8 Website Terms You NEED To Know (Learn The Lingo!)

If you own a business, you need to know about marketing. Marketing used to be online and offline but now it’s mostly digital. Digital marketing, itself, is very broad, and many departments and specialized roles fit under the umbrella. Whether you like the way marketing is done these days or not, you have to know about digital marketing if you want to run a successful business. At MyCity Social, we focus on all aspects of digital marketing including SEO, website design, and much, much more. A Tampa SEO company businesses rely on urges you to learn website terms.

8 Website Terms To Know

There are tons of website terms besides these 8 that are useful to know but these are some of the basics:

  • Header- The rectangular shape that runs across the top of the web design of the screen. It appears on every website you visit. The header promotes your company, making it recognizable right away to consumers. This is one of the most valuable aspects of a website.

 

  • Footer- Similar to a footer on a Word document and contains information that is listed at the bottom of the website. It is also like its own part of the web page, separated from the header and is coded in HTML and CSS.

 

  • Left Sidebar- Gains the most attention and the content in this sidebar will be seen before the main website content. These sidebars are used for navigation and basic user functionality and include details such as titles that will lead directly to other pages of the website.

 

  • Right Sidebar- A standard for secondary content. For a smaller screen, this sidebar may be cut off because there may not be enough room for both. Since the main content is most important, the right sidebar is usually cut.

 

  • Module- A pre-programmed software inserted into your website and composed of templates for building your website. This is something you should know about but not necessarily know how to do. Our Tampa SEO company can build your website for you.  

 

  • Domain- The registered URL you purchase through companies such as GoDaddy or HostGator. You want an appealing domain name that makes sense for your company.

 

  • Content- Content on a website is everything! When it comes to website terms, you need to know this one. Content is the information that is written on your website. Your “about us” page, “blogs” page, “contact us” page, services pages, etc. is all content.

 

  • Blocks- Blocking can also be referred to as denying access to a web page. This usually happens if you are on a web page filled with viruses or anything that can harm your computer.

 

Why Learn These Terms?

You need to learn these terms if you are going to run a business. You should know what information is being put out there and what it means. If a consumer calls you and asks questions about your website, it will be helpful to know the basics.  

Contact Us

When you are looking to learn more website terms, talk to our Tampa SEO company. We can further explain these website terms and much more. Contact MyCity Social today for all of your digital marketing needs. Call us at 866-955-3287 or visit our website at mysocailease.com.

What Are Breadcrumbs? (We Aren’t Talking About Sandwiches)

When you hear the word “breadcrumbs”, you probably think of sandwiches or fairytales. But when it comes to digital marketing, breadcrumbs aren’t what falls off your sandwich or help you out of a forest. Breadcrumbs actually refer to marketing. There are so many different terms to describe digital marketing and with all of these terms comes different techniques and research. It can become overwhelming to do all of the digital marketing for your business by yourself, especially if you are not well versed in all aspects of internet marketing. Thankfully, while you are busy running your business, MyCity Social will take care of all of your digital marketing. An Orlando SEO expert discusses what breadcrumbs are and why they are important.

What Are Breadcrumbs?

Breadcrumb marketing can be compared to one of your favorite childhood stories. Remember when Hansel and Gretel dropped pebbles to mark the path back to their house? Breadcrumb marketing is the same thing except you are dropping breadcrumbs for your consumers to find your business. This applies to all types of business. If you own a business, you have to market yourself or no one will be able to find you. By marketing online, you make it easy for consumers to find and reach you and your products and/or services (which is exactly what you want). Even social media lends a hand to breadcrumb marketing. But you need to help your customers find that first breadcrumb (advertising). After they find the first breadcrumb you want to entice them to look for the next one. Your job is not done just because customers see your name on their computer screen. You are in charge of making sure they are calling or visiting your business.

Why Breadcrumbs Matter

Breadcrumbs are so important for the success and survival of your business so make sure you are doing your research and leaving them for consumers. An Orlando SEO expert wants you to keep in mind that people need convenience. If they can’t find your online presence, they will probably never find you in person. Technology is only growing and improving so if you own a business, you need to grow and evolve with it if you want to be successful. It can take a little while to learn how to market yourself successfully but if you do everything correctly and research your market, you should have no issues when you leave breadcrumbs.

 

Contact Us

When you need help with your digital marketing, contact us and we will review any questions you have and answer them to the best of our ability. We are here to help your business become and stay successful, so let our Orlando SEO expert help your consumers find your breadcrumbs. Call us at 866-955-3287 or visit our website mysocailease.com. Come check us out and let us take the stress of marketing off your hands. After all, you’re running a business, leave the marketing to us.

How To Create A Successful UX (User Experience Design)

When it comes to digital marketing, things are always changing and you have to be able to keep up. Online marketing is vital to the survival of any business in 2017 because everyone is connected online. Through their phones, their computers, and now even their watches! There are so many terms in digital marketing and if you are not a guru, you may not understand or even know all of them. As a business owner, even if you hire an amazing digital marketing company such as MyCity Social, you should have at least a general idea of internet marketing. An SEO company Miami companies trust offers user experience design people love.

What Is UX?

UX is short for User Experience. There are so many different techniques that a UX designer uses to build websites that enhance that experience. The good news about UX is that anyone can learn the different tools they need to create a successful user experience design. Some techniques involved in UX include:

  • WireFrames- A wireframe is a rough layout of an application or website and is one of the most popular techniques used. It is created by designers as a series of static images using tools like Axure RP. This makes it easy to evolve your wireframe into an interactive prototype with no written code.

 

  • User Testing- User testing is exactly what it sounds like. This is when users sit down and use your app or website, give you feedback on the design, and relay how easy or hard it is to use. The number of participants you have and how many iterations of testing you run are all based on budget. An SEO company Miami local businesses rely on can assure you that by creating user testing and sitting in the room with a user while they are first experiencing your work will make a huge impact.

 

  • Personas- A persona is a fake identity that reflects one certain user groups. You need to do lots of research in order for a persona to be a successful marketing tool. The goal is to have your personas reflect the patterns of your users. Unfortunately, there are no shortcuts, you will have to do the research.

 

  • Scenarios and Storyboards- A scenario will provide useful information to your users, including how the website or app benefits them. A storyboard may be more appropriate because it will go more in-depth about why users should use your website or app.

How To Create A Good User Experience Design

Creating a good UX is not impossible. Anyone can do it but you have to be willing to put in the work and research time in order to accomplish your goal. You should take advantage of all the tools at your disposal and if people are willing to test your app or site, make sure you let them!

Contact Us

When you are looking to learn user experience design, contact MyCity Social today at 866-955-3287 or visit our website mysocailease.com.

What is Social Proof (6 Types of Social Proof)

There are so many platforms that you need to know about as a business owner. Most of the platforms you will need to be able to recognize are online. Some of them include Facebook, Google Ads, Instagram, and Snapchat. These are not all of the online platforms out there and so you should become familiar with as many as possible. Although there are a few you will really want to focus on like the most popular ones, you should still have a general understanding of all online trends. At MyCity Social, we can help you market your company and handle your social media accounts. Social proof is what influences your decisions including huge decisions such as where you want to live, down to what you want to eat for lunch. Our digital marketing company Tampa businesses rely on offers advice on social trends and what influences your choices.

What Is Social Proof?

Whether you recognize it or not, the things around you are what influence you to make decisions. Social proof exists because we are grouped together in society. People have a strong influence when it comes to deciding to do or not do certain things. For example, you may find yourself doing something you don’t want to do because of peer pressure. The people around us influence our behaviors. Even if you are independent and live alone, you are still being conditioned by the people around you. Why is social proof important for businesses? Well, it is used as an influential selling tool which helps the popularity of a business but it can also sink your business if your social proof is negative. Yes there is such thing as negative social proof. Just like Google reviews, negative comments that are open to the public can bring down your business but positive feedback can make all the difference in the world. Our digital marketing company Tampa businesses trust will tell you just how important it is to have a good foundation for your influencers.

How To Apply Social Proof To Your Business

The first step to applying social proof to your business is to become aware of how effective it is and find a way to leverage it. Basically, you want social proof to work to your benefit, not work against you. The best form of social proof is having a great product. There is nothing better than taking to social media to talk about how amazing your product is and actually having a great product to show for it. Believe it or not, most businesses hype up their products but they function of the product does not back what they say. This is just one way to ensure your social proof will work with you in a positive way.

Contact Us

When you are seeking a digital marketing company Tampa businesses love, contact MyCity Social today. We can help you build up a positive repertoire so your social proof is outstanding. Call us at 866-955-3287 or visit our website! mysocailease.com

Nap SEO? Why This is MUST in 2017!

Consistency is Key With SEO (NAP & Content)

 

When it comes to SEO and the world online, one thing is for certain, consistency is key! In a world where content is king, it is now more important than ever that the content written and information given not only be accurate, but accurate everywhere it can be found and crawled online. Otherwise, user frustration and robot confusion will occur. This results in lower ranking/performing websites, which is NOT what you want as a business owner. This is where NAP SEO comes in…our Orlando SEO Expect from MyCity Social is happy to elaborate below.

 

What Is NAP SEO?

NAP stands for “Name, Address, and Phone Number”. Not only is this seemingly basic information commonly overlooked, it is poorly done so often that Google uses this as a ranking factor in order to motivate business owners and digital marketing experts to make this cohesive online.

 

The term NAP is interchangeable with “citations” which you may have heard before. NAP SEO can be seen via popular citation websites such as Yelp, Google My Business, Angie’s List and many other reputable sources online for information.

 

How Does NAP Affect Your Ranking Online?

 

NAP SEO, when properly done by a true Orlando SEO Expert will often exhibit the following qualities that Google REALLY likes: quantity, quality, and consistency.  It is not simply writing a citation on any joe shmo website. The website you decide to list your business on must showcase domain authority and be pertinent to your industry and what you do, otherwise it just looks like spam in the eye of the crawlers.

 

In fact 3 of the top 6 Google ranking factors have to do with citations!

 

Be Wary of Landing Pages

 

While using landing pages with tracking numbers and emails is a common practice, it really isn’t the best way to rank. Why? Simply put, data is crawled and spreads like wildfire. The number associated with your business in state records and etc.. is the main authority (along with your Google My Business account of course). If crawlers begin to find separate telephone numbers or emails and etc….this begins to cause major confusion.

Is Your SEO Specialist Handling Your Local Citations?

 

Ayt MyCity Social we offer NAP SEO services by our Orlando SEO Expert to ensure that not only is your business is consistent, but it is found on the appropriate citation websites. A professional is the best person to contact to ensure that your business looks its best online not only to potential customers but also to the robots.

 

Contact MyCity Social Today!

 

If you have a local citation disaster online contact us today. We can clean up the problem and then some with our elite SEO services. When it comes to SEO, MyCity Social will take care of you. We have a team of digital marketing experts and SEO specialists that will deliver results. Call us today at 1-866-955-3287 or visit our contact page to write to us with your questions and inquiries.

What Is Instagram Direct? (3 Ways To Gain More Followers)

All you hear about these days is social media, social media, social media! Believe it or not, if you are a business owner, you need to know the importance of your online presence. Everything is online in today’s world and if you want to stay on top, you need to stay relevant or even ahead of the curve. Some social media platforms you should be aware of include Facebook, Snapchat, and Instagram. All of these platforms offer great publicity for businesses and you must keep on top of your posts or have a digital marketing guru at MyCity Social work on your social media pages for you. Each social media platform contains different ways to connect with people around the world. When it comes to social media marketing Miami businesses trust, choose MyCity Social. One of our gurus discusses what Instagram Direct is and it benefits.

What Is Instagram Direct?

Through Instagram Direct, you can message people privately. This is great for businesses because customers can talk to you directly without having to call or come into your place of business. People are always on the run and it is important for them to have easy access to the things they want most. If they want your business, people will want to be able to contact you at their convenience. With Instagram Direct you can share photos, videos, and even just text without anyone else seeing the conversation. It is just between you and the other party. Social media marketing Miami clients rely on this type of communication. These conversations can be between two people or groups of people.

Why Is It Beneficial?

Instagram Direct is beneficial when you have a lot of followers because not everything you share needs to be shared with everyone. With this direct messaging, you can share something relevant to your business only to certain people or groups. For example, if you are offering a promotion and you only want your consumers to see the advertisement, you can send it to them via Instagram Direct so only selected people see it. There are a few ways to gain more followers on Instagram. First, you want to optimize your profile. Make it look nice and enticing so consumers will want to stop to read it. Also, you can have a social media expert at MyCity Social help you with content creation. Another way to gain followers is to use relevant hashtags. This way, when people use similar hashtags, they can find your post. These are just a few of the ways you can gain more followers.

Contact Us

When you are looking for a digital marketing company to help you gain more followers, contact the gurus at MyCity Social. As a business, your online presence is vital for survival. Not everyone can keep up with their social media accounts because they are too busy running a company. Let us help you out with social media marketing Miami customers love. Call us at 866-955-3287 or visit our website! My SocialEase.com. We look forward to working with you and helping you boost your Instagram followers.

Consistency is Key With SEO (NAP & Content)

When it comes to SEO and the world online, one thing is for certain, consistency is key! In a world where content is king, it is now more important than ever that the content written and information given not only be accurate, but accurate everywhere it can be found and crawled online. Otherwise, user frustration and robot confusion will occur. This results in lower ranking/performing websites, which is NOT what you want as a business owner. This is where NAP SEO comes in…our Orlando SEO Expect from MyCity Social is happy to elaborate below.

 

What Is NAP?

NAP stands for “Name, Address and Phone Number”. Not only is this seemingly basic information commonly overlooked, it is poorly done so often that Google uses this as a ranking factor in order to motivate business owners and digital marketing experts to make this cohesive online.

 

The term NAP is interchangeable with “citations” which you may have heard before. NAP SEO can be seen via popular citation websites such as Yelp, Google My Business, Angie’s List and many other reputable sources online for information.

 

How Does NAP Affect Your Ranking Online?

 

NAP SEO, when properly done by a true Orlando SEO Expert will often exhibit the following qualities that Google REALLY likes: quantity, quality, and consistency.  It is not simply writing a citation on any joe shmo website. The website you decide to list your business on must showcase domain authority and be pertinent to your industry and what you do, otherwise it just looks like spam in the eye of the crawlers.

 

In fact 3 of the top 6 Google ranking factors have to do with citations!

 

Be Wary of Landing Pages

 

While using landing pages with tracking numbers and emails is a common practice, it really isn’t the best way to rank. Why? Simply put, data is crawled and spreads like wildfire. The number associated with your business in state records and etc.. is the main authority (along with your Google My Business account of course). If crawlers begin to find separate telephone numbers or emails and etc….this begins to cause major confusion.

Is Your SEO Specialist Handling Your Local Citations?

 

Ayt MyCity Social we offer NAP SEO services by our Orlando SEO Expert to ensure that not only is your business is consistent, but it is found on the appropriate citation websites. A professional is the best person to contact to ensure that your business looks its best online not only to potential customers but also to the robots.

 

Contact MyCity Social Today!

 

If you have a local citation disaster online contact us today. We can clean up the problem and then some with our elite SEO services. When it comes to SEO, MyCity Social will take care of you. We have a team of digital marketing experts and SEO specialists that will deliver results. Call us today at 1-866-955-3287 or visit our contact page to write to us with your questions and inquiries.

 

Google AdWords New “Crawl Budget” Rules

Digital marketing is very important when you are running a business. If you want your business to be successful, we are no longer in the world of paper and pen, online marketing is vital for the survival and growth of your company. The world is always changing and so is technology so make sure you educate yourself on the latest and greatest when it comes to marketing your product or services. One thing you will want to pay close attention to is Google AdWords. This service is for businesses that want to display ads on Google for consumers to see when they are using the search engine. With this program, you can set a budget for your ad and only pay for them when someone clicks on the ad. It is very focused on keywords and is able to see how many people are clicking on your ads to help you define who your market realistically is and doesn’t cost a ton of money!

What Are The Crawl Budget Rules

When you see the word “rules”, you may hesitate but one thing the creator of the Crawl Budget Rules wants to emphasize is that publishers do not have to worry about the new rules. It is not something a webmaster needs to focus on. Larger sites will need some analysis done in order to prioritize what to crawl. The crawl rate limits the maximum fetching rate for a site. Crawling is the main priority for Google while making sure it doesn’t degrade the experience of the users who are viewing the site. The crawl rate can fluctuate based on a number of things including:

  • Crawl Health- If the site is responding quickly for a long time, the limit will increase. This means more connections can be used to crawl. If the site is slower or responds with errors, the limit will lower and Google will, in turn, crawl less.
  • Limit Set in Search Console- Website owners can reduce the crawling of their site. Remember, setting higher limits doesn’t necessarily mean the crawling will increase. Google AdWords can be very beneficial to you when Google is crawling sites.

Crawl Demand

If the crawl rate limit is not reached and there is no demand from indexing, there will be minimal activity from Google. There are 2 factors that play a vital role in the crawl demand:

  • Popularity- If a URL is more popular on the internet as opposed to others, they will be crawled more often to keep them fresh in the index. The more popular the site is, the more crawls it will have.
  • Staleness- The system prevents urls from becoming stale within the index.

When you take the crawl rate and crawl demand together, you can define the crawl budget as the number of URL’s Google can and will crawl.

 

If you are looking to find out more about the crawl budget rules put in place by Google, talk to a digital marketing expert at MyCity Social. We can answer any questions you have about the crawl rate and Google AdWords. Contact us today at 866-955-3287 or visit our website mysocailease.com.