What Should You Be Focusing on Besides Ranking Factors

SEO ranking is not always the most important thing for your bottom line and for the success of your business. There are a number of things that MyCity Social, an agency offering SEO Miami and Fort Lauderdale businesses trust, recommends to help your website and business do better. If you are interested in learning more about how we could help you, contact us at MyCity Social or visit our website.


The Actual Design of Your Website


This may seem like common sense to some, but it is critical that your website design be as good as your content or you are not going to be able to turn your visitors into customers. This is because most people that visit your website are going to judge the quality of your product by the quality of the site that they see. If what you present to them is not optimized or looks outdated, then you are going to have a hard time getting actual conversions.

If your website is difficult to follow or is simply not as modern as it should be, contact an expert to get it to where it needs to be. A website designer can transform all of your content and all of your research into something that will actually bring in customers by making your website appealing to an audience.


Researching Your Audience is Not Just Researching Your Keywords


Your audience is just as important as your keywords. If you fail to put yourself in your audience’s shoes, you are going to miss out on a clear picture what their mentality is. Because of this, you may end failing to sell your product or services. There are a few questions you can ask yourself to test that you are serving your audience as best as you can. One of these questions is, “what would I actually search if I didn’t know anything about my industry?” and the other is, “how would I change my search to be more specific to what I’m looking for?”


Quality Content Instead of SEO Ranking


Your content is not just filler for your website. You want to make sure that the content that you are offering is actually relevant and interesting. Only then will you be able to make visitors to your site want to buy your products or services. If the content that you offer is not giving you the conversions you’re looking for, then you need to work on rewriting it and making it more relevant to visitors. The quality of your content is ultimately going to matter more than simply having content. That is why working to make better content rather than working to make more is going to ultimately help your website more.


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As an agency offering SEO Miami and Fort Lauderdale businesses recommend, we know that there is more to getting a successful website than simply SEO ranking. That is why we work with businesses to get their sites optimized and turn visitors into real conversions. Contact MyCity Social, an agency offering SEO Miami and Fort Lauderdale businesses rave about, to learn more.

Preserving Your SEO Efforts After a Website Redesign

If you are thinking of updating your website design, MyCity Social can give you the resources that you have been looking for and make sure that all of your SEO efforts are preserved in the process. As an agency that offers SEO Tampa businesses trust, we understand that a website redesign is not always a straightforward process and there are things that can go wrong. We have the tools to make sure that your website redesign transitions smoothly. Contact us to learn more about how we could help you and your business.

Are You Updating Your Website Design?

When you begin to update your website design, you are putting yourself at risk of losing all the SEO efforts that you have made over time. This happens when people engage in a redesign without taking the necessary precautions. For instance, some people change over to HTTPS, change their domain, and completely revamp their website design all at once. This change can be disastrous for your SEO.

There are many issues that can crop up with your website redesign, but being aware of these at the outset will allow you to plan accordingly and be on alert for whatever may occur. Some of the issues that may come up are:

• New technical issues

• New content could be added

• Old content could be deleted

• Domain may change

• Internal link structure could change

• URLs may change

Tips for Preserving Your SEO Efforts

Thankfully, there are several things that you can do to assure that your SEO efforts will not be wasted. These things may take extra time in your redesign, but they will make certain that you do not lose critical information during the redesign.

• Keep Your Old Site Live: Keep your old site so that if you run into any issues with the new site, you have your old site for reference. Make sure that your old site cannot be crawled.

• Save Your Crawl Data: Save an old crawl of the site even if only on a temporary URL. You can even load up the old site crawl if you have to perform an analysis.

• Content: If you already have great content, then you probably do not want to adjust it to begin with. Keep from changing the content until after it has been indexed and is ranking normally.

• Technical Site Audit: A technical site audit tool can give you proactive information on technical issues. These types of tools can assist you in identifying and resolving any technical SEO issues that come up.

To get the perfect website redesign, MyCity Social can help you. We are a company that offers SEO Tampa businesses trust.

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If you are interested in learning more about how MyCity Social could help you, contact us today or visit our website. We can give you the assistance you need to make sure that your website redesign happens exactly as you planned. Contact us or visit our website to learn more about our services for your business.


5 Ways to Distribute Content

Creating valuable content for SEO is important for your online presence, but the way that you distribute this content is equally important. MyCity Social, an SEO company Miami businesses trust, has tips for you to effectively distribute your content and get more eyes on what you are publishing. Knowing how to distribute your content well can make the difference between a well viewed post and a post that gets lost in sea of other blog posts. Contact MyCity Social to learn more about content distribution and how it can help you rank better.


1) Make an eBook


An eBook is a great way to get your content compiled in one location as a helpful resource for potential visitors. With the quality and number of eBook software available today, you are sure to find something with which you could make an eBook for your blog posts. Make sure to have a landing page for your eBook and to optimize it for all the keywords that your book pertains to.


2) Utilize Video Content for SEO


Taking your blog posts and turning them into videos can give your business a competitive edge and gives you positive feedback from Google. There are a number of tools that exist to convert your written content into visual content. Because Google includes videos as part of their search results, you are certain to be competing with fewer spots for the video content and you can get more eyes on your content.


3) Create Infographics


Infographics are a great way to promote your content in a visually-appealing away. You can create long-form blog posts with infographics. This can make your posts more shareable and more appealing. Additionally, because you are creating an image, you also have the opportunity to rank for your image if you optimize it properly.


4) Use Content-Sharing Sites


Content-sharing sites like Reddit can help you promote your content and it also shows search engines that you are active online. Make sure to choose locations for your content where it is relevant so that you reach the largest, most interested audience.


5) Don’t Forget Email


Email is always important despite what many people may say. Make sure that you are gathering emails to create a distribution list for your business. Use this distribution list to share your content when it is published. If the list is small, you can reach out to other businesses or services in your industry or in related industries to see if they would be willing to mention your content in their newsletters. This can make a serious difference in the traffic that you get on your posts.


Are You Searching for an SEO Company Miami Businesses Recommend? Contact Us!


If you would like to learn how you can distribute your content for SEO more effectively, contact MyCity Social, an SEO company Miami businesses rave about. With their four convenient locations in Miami, Tampa, Orlando, and Fort Lauderdale, you can trust them to understand the market that your business exists in more intimately and provide you with quality service.

Why is SEO the Best Online Marketing Strategy?

SEO, or search engine optimization, is crucial to your business’s digital marketing strategy, but why? As a Tampa SEO company, MyCity Social wants its clients to understand the difference SEO can make in their online marketing strategy. With their abundant experience in SEO, MyCity Social can help you optimize your website and get the results you want from your SEO investment. Contact MyCity Social for more information about their services and see how they could help you and your business.


Why is SEO Important?


SEO is what defines your business’s online presence. A business that has an effective SEO strategy is more likely to have more customers and be better recognized in their area. This is because SEO helps them increase their ranking on Google and it gives them more leads on their site.

Think about it this way: if you want more people to buy from you or use your services, more people have to know that your business exists. In order to do this, you can try traditional marketing strategies but you can only reach so far before you hit a limit. With the internet, you can target an even larger audience. However, this audience is only going to know about you if you come up on their searches. If you don’t, you are nonexistent.

That is where SEO steps in. By figuring out the different strategies you need to rank, you can get your business’s name in front of more interested customers.


Incorporating SEO into Your Digital Marketing Strategy


SEO can be integrated into your digital marketing strategy in many ways. The first step is always to investigate what changes have been made to SEO in order to determine what the rules that you must follow are to get your website to rank. SEO changes frequently and not keeping up with the trends can result in penalization from Google and losing customers.

The next step is to either tackle those changes yourself or get help from a professional who has experience in the area. This can be in the form of an SEO specialist from a digital marketing agency. They can tell you how to incorporate SEO into your digital marketing strategy and get the best ROI.

If you are interested in learning more about SEO and how it can help your business’s digital marketing strategy, contact MyCity Social, a Tampa SEO company with plenty of experience in digital marketing. They can help you build a plan of action for your business and improve your online strategy to the best it can be with SEO.


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SEO can make a difference in your digital marketing strategy. It can get your more leads and ultimately more customers and expands the scope that your business reaches. If you are interested in investing in SEO and enhancing your business’s online presence, contact MyCity Social in Tampa. They are a Tampa SEO company that has the tools and resources to help you and get your business to where you want it to be.

Why Are Landing Pages Important?

Great landing pages can make the difference between a sale and a lost customer, but why are landing pages so critical to your business’s digital marketing strategy? MyCity Social in Orlando knows how important landing pages can be to your business and they are available to help you create the perfect landing pages for your business. As the digital marketing agency Orlando businesses recommend, they have the tools necessary to p your business succeed. Contact them to find out about digital marketing services.


Giving Your Customers a Place to Go


Landing pages are what they sound like. They are the place in which users “land” to view a particular service or product. Typically, they are directed to this page from a search engine or from an ad. If there is no landing page for the service or product, but you still offer it, your potential leads may be directed to your homepage and forced to search around for the thing they want instead of having it at their fingertips. Alternatively—and worse for you—they might not even be directed to your site at all. If they do make it to your site, they may be turned off by the fact that the thing they are searching for is not immediately available and may give up trying to search for it altogether.

Landing pages ensure that your customers know where the exact service or product that they are searching for is located on your website. It gives them a direct location to turn to without having to search around your website and makes it more likely for them to turn into actual customers.


Turns Your Leads into Customers


One important use for landing pages is as a place to direct users from an ad. When you run an ad campaign, you should always have a landing page for the product or service offered in the ad. If you are a lawyer, for instance, and you have an ad running for your immigration law services, but your link leads to your homepage where you are advertised as a divorce and family lawyer who also does immigration law, you are likely to lose customers. This is because you have confused your users about what your services are and you have given them unclear results. You did not deliver on your promise to offer immigration law services and your users have left unsatisfied.


How to Create Great Landing Pages


Crafting a beautiful and eye-catching landing page is an art that someone who has had ample experience in the world of digital marketing can excel at. If you want to create some landing pages for your website but you are unsure where to begin, contact MyCity Social, a digital marketing agency Orlando businesses trust. They have the tools and expertise to craft the great landing pages you have been searching for.


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As a digital marketing agency Orlando businesses frequently use, MyCity Social values explaining to its customers why landing pages are so important for their digital marketing strategy. Contact them to learn more about their services and visit their website for more information about landing pages.

Why Your Website Needs a Digital Marketing Professional

Hiring a digital marketing professional, like those at MyCity Social in Tampa, can make a difference in how successful your business is online. They can utilize data and experience to optimize your marketing campaigns and your website in way that makes sense and attracts customers. There are a number of reasons why having a dedicated digital marketing professional would be better for your business than trying to do it all yourself. MyCity Social is the digital marketing agency with web design Tampa businesses use. Visit the MyCity Social website or contact them to learn more about their services.

Digital Marketing is Complicated


As a business owner, you may want to take care of your business’s digital marketing on your own. You may research SEO and digital marketing and find out everything you can to understand how all of those things work. However, these things change over time. While a strategy that may have worked for you today may have given you conversions, tomorrow things could change. Rather than spending another huge chunk of time trying to learn how to adapt to these changes, you could entrust someone else to handle the changes.


You Are Busy with Your Business


Being a business owner means that you are always doing something. You either have to handle your clients or you have to deal with your staff or you have to fix something that went wrong. The more time you spend worrying over your digital marketing and website, the less time you can spend on your actual business. That is why it is important for you to hand the task over to someone else whose purpose is to deal with all of those other worries.

Your Website is Critical to Your Business


The way that your website is laid out and how efficiently it runs makes a difference in how your customers perceive your business. The better your website is in predicting their needs and wants, and the friendlier it is to a variety of users (mobile, desktop, etc.), the more conversions you will get. You could try to do all of these things yourself, but chances are good that a professional could get the job done and give you options you never thought to have.

Digital Marketing and Web Design Tampa Businesses Trust


Setting up marketing campaigns and designing your website is a time-consuming and complicated task. That is what MyCity Social is there for. They are a digital marketing agency that offers web design Tampa businesses trust. If you are looking for something to help lighten the load of your internet marketing or you would like to redesign your website to optimize for your users, contact MyCity Social.


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As an agency that offers the web design Tampa businesses recommend, MyCity Social knows how to make your website and digital marketing campaign the best they can be. Call them or visit their website to learn more about their different digital marketing and SEO services.