Localized SEO Experts Can Help You Now More Than Ever, Here’s How

SEO experts can serve your business and its online presence in a number of ways. As an expert in local SEO Orlando businesses trust. MyCity Social knows what it takes to make sure that your business has everything it needs in its online presence to succeess. Our SEO experts can talk you through the intricate process of optimizing your website and digital presence. If you are interested in learning more about the SEO services company Orlando businesses recommend, contact us at MyCity Social today.

What Does an SEO Expert Do?

An SEO expert knows the intricacies of SEO. They can be the ones to tell you that how SEO is not a series of tricks. The practical way to figure out what features on your website and what types of content need to draw in users. This methodology provides organic, well-intentioned improvements to your website rather than “hacks” or “tricks.”

They can also be the ones to inform you about how keyword ranking works in the overall composition of the SEO. While keyword ranking is important, there are dozens of other metrics. The key performance indicators that gauge the success of your campaign which is why having a healthy budget is so crucial. When you only opt for a low budget, you get amateur-style work and minimal strategic execution.

SEO experts also know that while there are many aspects of SEO that are learnable to the unacquainted. It is still a fast-paced and complex field. It requires a significant amount of active devotion to learning the different changes that occur all the time. That is why the SEO process is never quite the same even from client to client as different strategies will work for different businesses.

Another thing that your SEO expert can do is ease your mind about technical aspects of SEO such as Google penalties and link building. Many people think that Google penalties are something to be constantly worried about but this is actually not the case. Many times, as long as the practices you follow are not purposefully harmful. You will receive temporary ranking drops but nothing as severe as a penalty. Additionally, link building is not actually spamming as long as it execute properly in such a way that it is natural and adding informative value to the internet.

Are You Looking for Local SEO Orlando Businesses Trust?

If you are looking for the SEO services company Orlando businesses truly recommend, MyCity Social is here to serve you. We have expertise in SEO so that your company does not have to worry.

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MyCity Social is an agency for local SEO Orlando businesses truly trust. We have the experience in SEO to make sure that your business has the best possible advantage in your industry. To learn more about the best SEO services company Orlando has to offer, contact us at MyCity Social or visit our website today.

Reach Your Brand’s Target Demographic: Utilize Newsletter Marketing!

Newsletters are valuable tools in marketing. As an email marketing agency, we at MyCity Social in Miami know that newsletter can make a real difference in a business’s way of reaching their customers. If you are looking for a company with social media marketing Miami businesses trust, contact us at MyCity Social today.

Some Tips for Improving Your Newsletter

First impressions matter with newsletters. If your newsletter is not laid out properly or looks like it may have useless information. It is likely that your potential client or current client will unsubscribe as quickly as possible or even if they don’t. They will not take the time to read any subsequent emails that you may send. That is why it is so important to take the time to craft a solid newsletter.

  •       Know Your Audience: You may not always want to have one newsletter for every single person that deals with your business. For instance, a technology company may have several newsletters wherein one addresses those customers who do not have an intimate understanding of the technology while another newsletter addresses those who are savvier with the technology. The same can be done with any other industry as customizing your newsletter to different audiences allows you to build your business in various ways.


  •       Don’t Lengthen It: A lengthy newsletter is going to lose the attention of your reader. You want to make sure that you are covering topics in a succinct way so that your reader gets a taste of what you want to talk about. Try to find a balance in the number of topics you cover depending on your industry.


  •       Consider Your Layout: Your layout is also going to be dependent on your audience. You want to consider who will be reading this newsletter. For instance, if you are a lawyer, then you want to have a newsletter that will make your business look professional and organized with minimal pictures and clean elements. However, if you are a retailer or a restaurant that caters to a younger generation. You may want to consider using more pictures and an interesting font or color scheme.


  •       Don’t Forget Your Contact Info: Make sure that you include some form of a call-to-action somewhere in your newsletter. You do not have to make it obvious or obnoxious. But do make it easy for someone interested in learning more to find their way to your website, email, or phone number.

Are You Looking for an Email Marketing Agency?

If you are running a business, creating the perfect newsletter can be difficult on your own. That is what we at MyCity Social are here for. We can craft the right newsletter for you so that you can see a real difference in your client engagement. Trust the company with social media marketing Miami businesses recommend and contact us today.

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MyCity Social is more than just a company with social media marketing Miami businesses recommend. As an email marketing agency, we know firsthand the power of newsletters. To learn more about newsletters and how we can help you with yours, contact us today.

How Can I Avoid Google Penalties with Search Engine Marketing?

Any SEO services expert can tell you that if you do not perform search engine marketing properly. You can incur penalties from Google. MyCity Social, the search engine marketing expert in Tampa. You can help to ensure that you have your website optimized for Google and that you avoid any penalties which may come as a result of algorithm changes. If you are interested in learning more or you have questions about SEO in general, feel free to contact us and see how we can help your business and your website.

What are Google Penalties?

Google penalties are things that are done on your website if it violates the guidelines that Google holds. There are two types of violations that can result in a penalty. These are algorithm-based, which are automatic, and manual which are granted as a result of a direct and purposeful action. Google does not refer to these things as penalties but the result is the same. Your website will suffer as a result of the Google’s new classification.

There are ways for you to avoid these penalties that will save you the trouble of having to raise your ranking after your website penalize. These three rules are:

  •       Do Not Buy Links: Those links that add SEO value to your site should look as natural as possible. If you do have paid links. You make sure that they have a “nofollow” attribute placed on them and avoid link schemes entirely.
  •       Use Your Keywords Sparingly: If you stuff your content with exact repetitions of a particular key phrase, that can hurt your rankings. Keywords are still important but you have to make sure that your keywords are worked into your content in a natural way.
  •       Make Your Content Original: You cannot rank if your content is not unique. Having an interesting and original content is half the battle when it comes to making sure that you actually rank with your content.

There are several different penalties that can affect your website depending on what you do. For instance, the Google Panda Penalty penalizes you if you provide poor quality content. If the algorithm thinks that your website is low-quality, it will make it more difficult for your pages to rank. This is especially the case when your website has product pages with manufacturer descriptions and duplicate content.

Do You Need an SEO Services Expert?

The Panda Penalty is not the only one that exists. There are several others which require you to make sure that your site is always performing at its best. To get help with your website, contact MyCity Social, the SEO services expert. We can assist you with any number of search engine marketing problems.

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MyCity Social has convenient locations in Tampa, Orlando, Miami, and Fort Lauderdale. If you are having trouble getting your website to rank, make sure to contact us at MyCity Social to get the help that you need to avoid penalties from Google. Contact us today to learn more.

The Importance of Having a Custom LinkedIn URL

A business can benefit greatly from a custom LinkedIn URL. If you would like to get a custom LinkedIn URL for your business, contact us at MyCity Social in Fort Lauderdale, Orlando, Tampa, or Miami to learn more. We are a company offering social media management Orlando businesses trust and we can help you get the online presence you need to be at the top of your game. To learn more about our services and to see how we can help you with your LinkedIn profile, contact us at MyCity Social today to speak with a digital marketer.

Why Does Having a Custom LinkedIn URL Matter?


So much of what we do and the products we purchase relies on legitimacy. Trust is incredibly important in business because, ultimately, if your customers do not trust you. And, you do not instill a sense of authority in them. There is a good chance that they will not utilize your services or wish to purchase products from you.

Even something as simple and forgettable as a URL can change the perception that someone has of your business. This is especially true on a site like LinkedIn. LinkedIn is a hub for many business owners and employees. Presentation on this site shows how serious your business is to those who may be looking for businesses in your particular industry. Rather than lose credibility to another business because of a long and convoluted URL. Take the time to change your URL to your company’s custom URL and gain the credibility you deserve.

Unlike the simplicity of claiming your own personal URL, claiming a company URL is a slightly more time-consuming process. In order to claim your company’s URL, you must send LinkedIn a contact form explaining the nature of your request. Along with your company name and the email that you use as an administrator of the company’s LinkedIn page.

Once you have done this, you must wait the eight to ten days for the company to process the request and make the change. However, once this is completed, your company will have a custom LinkedIn URL which will legitimize them.

Where Do You Find the Social Media Management Orlando Businesses Trust?

We at MyCity Social understand the importance of a custom LinkedIn URL. We are a social media management company Orlando businesses recommend for a reason. We can create a comprehensive plan to care for all aspects of your social media presence, including your LinkedIn page. If you would like to learn more about our services, contact us at MyCity Social.

Contact Us

If you are looking for the social media management Orlando businesses trust, MyCity Social is here for you. We have worked with an ample amount of businesses in the past and we understand what it takes to be trustworthy as a business in any industry. Contact us at MyCity Social to learn more about how we can help you and your business today or visit our website.