Can You Benefit from Utilizing Influencer Marketing?

Influencer marketing is the next big thing in the digital marketing realm. MyCity Social is an influencer marketing agency in Orlando that understands the value of influencers in a small business’s marketing strategy. As the top Orlando marketing agency, we know that part of having a successful marketing campaign online is to utilize all the available tools at your disposal. This means influencers. Even though it may seem foreign to many small business owners. It can be one of the most useful, new marketing tools. To learn more about our services and to see how we can help you, contact us today.

What is Influencer Marketing?

Influencer marketing is a relatively new type of marketing that utilizes those who are active on social media. And allows them to get paid to promote a product or service. It is, in essence, a new-age celebrity testimonial. It can do wonders for a business that is seeking to gain traction online. Also allows those businesses that do not have much of a following online to be able to promote their products or services to an audience. That would not otherwise have access to that business.

How Will It Help Your Business?

Influencers are going to be able to help your business in a variety of ways. The three main ways that influencers make a difference for your business are: increasing conversions, generating traffic, and gathering information about your target demographics.

Your influencer is going to essentially serve as a word-of-mouth recommendation for your product or service if that the recommendation directly to thousands of people. This is why it is such a valuable resource. It increases your chances of having this recommendation received by at least one person on the internet. Ultimately, it makes it more likely that it will be received positively.

The other thing that your influencer can do is generate traffic. In much the same way that an advertisement would, your influencer puts out your brand or company name into the social media realm. There, users will see it and possibly click on the link that guides them back to your business’s website.

Are You Looking for an Influencer Marketing Agency?

We at MyCity Social know the value of having an influencer help you with your digital marketing. That is why we are an innovative influencer marketing agency. Also, We understand how influencers can help you and make it so that you do not have to utilize as many resources in order to get maximum results. If you would like to learn more about our services and to see how we could make a difference for you, contact us today.

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MyCity Social is an Orlando marketing agency that understands the value of utilizing all the tools at our disposal. We know how to make sure that you are getting the most that you can out of your influencer marketing. We can direct you to find the right influencer for your business. If you would like to learn more about the Orlando marketing agency that you can trust, contact us today.

Reputation Management is Important: Here’s Why

Any reputation management company can tell you the value of reputation management. MyCity Social in Fort Lauderdale is one of these companies. We prepare to give you the reputation management that you deserve in order to get where you need to be. There are many components that go into the way that you are present online. The most important of these is your reputation. Much of this deals with the way that the public perceives you and your business. It can affect by a number of factors and, subsequently, there are a number of ways that you can make a difference to fix it if it is negative. To learn more about our services and the SEO services Fort Lauderdale businesses trust, contact us at MyCity Social today.

What is Reputation Management?

Reputation management is primarily to control the image of the business and the business owner in the eyes of the public. Typically, when there is negative press for a business or a business owner. The best way to handle that negative press is to provide plenty of positive press as a response. A good reputation management company will do this by publishing multiple press releases noting all of the wonderful things that the company has done and participated in. This will usually include a plethora of current events in order to ensure that the negative press online does not outweigh the positive.

The other aspect of this is to clear up any profiles that may be done on the business or business owner. The most popular place to do this is on Wikipedia. Because this is an open source that seeks the input of the public in order to maintain accuracy. The business owner or business can provide current information that will serve to clarify any negative press that they may receive.

Beyond this, it is also a matter of responding to negative reviews. Because Google My Business allows anyone to post reviews and does not allow the business to remove any reviews. Even if they are untrue, the business can take the time to respond the reviews.  And clear up any confusion for those who may be looking at the reviews and believing what they are reading.

Are You Looking for a Reputation Management Company?

We at MyCity Social are more than an agency with SEO services Fort Lauderdale trusts. We also provide reputation management. In this way, we seek to be comprehensive with the services that we provide you so that you can get everything that you need in order to have a successful and full online presence. If you would like to learn more about our services, contact us at MyCity Social.

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MyCity Social provides the SEO services Fort Lauderdale trusts. We know the value of having quality reputation management and we can help you get the management services that you and your business need to be successful. Contact us at MyCity Social if you would like to learn more about our services.

Back & Forth with Meta Descriptions | The Latest News from Google

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Meta tag description length decrease after months of an increase in length to nearly 300 characters. MyCity Social in Miami note the news and knows that staying current with the news in digital marketing and SEO is what makes any agency great. MyCity Social is happy to share that information—like the current trend regarding meta tag description lengths.

With our clients so that they can better understand what occurs when we are working on their accounts. We know how important a client’s business is to them. We treat it with the same care and attention that they would. Because all of these different elements of SEO are dynamic and constantly shifting. It is critical for us to stay alert and we work hard to make sure that this is the case. In learning more about our services or you would like to see what the agency with SEO Miami trusts could offer you, contact us at MyCity Social.

What is a Meta Tag Description?

A meta tag is otherwise known as the snippet of text that use to summarize a web page’s content in HTML. It is important for the sake of search engines. Because they utilize these snippets in search results in order to let visitors know what a page is about before they click on it. It also typically use by social media websites so that those who view a post or a Tweet can see what the link will lead them to before they click on it.

The meta tags of your website are simple things and often will not pass a particular length. However, the requirements for these descriptions are not set in stone. Google as well as other search engines will often change the length of the descriptions as they adjust their algorithms over time. A meta tag description will not help a website rank better. But it does provide critical information for the searcher to determine if the webpage answers their questions.

How Meta Description Works?

Meta descriptions are more than just another task for an SEO specialist to take care of. They are critical in making a user trust your website and decide to visit it among the list of other search results that  presente to them. There are many examples of useful and well-done meta tags. For instance, those that utilize the keyword from the page readily in the meta description are more appealing to the searcher.

Take, for instance, Moz’s description of meta descriptions. The description reads, “Meta descriptions are HTML attributes that provide concise summaries of webpages. Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). … Meta description tags, while not tied to search engine rankings …” The description is concise, utilizes the keyword “meta descriptions” and tells the searcher exactly what they will find if they click on that link. It provides a summary and a sample for the information that they provide on the page. (Source)

If you would like to learn more about meta descriptions or you would like to begin the process of updating your meta descriptions to draw in more searchers to your website. Feel free to contact us at MyCity Social for more information.

 

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What is the Length of Meta Tag Descriptions Now?

Not more than five months ago, Google changes the average length of their meta tags from roughly 160 characters to something closer to 300 characters. The search engine optimization teams to begin to change the lengths of their meta tags in order to fit the length of the new snippets.

For the last five months, those who specialize in SEO. As well as businesses alike, have been utilizing the new limit length in order to craft their meta descriptions.

However, recently, Google has shortened the average length of their meta tags yet again to the old standard. The change may seem daunting to those who already adjust to the new limit in December. But Google advises that SEO specialists and the companies who work with them not to worry as Google typically pulls their descriptions from the actual page rather than the meta descriptions anyhow.

The algorithm that Google uses to determine what will serve as the snippet for a webpage. Actually relies on what is more informative and useful for the searcher. If the meta description serves this purpose then that is what will be selected.

Length of Meta Tag Descriptions

Moz’s page on meta descriptions states, “In some cases, search engines may overrule the meta description a webmaster has specified in the HTML of a page. Precisely when this will happen is unpredictable, but it often occurs when Google doesn’t think the existing meta description adequately answers a user’s query. And, identifies a snippet from the target page that better matches a searcher’s query.” That means that in order for the right information to include in a meta description. The meta description itself must create optimally and must provide the adequate information for the user.

If you are looking for the help with SEO Miami trusts, MyCity Social is here for you. We have worked with many businesses. We know what it takes to stay on top of the changes that Google puts out. To learn more about what we could do for you, contact us today.

Pros and Cons of Meta Descriptions

As stated previously, meta descriptions not always use when determining the snippet. This means that an SEO specialist could make the effort to create a meta description.  And, find that all their hard work ignores by Google’s algorithm. This may lead quite a few people to believe that meta descriptions are unnecessary as Google will select its own handy snippet to show searchers. This is, however, putting yourself in a position to miss out on a number of opportunities.

While there may be a circumstance wherein Google selects your snippet for you and does not allow you to use your meta description. Typically, as long as meta descriptions are done well. You will find that these are the ones that show up in search results. What this means, however, is that they must meet those standards which make them informative and useful.

Compelling Descriptions

For instance, a meta description must be compelling. If your meta description does not have anything directly to do with what you are talking about for the remainder of the page. You are not providing your searchers with any valuable information. Your meta description should serve as a summary of the rest of your page so that the searcher can get a better idea of what is in store for them.

You also have to be certain to include your keyword in your meta description. If your searcher is looking for the best Italian restaurants in Miami and you have a page on your website. Whether it be a blog or otherwise—that has a title that includes “best Italian restaurants in Miami.” Your meta description should also include the words “best Italian restaurants in Miami.”

Finally, your meta descriptions also have to include a call to action. This is the part of the meta description that will give your searcher an action to complete. This could be asking them to continue reading or to visit the website or even to contact the company. Regardless, it must be something that requires clicking the link in order to gain more information to make the action possible.

What Should You Do?

As a business owner, the last thing that you want to worry about is whether your meta descriptions have to be 160 characters or 300 characters. These things can be time-consuming when you think about the number of pages you may have on your website. The number of blogs that you may have posted. To go through all of those pages, and add meta descriptions. To change them to fit a certain length can be an annoying process and there are better ways to get what you need to get done, done.

That is where an SEO agency can come in. The sole purpose of an SEO agency is to help you with things like your meta descriptions. So that you do not have to worry about the technical underbelly of having a website. And, trying to get people to view it and interact with it. You can simply hand over all of those intricate tasks to the experts who know how to deal with these things. And, worry about your day to day dealings with your business itself.

We at MyCity Social are these experts, we have dealt with many different businesses from a variety of industries. We know what it takes to make sure that you have everything in order. Meta descriptions may seem like a monumental task for the inexperienced. But we at MyCity Social know how to create meta descriptions for a number of different websites.

 

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Regardless of what your business may be, you can trust MyCity Social to help that Google may throw at you. We have been working with businesses in the Miami area for years and we know what it means to be detail orient.  And take care of even the most minute details of a website.  We can make sure that your meta descriptions are well-written and suited to the new standards.

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Meta descriptions are part of the world of search engine optimization. In the world of SEO, things are constantly changing and there is no certainty that what works today will work tomorrow. Google has an algorithm that adjusts itself in accordance with what is the most user-friendly. And this algorithm is not always looking out for a business—or an SEO agency’s—best interest. That is why it is the job of SEO specialists to stay on top of the shifts that Google puts out occasionally and make sure that we adapt to assist your company.

Thankfully, MyCity Social is an agency that specializes in SEO Miami trusts. We know that Google is constantly changing the guidelines that websites must follow through their algorithm. And we have managed to shift along with it many times in the past so we know how to handle it again in the future.

With our experience, we can help you navigate these guidelines. So that you are not alone and give you the peace of mind to run your business without worrying about the finer details of your website and your SEO. If you would like to learn more about our services or you have questions about meta descriptions and how they affect your website, contact us today.

Why Are So Many Companies Updating Their Privacy Policies Now?

The question about why so many privacy policy updates are taking place is a question that plague many consumers of late. MyCity Social in Miami seeks to explain why these changes are happening, what that can mean for consumers. And what that means for business owners. The privacy policy is not just something that affects social media; it is required for many services. Basically, anything that requires the user to sign in.

And, as a result, it is important for businesses to consider how the changes that are occurring currently are going to affect them in the long run. Many businesses seek to have online portals. And, e-commerce aspects to their businesses and it is critical to make sure that the privacy policies in place are fitting with the new regulations. If you would like to learn more about what is changing privacy policies across the country and all over the world, read on and contact the digital marketing agency Orlando, Tampa, Fort Lauderdale, and Miami trust at MyCity Social.

The GDPR is the General Data Protections Regulations. They pass in Europe by the European Union which limits the way that companies can manipulate users into having their data. And, privacy mined when they sign on for an account with them.

The new privacy policy updates went into effect in May of this year though they were passed in the year 2016. These regulations will affect any of the companies whose portals extend to users in Europe. For instance, companies such as Etsy, GoDaddy, Instagram, Squarespace, LinkedIn, SoundCloud. And, many other apps that require you to sign up for an account have had to update their privacy policy.

However, this does not mean that those users in the United States automatically get to benefit from the change. Rather, some companies are only changing their privacy policies to affect those users that are in Europe. And, while maintaining the same vague terms and conditions in every other region.

What Does This Mean for Your Business?

If your business requires the user to sign up for a portal in any way, you may find that you need to update your privacy policy. This is especially the case if you expect clients from other countries to utilize your services. Even if you feel that you may not impact by the changes. You make sure that you review all of the changes in order to stay ahead of the possible repercussions that may come your way.

For this purpose, MyCity Social is here to help you. We know that in the digital realm so we make it our mission to stay on top of all of these changes and adapt to them accordingly. Trust the digital marketing agency Orlando, Miami, Tampa, and Fort Lauderdale trust. Contact us at MyCity Social today.

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MyCity Social is a digital marketing agency Orlando, Miami, Tampa, and Fort Lauderdale trust. We know what it takes to make sure that you are constantly update to all of the changes taking place online. If you are ready to get the help you need, contact us at MyCity Social today.

Marketing for Gen Zs: How They Differ from Millennials

MyCity Social in Tampa knows that many small business owners are unaware that Generation Z is not the same as Millennials. As a result, they may miss out on Generation Z marketing that could transform their business and increase their conversions. However, the two are entirely different generations and, as a result, respond very differently to marketing strategies.

In order to get more young people interested in your services or products.  You must make sure that you understand what the differences are between these two generations.  And, what that means for your marketing strategy.

Thankfully, we are here to provide answers in order to help you understand how these two generations function and what drives them. Trust the agency experts in SEO Miami, Tampa, Orlando, and Fort Lauderdale trust and contact us today at MyCity Social.

What is the Difference Between Generation Z and Millennials?

The Generation Z and Millennials is that they are deeply affected by their position in the technology revolution. Millennials were children when technology was first becoming a part of people’s lives.

As such, many of them have times in their lives where they could remember not having cellphones or laptops. All of them saw the development of social media sites. Including the rise and fall of Myspace and the ultimate takeover of Facebook. As a result, for many of them, these technologies are still a wonder and they still treat them as revolutionary.

Generation Z
The same cannot be said of Generation Z. Generation Z spent the majority of their lives with technology as a part of it. Many of them do not have a time in their lives where they did not have technology present. As a result, they do not see technology as an innovation. But rather something that should always be there. It is only when something is wrong with their technology that they note the difference.

In fact, many members of Generation Z willingly admit that they are dependent on their devices. In a poll conducted by the Huffington Post, 25% of Generation Z members that participate were more likely to say than Millennials that they were addicted to their digital devices. (Source)

There are many implications that come with this. One of the main ones is that Generation Z has a much lower attention span than previous generations. This is because they are used to having things delivered to them in an immediate manner. They are also use to things that are much shorter than they have been in the past. The average YouTube video, for instance, is much shorter than the average sitcom.

Millennials
They are also much more likely to multi-task than the generations before them. A Generation Z member can perform multiple different tasks on many different devices without having to constantly shift their focus. For instance, they can be texting on their phone while watching TV while checking their social media on their laptop. Multi-tasking for a Generation Z member does not typically consist of doing just two things but many, many more.

Generation Z also has particular expectations that differ from their predecessors. One of these is individuality. Because so many of them have a digital footprint, they understand firsthand how important it is to distinguish yourself from others on the internet.

Along this same train of thought, they also appreciate starting their lives early. Many Generation Z members do not see the point in paying thousands of dollars for an education when they can get the same education online for much cheaper. They are also much more entrepreneurial, meaning that many of them want to start their own business. And, as such, do not always seek out a furthered education.

If you are interested in learning more about how Millennials and Generation Z differs to help your business, contact us at MyCity Social.

 

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What Does This Generation Z Marketing Mean for Your Business?

Knowing how these two generations differ allow you to be able to customize your marketing strategy more accurately. Many of the things that you will be able to do as a business are going to be affected by how your younger demographic perceives it.

One of the first things that you must understand is that much of your marketing when you are dealing with your younger demographic is going to be online. Many of your younger customers are not going to be watching television regularly. And, they are not going to be paying attention to traditional advertisements as often. This means that you must get creative and offer different advertising methods for that particular demographic.

Generation Z also expects things to be readily accessible and to be easy to find because their attention spans are so short. If you do not have your phone number and contact information where they can find them. They will move on to the next company that offers your service or product.

Additionally, just getting in front of their eyes is going to be half the battle as many of them will not look past the first few results of the search engine when they are searching for your particular product or service.
Generation Z Marketing
They are also going to search for what makes your business unique. If they cannot see why they should select your business among all the other businesses that offer the same service or product. Then they are not going to choose you among the rest. You must make sure that, whatever it is that makes your business stand out, you have it clearly displayed on all your social media and website.

The other thing that businesses must consider is that Generation Z members expect businesses to be loyal to them. They do not understand when businesses do not offer them incentives to keep coming back. For them, they need to make sure that the businesses they patron give them a reason to continue being a patron.

Marcie Merriman, executive director of growth strategy at Ernst & Young says, “They expect businesses, brands and retailers to be loyal to them. If they don’t feel appreciated, they’re going to move on. It’s not about them being loyal to the business.”

If you would like to learn more about how we, at MyCity Social, adapt our materials in order to meet this demand and market towards this demographic, contact us today.

Pros and Cons of Targeting Generation Z
Generation Z is a tough demographic. They are demanding and they have a unique set of preferences that not all businesses may be able to adapt to that quickly. However, they are a demographic that is contributing $44 million to the American economy, meaning that they have a lot of spending power. Being able to market to this demographic effectively will give your business a broader range of consumer that is interested and actively investing in your products or services.

This does mean, however, that you have to approach marketing in a totally different way that you may have in the past. While there are a few small businesses that do not place too much stock in their digital marketing. This is going to make up the bulk of the marketing that actually reaches Generation Z.

However, it is not enough to simply take out ads on Facebook and other social media platforms. Instead, you have to adapt to the ways of communication that are popular for Generation Z members in order to reach them. This is because, while 71% of Millennials will click on ads, only 59% of Generation Z members will do the same.

Of course, taking the time to keep up with the trends and interests of Generation Z can be time-consuming and you may not have the time to do that as a small business owner. That is where the help of a talented SEO specialist and digital marketer can come in.

These are the people whose jobs depend upon knowing what the changing trends are in addition to knowing how each of current social media platforms functions. With their help, you will be able to market toward this difficult demographic and stay on top of the shifting world of social media and SEO.

Considering Digital Marketing or SEO?

If you are a small business owner, one of the best things that you can do for your business is to have the tools in place to market towards the younger demographics. This can be easy to do with the help of a trained professional. Digital marketing and SEO are both complex fields and they require intensive care in order to stay current and active.

Small business owners can hardly begin to worry about this in conjunction with every other responsibility that they have. Thankfully, that is what digital marketing agencies are for. They specialize in taking care of these digital mediums for small businesses so that they do not have to but can still reap the benefits.

 

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What Else is There to Know About Generation Z?

Generation Z is a particularly entrepreneurial generation. This means that quite a few of them have aspirations of opening up their own business and making money for themselves.

Aside from the financial repercussions that this has. It also means that businesses that cater to those who are seeking to start making money for themselves—such as brokerages—are at an advantageous position. Take advantage of that and get in contact with a digital marketing agency today.  Such as the agency with SEO Miami, Tampa, Orlando, and Fort Lauderdale trust, MyCity Social.

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MyCity Social is a digital marketing agency with convenient locations in Orlando, Tampa, Miami, and Fort Lauderdale. We understand that Generation Z marketing is not the same as other types of marketing. And that there are particular strategies that work well with this generation that do not work with other generations. We can provide you with the insight that you need to be able to target this demographic effectively. And get those conversions that you have been missing.

Targeting Generation Z, after all, is a combination of utilizing digital marketing coupled with SEO in order to effective get before their eyes while also drawing their attention. It is also a constant updating in order to maintain their loyalty. This complex and intricate process is essential as more and more Generation Z members. Become a part of the American economy and drive the changes that will take place in the coming years.

If you are interested in learning more about the digital marketing and SEO services. We offer or you would like more information on how to more effectively target Millennials as well as Generation Z members. Contact the agency with SEO Miami, Orlando, Fort Lauderdale, and Tampa trust at MyCity Social today or visit our website.

Does Facebook Impact My Ranking Online?

Facebook is a critical part of your business’s online presence. MyCity Social, one of the top social media marketing companies in Fort Lauderdale. Facebook can make an impact in the way that you rank online. Many businesses can focus all of their efforts either on their social media or on their ranking.

But falling to extremes can have a detrimental impact on your ability to build a presence for yourself on the internet. You have to make sure that, like the care and attention you give your business. You must give that same care and attention to your search engine marketing. We can make sure that you strike that balance and that you reap the benefits that come with taking care of your Facebook and utilizing it for rankings. If you would like to learn more about how Facebook impacts your ranking, read on, and contact us today.

The short answer to this is no. Google has confirmed repeatedly through various representatives that ranking is not impacted directly by anything on Facebook. However, there are other ways that Facebook does impact your ranking. The two are intertwined, but they are not a direct cause or result of each other. That is, they have correlation but not causation. This is because those companies who create great content on social media often have a lot of engagement on their social media pages.

Engagement on social media pages leads to more people linking to their website. While people sharing the link itself does not count as a ranking factor, site visits are still relevant. That is, someone could see a post on Facebook and be interested in that product or service. They then decide to investigate that product or service further and they search for it. From there, they go to the business’s website and explore the various pages. While that person viewing their Facebook post does not count as a ranking factor, their search and page visits do.

How Social Media Works in Ranking?

A case study was done to note the correlation between Facebook and ranking. In the case study, an SEO company was able to get a web page over 130,000 Facebook shares and, as a result, was able to get the page to rank number one for a list of competitive keyword phrases. This is because, as was stated previously, the more shares that the post received, the larger its scope became, and the more people were able to view the link. (Source)

If you are interested in learning more about how Facebook can make a difference in your ranking. You would like to begin the process of optimizing your Facebook page, feel free to contact us at MyCity Social.

 

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Can Facebook Help You Get a Larger Audience?

Facebook is a resource for many people. It serves as a hub and a base for people to get the news they would not be able to find elsewhere. That is why it is so important that businesses take advantage of that space in order to build an audience. By building up your brand and establishing yourself on social media, you make yourself familiar in the eyes of potential customers. Then, when these very same people are searching for the very thing that you offer. They will be more likely to click on your company’s website than someone else’s because they have gotten to know you and they now see you as a resource.
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Ron Dod, in an article or Search Engine Journal titled “How Social Media Helps SEO [Final Answer],” he states, “The bigger your brand is and the more consumers trust you. The more likely you are to receive a larger share of clicks in Google. Social media can be a great and efficient way to help you build your brand and get in front of people who wouldn’t have otherwise found you. Once you start getting more of the share of clicks in Google from your expanded audience, the higher you will start to rank.” This shows the correlation between social media and ranking.

You may not have the time to take out of your day to build your brand online. You have an entire business to run and you may have too much on your plate as it is difficult to even begin to think of starting a Facebook page, much less keep up with it and engage with other people on Facebook. That is where our digital marketer can come in. With the help of a train digital marketer, you can get someone to not only build your Facebook page. But provide you with quality content to fill that Facebook page and continue drawing attention to it even while you are doing other things. If you would like to learn more about how we could help you with your search engine marketing, contact us at MyCity Social.

Pros and Cons of Social Media Marketing Companies

As a small business owner, a lot of things fall on your shoulders to take care of yourself. Many small business owners do more than what their job title as owner requires. They go out of their way to take care of daily tasks that they do not have the staff for or that they do not trust anyone else to do. On top of everything else that you do, it does not make sense for you to try to create and run several social media accounts by yourself. Social media is fast-paced and requires constant care in order to keep up with everything that happens in it.
Pros
This can cost a business owner hours that they simply do not have and it can be difficult for them to have the time to do the things that they cannot miss or compromise on. That is where social media marketing companies come in. With the help of a social media marketing company, you can then have the time to run your business without worrying about what is happening on your social media channels. Your digital marketer will make posts that are relevant to your business for you and link them back to your website. In this way, you build your brand on social channels without having to devote the extra time.

As your social media marketer gets to know your brand and understands what it is that makes your business unique. They will be able to give you better results and draw more and more people to your business. Ultimately, this can turn into conversions and positive reviews, which build you up even further.
Cons
It is true that digital marketing is an expense and it may be one that you do not think is necessary at the inception of your business. However, investing in search engine marketing or social media marketing early on ends up benefiting you financially. It is also a less costly alternative to having an employee in-house that would be in charge of social media. And, you get the same quality of work that you would get from an in-house employee.

The best thing that you can do for your business is to progress with the world. There are new features and technologies being introduced to society every day and it is important to not only know about these things but be able to engage with them and utilize them yourself. This not only allows you to stay current just for your peace of mind. But allows you the opportunity to come up with innovative ideas for marketing that may just be unthought of prior. You never know the lengths to which you will be able to go until you go out of your way to try something new.

 

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Social Media Marketing

Social media marketing is not just a Facebook-centered enterprise. Rather, there are many social media channels that you may want to engage in. Twitter, for instance, has millions of users and is an immediate way of keeping in touch with your consumer base. It is also a helpful way of delivering a quick summary of content and a link that leads back to your website. This way, you gain those views but you do so in a different platform that allows you to utilize the space and your creativity in new and unique ways.

You can also consider optimizing for SEO. While it is important to invest in social media marketing. Search engine marketing allows you to be able to make your website rank directly. It is not enough to simply post on Facebook and put a link that goes back to your website.

Rather, you have to make sure that the website itself can gain traffic. This can be done by paying attention to keywords and backlinks. Both of these, as well as many other parts, are components of SEO. SEO, like social media marketing, can be done by a professional. Because SEO is intricate and requires serious knowledge of website building. An SEO specialist can give you the best and most accurate help if you decide to invest in SEO. Thankfully, MyCity Social offers SEO as well as digital marketing. This way, you can get everything that you need from the same source.

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Facebook may not affect your ranking directly but it does make an impact on how your business is viewed online and at what rate. That is why it is so important for you to take the time to learn how Facebook impacts your ranking and whether it is worthwhile to invest in it.

The other component of it is, of course, whether or not your website has all the components that can help it rank, to begin with. Because if people come across your business on Facebook but they do not see your company. When they search for the products that you offer, they may lose faith in your services. You must make sure that you cover on all sides so that you can get all the traffic that you have been wanting for your business.

That is where we at MyCity Social can come in. We have worked with many businesses in the past from a variety of industries. We know what it takes for a business to begin to see conversions from their online efforts. While the efforts that you put forth online do not guarantee more customers. They do give you a leg up on the competition who may not be present online at all. It also allows you the opportunity to build up your brand in a definitive and lasting way that will ultimately make a name for your company. If you are interested in digital marketing or search engine marketing, contact us at MyCity Social in Fort Lauderdale today to begin speaking with one of our experts.

Google’s New Algorithm Research: Will It Affect SEO?

Google has recently published a research paper discussing the new algorithm research. As an agency with SEO services Tampa trusts, MyCity Social was interested to read about the results of this research paper. The paper shed some insight as to how the algorithm works to rank the results in a search. And, has completely reformulated the way that many people conceptualize ranking on Google. The result is something entirely unexpected that does make a genuine difference in the SEO practices that a business adopts. To learn more about how the changes affect you and your business, contact the Tampa SEO agency you can trust and speak to us at MyCity Social today.

What Does the Research Say?

The research indicates that there are two parts to the search algorithm. First, there is the part that actually takes into account the ranking factors such as keywords and backlinks. However, there is a second part that deals more precisely with the topics at hand presented by the searcher. There is then a machine algorithm that tries to select the results that most adequately answer the particular question that is proposed. What this means is that the results are not just straightforward consequences of ranking factors. There is something additional that impacts which results present to the searcher.

What Does This Mean for Your Business?

This means that content is going to be key. The more diverse the content that you can provide concerning the products and services that you offer, the better results you are going to have. This is not to say that ranking factors are not important as the search engine still relies on these to properly crawl sites and present them to searchers. However, it also means that you have to really consider the content that you place on your website.

Are You Looking for the SEO Services Tampa Trusts?

If you are looking for the SEO services Tampa trusts, look no further than MyCity Social. We understand what it means to stay current with the trends that Google makes in order to keep ranking for whatever the algorithm may throw at you. You can get exactly what you need in order to make your business successful with our help. We helping many businesses in the past and we know what it takes to continue to follow what is happening with the Google algorithms. Regardless of whether it is more dependent on content or on ranking factors, we are prepared. If you would like to learn more about our services or you have questions about the Tampa SEO agency with experience, contact us today.

Contact Us

MyCity Social is a Tampa SEO agency with ample experience in the field. We know how often the Google algorithm can change. We understand what it takes to keep ranking for it and make sure that you have all of the factors to continue to build up your website organically. To learn more about our services and to see how we can help you, contact us today.