make sense to your customers.

Are You Looking for an Online Marketing Company?

If you are ready to begin enhancing your Instagram for SEO, we are the company to trust. As a Tampa SEO company, we have had ample experience in dealing with Instagram, and we know how best to utilize it to give you the most quality results. If you are interested in learning more, contact us at MyCity Social today.

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MyCity Social is the Tampa SEO company that you can trust for your business. As an online marketing company, we have dealt with a variety of different social media platforms in the past, and we know what it takes to make sure that you optimize your Instagram. Are you interested in learning more? Contact us today.