Twitter Expanded Its Character Count. Now What?

Twitter has recently expanded their character count from 140 characters to 280 characters. This change has major impacts on how marketers will utilize Twitter. If you are uncertain how to use the new character count, contact MyCity Social in Miami. They are a business offering social media marketing Miami residents recommend and they can help you get the right Twitter marketing strategy. Their expertise and experience make them number one in sorting through social media changes so they are equipped to handle these Twitter changes. If you would like to learn more about their services, contact them today.

 

Make a better Twitter marketing strategy

Twitter marketing is always going to be necessarily different than any other type of marketing. You have a smaller space to work with which means you have to get out your thoughts more concisely. Twitter marketing is all about how well you can communicate your product or service as well as your contact information within a short message.

Being able to utilize twice the number of characters than before will allow marketers to produce better copy for their advertising and marketing campaigns. Not only does it allow you to fully flesh out your thoughts but it also gives you the benefit of not having to make the decision between shortening your words or sentences in order to fit into one tweet and breaking up your message to multiple tweets.

There is also speculation that the increase in size will draw in more users. People who had once felt limited by the number of characters will now feel like there is adequate room for them to express themselves. This new flock of people means that there will be a whole new audience for your tweets. People you had previously been unable to target will now more readily access your marketing.

 

Get help

If you are planning out your Twitter marketing strategy and you need help optimizing it, contact MyCity Social in Miami. They are a company offering social media marketing Miami residents trust. With their help, you can really utilize the new character count on Twitter to succeed with your online marketing strategy.

Sorting through your social media marketing can be a time-consuming task for an already busy business. It requires constant maintenance in order to stay fresh and to keep up with the changing trends of the internet. Rather than spending much needed time on digital marketing, let a business who is dedicated to that task do it for you instead. They can do all the difficult work of getting your business’s online presence optimized and allow you to run your business.

 

Contact Us

Adapting to social media changes can often be confusing and difficult for businesses who already have so much on their plate. For this reason, MyCity Social is ready to serve you. They are a business that offers social media marketing Miami trusts and they can assist you in utilizing the new Twitter changes for your Twitter marketing strategy.

What to Do If There is Too Much SEO Competition

Your SEO strategy is critical to your success in gathering potential customers online. However, what happens when you have a lot of competition? How do you come out ahead when there are dozens of others doing the same thing? There are a couple of tips you can take into consideration to better your SEO strategy, but if you have any doubts or you would like additional assistance, contact MyCity Social. They are a business offering SEO Tampa trusts.

 

Specify your SEO strategy

The best thing that you can do for your business is focusing your target. If you are in the business of selling furniture, chances are good that you have a lot of competition regardless of your location. However, if you are in the business of making handcrafted reclaimed wood furniture, your competition is much smaller. Though you may be afraid that you will have fewer people visiting your site if you target your audience like this, the reality is that you’ll have more visitors to your site if you specialize.

The other thing you must do in order to get the advantage is to get local. Even if your business has multiple physical locations, you must make sure that you are targeting your audience in all of those locations. This is because it will be far easier for you to rank locally than nationally. By targeting yourself for a physical location, you make sure that you can get on the “local pack,” what Google calls the top three results for a local search. The local pack comes up first in a local search and therefore receive more business.

 

Check your competition

Your competition is going to be your best indicator of what you can do. Whatever it is that they are doing is probably what is helping them rank, invest in a tool that allows you to see their links and content. Then match that as best as you can. Being able to provide similar content is going to allow you to get the leg up that you want and will give you a starting point for you to go further.

The next logical step, of course, is to offer something better. This means having more relevant content, building better links, and appreciating your followers more. Ultimately, this may be costlier. However, this will give you the advantage with your competition and make you more appealing to potential customers. This step is obviously going to require the most work on your part both creatively and financially; thankfully, you don’t have to do it alone. With the help an SEO Tampa company, you will be able to tackle the difficult market of SEO and come out on top. MyCity Social is a business offering SEO Tampa residents recommend.

 

Contact Us

Following through with all of these strategies can seem difficult. For those who still want assistance with their SEO strategy, contact MyCity Social in Tampa. As an agency that offers SEO Tampa trusts, they understand the importance of having a successful strategy and they can help you reach the point you want for your business.

A Customized SEO Marketing Plan Is The Way To Go

The best SEO strategy is not one that is generalized and has no solid focus. In order to be successful with your SEO strategy, you have to make sure that you are zeroing in on problems and showing your customers how you solve them. If you need help with this or you unsure where to start, contact MyCity Social in Orlando. They are a digital marketing agency who understand how to succeed with an SEO strategy.

 

Helps you avoid common mistakes

A mistake that businesses can often make is that they do not create content that is actually useful and relevant. The best thing you can do for your website is giving each page purpose. If there are pages on your website that don’t serve a purpose and help your customers solve a problem, then your website may be marked as poor quality.

That is why it is important for you to make sure that each of your pages solves a problem for your customers and has a definitive purpose. When you customize your SEO strategy, you look over all the different problems that your business can solve for your customers so that you can anticipate what your potential customers will be searching for.

Lets you adjust to Google’s algorithm

Anticipating a user’s needs also allows you to be prepared for Google’s algorithms. For instance, a user may be searching for a restaurant near them but they may be searching on their phone. If the restaurant’s website is not mobile friendly, that may be enough to stop them from considering that restaurant in their search. On the other hand, the restaurant’s website may be mobile friendly but their links may be broken or they may not have a convenient way to contact the restaurant readily visible.

All of these are deterrents for potential customers. The more of these you anticipate ahead of time, the better you can adapt to Google’s algorithm and the better your SEO strategy and the more return on your digital marketing efforts.

Enables you to define your competition for the best SEO strategy

By knowing what your problems are that you are trying to solve, you can see which of the people in your same industry are also providing those solutions and are your competition. For instance, again, if your restaurant has a mobile page but another restaurant serving the same cuisine has a mobile page that allows users to make a reservation with the press of a button, you know that they are your competition and you need to provide a solution that is equal to or better than theirs. When you begin to craft the best SEO strategy, make sure to take a look at people in your industry to get a better idea of what your competition is doing.

 

Contact Us

If you are looking for assistance in creating the best SEO strategy, contact MyCity Social. They are a digital marketing agency with three convenient locations throughout Florida in Tampa, Orlando, and Miami.

4 Ways to Build Your Brand Online to Pave the Way for SEO

SEO is critical for your business and its success online. By implementing some digital branding strategies, you can create the base you need to introduce SEO and optimize your business’s online presence. These strategies are simple but they may be difficult to execute on your own, especially if your primary focus is running your business. For this, MyCity Social is available. They are an SEO company Miami trusts to introduce a dynamic digital strategy to their local businesses. If you have any questions or would like to learn more about their services, contact MyCity Social today.

Digital branding strategies

 

  • Improve your product: It doesn’t matter how much you like your site if your customers don’t like it. You should always test your site to make sure that it is both easy to use and that it loads well. If your site cannot hold up against your competitors or if your customers prefer using their site to yours, that could affect your sale and business overall. Integrate testing into any development that you do on your online content to ensure that you are taking care of these concerns before they affect your traffic.
  • Give your customers resources: If you can provide your customers with a unique resource that they can only access from your site, you are driving traffic to you. For instance, you could make a calculator that solves a problem or an interview with an industry expert. Even something as simple as a tutorial could be helpful. The important aspect of this is that your content needs to be unique so as to be difficult to replicate.
  • Encourage repeat visitors: Implement strategies to get your customers to come back. The only way that you can build a real online presence is if you have customers continually go back to your content. You can do this by giving your customers incentives to return to your content.
  • Stay innovative: Your content should never be half-hearted and boring. While most people assume that having content is enough, your content should be engaging and interesting. The more you entertain people or challenge their perceptions, the more value you are adding to your content.

How to find help

 

If the prospect of tackling digital branding is intimidating or outside of your scope of understanding, contact an SEO company Miami trusts. MyCity Social in Miami has the expertise to help you build your brand online. Digital branding means constantly staying on top of your digital content which may not be an option for busy business owners. With an SEO company Miami raves about, you can get the help you need to optimize your website and get the best content possible.

 

Contact Us

 

Don’t wait until it’s too late to begin working on your digital branding. Building your brand online can have lasting impacts on your business’s success. Contact MyCity Social to learn how what strategies will work best for you and how to implement those changes.

8 Ways Your Blog Can Improve Your SEO

If you a business owner with an online presence, chances are good that you have a blog. However, there are a number of business owners who are not capitalizing on their blog to its fullest potential. Blogging for SEO results is a valid strategy for business owners to use to improve their ranking. If you would like to learn more about this, contact MyCity Social, a Tampa SEO company, for more information.

1) Have a distinct & relevant blog title

Simply titling your blog “Blog” makes you miss out on the opportunity to use the title to draw in more visitors. Make your blog title relevant and appealing and people will be more compelled to read it. This is especially true if the title is what they see as a result in their search.

2) Always keep your audience in mind when blogging for SEO

Rather than being general when writing your blogs in order to cater to every member of your audience, it is far more effective to compartmentalize and target a smaller portion of your audience at a time. For instance, if you are a mortgage broker, your audience is home buyers. However, for a particular blog, you could write with first time home buyers in mind rather than all home buyers and it would give you better results.

3) Shorten the URLs

Some blog titles can get lengthy. If your URL is simply the blog title and the blog title is already long, you are going to have quite a lengthy URL that is going to be difficult to read. Keep it short and relevant, remembering to leave out conjunctions.

4) Optimize already published content

Going into older content and ensuring that it is optimized is just as important as optimizing current content. For instance, you could add in links to other relevant content on the site or optimize the images or add in new ones if there aren’t any present.

5) Identify and target content gaps

If there is an SEO phrase that you are struggling to rank for and your website lacks content relating to that phrase, that would be a great topic for a blog. This way you can fill in that gap and make sure that you begin to rank for that phrase.

6) Add optimized videos and pictures

You should always include images in your blog posts. Make sure that you use descriptive alt tags to optimize them. Pictures and videos not only engage your reader but they also provide you additional opportunities to get traffic to your post.

7) Don’t forget your data markup

Data markup clarifies the content on your page and classifies it which may change the way that search engine result pages interpret the content. This means that your data markup can help you control the way that your content is interpreted in search.

8) Utilize social media

Sharing your blog posts increases traffic to your content. Social signals are included in the algorithm for search results and improves your overall SEO if you can get traffic to your posts through social media sharing.

Contact Us

A Tampa SEO company can help you learn how to utilize blogging for SEO effectively. Contact MyCity Social, a leading Tampa SEO company, for information on how you can optimize your business’s blog.

A SWOT Analysis Can Help Your Business’s SEO

A SWOT analysis make a serious difference in the way that businesses tackle their SEO strategy, but most people are left asking “What is SWOT analysis?” Thankfully, Orlando SEO company MyCity Social is there to help you. They can walk through a SWOT analysis with you and get your business’s SEO to where you want it to be.

What is SWOT analysis?

A SWOT analysis looks at four key areas: strengths, weaknesses, opportunities, and threats. You can visualize them by imagining or drawing a four-quadrant grid. In one column you have things that are helpful to achieving your objective as a company with your SEO and in the other column you have things that are harmful to that end. In the first row, you have things that are internal in origin—that is, things that you do as an organization—and in the second row, you have things that are external in origin—which are things in your environment that affect your cause. Your strengths lie in the upper left-hand corner of your quadrant where things are helpful and internal. Your weaknesses are in the upper right where harmful and internal lie. Opportunities are external and helpful in the lower left-hand corner, and threats are external and harmful in the lower right.

Strengths

These are things that your company is doing well. For instance, if you have years of expertise in your industry, that is a strength. Additionally, if you have a blog and you are publishing relevant, unique, and high-quality content, that is a strength in your favor. Think of the things that your company does well and place that in the strengths quadrant of the SWOT chart.

Weaknesses

Your weaknesses are the things that your company needs to work on. For instance, if your company is not ranking on the first page of results because you are not optimizing your blog then that would be a weakness. Additionally, simple things like not having a way to track your conversions can be considered a weakness.

Opportunities

Your opportunities are the things that you could do that would change your circumstances for the better. For instance, if you have a blog you could continue to publish the same quality content. If you need to improve your ranking, you could optimize your website and install a tracking for your conversions and a plugin for your SEO.

Threats

Threats are going to be the things that you cannot control that you must battle against. This would be if, for instance, you had a growing number of competitors who were doing better in organic results than your business. Take note of all the different things that could be considered threats to your business’s success and place them in the lower right quadrant.

Action plan

With this information in place, you can decide how to proceed. Sometimes the hardest part for businesses to succeed with SEO is knowing where to turn and focus their efforts. With a SWOT analysis, you can better determine where your business is lacking and how to fix it. Should you decide you need an Orlando SEO company, MyCity Social is available to help you optimize your business’s online presence.

Contact Us

If you still have questions remaining and would like to ask “What is SWOT analysis?” to an expert directly, contact MyCity Social, an Orlando SEO company, for more information.

How to Enhance Your Google My Business Listing For Restaurants

Google My Business is important for any business looking to expand their customer base. However, for restaurant marketing in particular, Google My Business listings are typically the first place their customers will reference to determine if they are worth the additional time investment. Since people who are searching for restaurants usually want to make a decision quickly, it is important to have the resource ready for them to reference. For more information on this, contact MyCity Social, a business in Miami offering social media marketing.

Google My Business has a variety of tools that allow you to display your business to potential customers. It allows smaller restaurants to display their menus, it allows you to upload pictures to show off your food to potential visitors, it allows you to create Google Posts to promote events or new menu items you may have, and it gives your customers a quick overview of your business with reviews, hours, and location information. It is also typically where your customers will find your contact information in the event that they want to place an order or a reservation. Because it is such a hub of information—and customers expect it to be—it is critical for restaurants to have their Google My Business listing optimized for customers to reference all their information in one place.

Restaurant marketing through Google My Business

One of the easiest things you can do to make sure that your listing is optimized is making sure that you have accurate, specific listing categories for your restaurant. The more precise you are in selecting a category, the better results you will have because broader categories will likely place you in broader competition with other restaurants.

Another successful tactic for helping you optimize your listing is to promote and respond to reviews. Reviews vet your business in the eyes of people searching. People are more likely to be drawn to a business with plenty of reviews than one with no reviews. Even if you receive negative reviews, this can be an opportunity to demonstrate your commitment to customer service by responding to the negative comments and addressing their concerns. This way you can hopefully get that customer back and show others reading their review that you are receptive to criticism.

However, don’t neglect the visual aspect of your Google My Business listing. Customers often shop with their eyes and the visual appeal of both your food and the interior of your restaurant is going to have an impact on how they perceive your business. For restaurant marketing especially, it is important to have references for customers to look at online before they visit your location. Make sure that you add pictures to your listing to show off your products and space.

Contact Us

If you would like more information on how to optimize your Google My Business listing for your restaurant and how to take advantage of other forms of social media marketing, contact MyCity Social in Miami, Tampa, or Orlando. They are a business offering social media marketing and they can help you take control of your Google My Business listing to bring in more customers.

Problems That May Arise With PPC With a Website Redesign

When you decide to change your website design to update it and make it more usable, you are benefitting your business. However, minor issues can come up as a result of the redesign. Your PPC can take a real hit if you do not keep an eye on the coding of your website, but you do not have to do this alone. Contact MyCity Social, a business offering SEO Tampa trusts, for more information about website redesign.

Website design problems

When you redesign your website, you are taking a step forward for your business and this can be a very positive thing. However, there are issues that can arise when you redesign your website and it is important to be aware of these before you attempt a redesign so that when you go into it you are aware of what you need to look for. These issues can often be small and easy to overlook but they can make a serious impact in the way that customers view your site and business.

One of these issues is the display of your business’s phone number. If you have your business’s phone number on every page for customers to reach you easily, you may find that after a website redesign it is missing. This is significant because customers won’t always be entering your site on its landing page. This means that they won’t always have immediate access to your contact information.

Another minor issue of this kind is a problem with trust signals. Things like testimonials, certification badges, and affiliations can be lost from certain pages in website redesigns and, as a result, your customers will not always see these badges when they visit certain pages of your site. This means that some of your customers who reach your site through other pages that aren’t your landing page may not see the trust signal you want them to and may not end up trusting your business.

Why it matters

Your website design is not just a visual representation of your business for your customers. It is also a way for customers to gather information about the services and products you offer in a way that is user friendly. If your website is missing things from its coding that are critical not only for the aesthetics but for the accessibility of your business, this can result in a loss of business and customers. To learn more about this in Tampa and how you can keep your website design from causing detriment to your PPC program, contact MyCity Social, a business offering SEO Tampa trusts.

Contact Us

If you are looking to learn more about what problems can result when you perform a website redesign, contact MyCity Social in Tampa, Miami, or Orlando. They have the tools and expertise to talk you through making sure your PPC is not affected as a result of a redesign and they are the SEO Tampa business you need to go through with your website redesign smoothly.

How to Minimize Traffic Loss from a Site Migration

To migrate WordPress site or a site from another platform means a lot of work and can mean traffic loss. It is because of this that you have to be certain that you need a migration before you move forward with one so that you can be certain not to have any negative outcomes. For more information on site migrations and how you can perform one without losing traffic, contact MyCity Social, an Orlando SEO company.

What happens when you migrate WordPress site

Choosing to migrate a site on WordPress or any other hosting platform can be a huge move. It can give you the opportunity to rebrand yourself and your business or, in certain cases, you can switch over to HTTPS. However, there are some things to keep in mind if you are considering migrating. After all, it is not necessary and it does not always benefit you.

When you migrate your site, it will take Google some time to process the change and update its index. This can result in traffic loss and can have a significant impact on the number of potential customers that view your site.

Migrating also doesn’t really have any impact on your SEO. Unless you are making the switch over to HTTPS, the process of migrating your site can actually be more harmful than helpful if not done properly.

How to minimize traffic loss

In order to minimize the loss of traffic, you must first make sure that the migration is absolutely necessary. If you are making the switch because you need to change to HTTPS or because you are rebranding completely, then a migration is necessary.

If this is the case then there are a few steps you can take to make sure that your migration does not affect your traffic completely. One easy thing to do is to perform the migration when your site is already expecting slow business. While the ideal is to not have traffic affected at all, if it is affected, select a time that already has lower number of visitors on your site.

You can also crawl your site before a migration to see all of your URLs and save them for later. Also, be sure to keep a spreadsheet of all these URLs and all the new URLs that those old ones match up with so that you can assure yourself that you are not missing any pages.

When you are certain you’ve completed the migration, make sure that you test out the site before you make it live so that you are positive that everything was transferred properly.

Contact Us

A migration is a significant undertaking that can result in traffic loss but it does not have to if you take the right precautions. To learn more about how to properly perform site migration and migrate WordPress site and sites on other platforms, contact MyCity Social. They are an Orlando SEO company with locations in Orlando, Tampa, and Miami ready to help your business with its website questions and digital marketing.

How do Reviews Affect Your Visibility?

Nothing is more important for a business’s online presence than a Google business review. One good review could be enough to get a business to rise higher in ranking, but one bad review can be enough to sink a business. Reviews can impact businesses in a variety of ways and it is important to understand the significance of reviews so that you can prepare your business to deal with reviews. An internet marketing company can assist you with reviews. If you are in the Miami area, contact MyCity Social for more information on reviews and how they can help you and your business.

How a Google business review impacts your business

 

Reviews are unbiased user generated content. This means that they are critical in helping businesses rank higher in search results. Reviews are used in helping Google’s algorithm deem which businesses are worthy of ranking higher and they help them confirm the location so that they can improve the accuracy of the Google listing. What this means is that a huge part of how your business appears to consumers depends on the reviews that you receive. In fact, consumers often say that they trust reviews that they read online as much as in-person testimonials.

Google draws its information from a variety of sources. Part of it is from third party sources like Facebook and Yelp and then part of it is taken from the actual business owner themselves by way of the Google My Business information provided. However, reviews have the power to override the information provided from these other sources. For instance, if a trusted reviewer says that your business is closed on a particular day, then Google may update your business information to reflect this. In other words, reviews work like a system of checks for the businesses they review.

How to optimize your business’s visibility

 

This may lead some businesses to believe that they have to go the extra mile to create fake positive reviews or to try to control bad reviews but those methods can be damaging. Not only is it technically illegal, but Google can punish those who use fake positive reviews to rise through the rankings. Additionally, trying to incentivize for a Google business review is also punishable.

However, there are ways to work with an unsatisfied customer to possibly get a bad review removed. Of course, there are also ways to encourage your customers to leave you a review that don’t require any incentives.

Ultimately when it comes to internet marketing, it comes down to establishing your reputation online so that your customers feel naturally inclined to leave you reviews and building that base so that you may receive more reviews.

 

Contact Us

 

Reviews are important for your business’s online presence and visibility, but you don’t have to handle them alone. For more information on how your business can optimize for reviews, contact MyCity Social. They have locations in Tampa, Orlando, and Miami and they can provide you with information about their services and how they can assist you with Google business reviews. Trust our internet marketing to help your business!