Facebook Updates/Social Media Marketing Services Tampa Guru’s Are Loving!

MyCity Social is a digital marketing company that promotes small businesses. As a digital marketing company, they are always looking towards the future of marketing and keeping up with the latest trends in social media. Social media marketing services Tampa businesses trust are discussing the latest Facebook updates. Read more about them below.

 

The New Facebook Updates

1. Messenger Day

Facebook has been working very hard behind the scenes as they have recently released multiple updates to their services. One of the newest updates is called “Messenger Day” which has the same features as Snapchat stories and includes stickers and filters. Posts also disappear after 24 hours. Messenger Day works by opening messenger and tapping the “Add to your day” icon. It will bring you to a screen where you can capture a picture or a video of what’s going on around you. After capturing your photo or video, you can add art and effects by tapping on the smiley face icon. Social media marketing services Tampa clientele rely on love the new update where you can add not only art and effects, but text to your images or video just like in Snapchat. Once you have completed your editing, you can add the post to your day or save it to your camera roll. The new update allows you to decide who can view the posts you add to your day, which are then deleted 24 hours after they are posted.

 

2. Facebook Reactions

Facebook users enjoy being able to have multiple options when reacting to a post and MyCity Social can’t get enough of the new Facebook reaction update in messenger. It is mostly used for group chats where popular messages could be noted quicker. The expansion of reactions extends to a thumbs up and a thumbs down emoticon. Many Facebook users have been requesting a dislike button for Facebook posts and this new update is the closest thing to the users demand.

 

3. Adding Flags To Your Profile Pictures

As an app used worldwide, Facebook knows it has many users all around the world who are proud of their countries and their heritage. Whether you are in love with your country or want to support your country’s sports teams, you can now add a small flag icon to your profile picture.

Previously, you were able to customize the frame of your profile pictures with festive borders that represent your country but now you can be devoted without an entire frame on your profile picture. On the top left corner of your profile picture, you can now add a small flag representing your love for your country.

MyCity Social represents over 350 clients who need help increasing the sales of their business. MyCity Social offers social media marketing services Tampa companies depend on. We take pride in our ability to bring success to local businesses by promoting them through social media streams and advocating for their services and products. When you need help marketing your company visit us at mysocailease.com or call us! 866-955-3287. We look forward to assisting you in all of your marketing needs!

Our SEO Miami Services Can Market Your Yachts

If you’re in the business of selling yachts, it’s time to sharpen up your advertising skills. Yachts are precisely the type of high-end product that needs to become properly exposed to an appreciate audience. Contrary to popular belief, no product on Earth simply sells itself. You’ll need to have an online marketing strategy in place that can advertise your yachts to the widest possible audience that has interest in this niche. This is a task that even the most savvy business owner may not always have a grip on. Luckily, expert SEO Miami help is available.

 

Why is SEO Miami Service Such a Crucial Addition to Your Ad Campaign?

 

If you’ve tried to mount an online marketing campaign without a full understanding of how SEO works, chances are good that this campaign has failed. This is not because you’re a bad business owner or because no one in the world is interested in buying a yacht from you. It’s because your campaign most likely never reached the eyes of the public it was destined for. You can’t expect business to flow in from an ad that no one saw. SEO is all about maximizing your visibility on the web. The more people that are aware of your business and its services, the more your profits will increase.

 

Getting to the Top of the Search Results Should Always Be Your Goal

 

When it comes to advertising your business, you need to work smart, not hard. Your number one goal should always be to get your website listed at the very top of the results on any major search engine. Being number one on the list of Google search results for “Miami yacht sales” will increase the productivity and profitability of your business by an exponential margin. The question should be not how, but how soon you can get there. And the answer to that question is as clear as it is simple: By getting the help you need from an expert Miami SEO service that knows what to do to boost your business.

 

First Class SEO Service Brings Instant Results to Your Business

 

The proof is in the pudding. First class Miami SEO service brings instant results to your business. When the number of people who are able to see your website is increased, so are conversions on your official company website. The more people that see your goods and services, the more sales you will make. It really is that simple.

 

MyCity Social Is Your One Stop Shop for First Class SEO Miami Service

 

When it comes to obtaining the top notch services for SEO that Miami residents rely on, you should turn to MyCity Social. We are your local one stop shop for top notch SEO service in Miami. We can help you quickly transform your yacht marketing business into a dominant player in the industry. The key to doing great business is making sure that your online marketing campaign is as sharp and effective as possible. We can show you how to turn your website and social media presence into a true marketing powerhouse. Contact us to learn more about what we can do on behalf of your business.

An Orlando SEO Expert Talks About Keyword Strength

If you have hired an SEO company in Orlando before, the term keywords have probably come up in several conversations. While many blogs discuss what these are and their importance, today we are going to delve into a different angle with our Orlando SEO expert and cover the subject of keyword strength.

 

No matter how many keywords you have, each keyword carries one unique and inherent quality that is important to the expectations of success for that keyword. Using our very refined software, our Orlando SEO expert can see just how strong the competition is for a given keyword. For example, say you are the owner of a Mexican Restaurant and your SEO specialist is researching which keywords to begin with (assume your plan must begin with 2 keywords).

 

The specialist finds strong demand for 5 keywords in your area that clients are typing in and 2 of the best ones (have the most demand and are highly localized) have the same amount of demand per month. In this example, let’s say 1,000 people type in the keyword phrase “Mexican restaurant in Orlando, FL” and “Mexican Food near me”. Also in this list of 5 keywords the SEO professional compiled, there is another keyword with 500 inquiries per month, let’s say it is “Mexican food in Orlando”.

 

Upon first glance, you might say, let’s start off with the two keywords “Mexican restaurant in Orlando, FL” and “Mexican Food near me”. Luckily for you, your SEO specialists will stop you there are show you the data on the keyword strength, or in other words, how much your competitors are competing with you for this search term.

 

The phrase ““Mexican restaurant in Orlando, FL”  shows a keyword strength of 30 which is considered to be low. This is good news as not many of your competitors have been savvy enough to go after this keyword phrase online and use SEO to capture all of the queries from customers for this term.

 

The phrase “Mexican food near me”, shows a keyword strength of 80, which is very high and extremely competitive. While this should not be a complete deterrent, extremely high competition like this means that your mom and pop restaurant is competing with the big budget of a larger restaurant chain that has been conducting SEO for years with this keyword, so it would take a very long time and much work to catch up and hopefully surpass them. The process can easily take over a year.

 

The 3 keyword “Mexican food in Orlando” shows a keyword strength of 40. This would be considered medium competition, and through the services of a highly skilled Orlando SEO specialist, you could see results with keyword in no more than 6 months to a year top. While the search queries per month were lower than the others, it would take half the time for that keyword to rank than the previous one and 500 queries per month is still considered high in the SEO world, making this a great choice.

 

As you can see, not only do the keyword phrases matter but how strong the competition is for the search term is equally as important. It is important to contain a varied list of keywords so that your specialist is consistently working on easy, medium, and hard keyword competition terms. It is important that you employ the services of an Orlando SEO expert who does not shy away from difficult keywords, and who will not only target low competition keywords. The purpose of SEO is to optimize for the keywords that will drive the most visitors over to your website.

 

If you would like to obtain SEO services for your business, contact MyCity Social today to get started.

Design Your Theme Park Website in Style!

If you’re starting a theme park, or already have an established theme park in Tampa, you’ll need to run an SEO campaign for your website. These Search Engine Optimization (SEO) campaigns let website visitors know that your site exists, and therefore, that your theme park exists. It’s an easy way to get the word out about your park, so that people in the Tampa area can start coming out this spring and summer to enjoy everything that you have to offer.

 

When it comes to SEO Tampa, it’s tough to go wrong with a company like MyCity Social. Skilled SEO providers will work with you each step of the way, ensuring that you’re happy with the way that the SEO keywords are laid out on your website itself, on your promotional articles, and more. Their job is to make your brand shine through, so that you can always focus on growing your business presence, instead of worrying about your online advertising.

 

Whether you’re a technical person or not, MyCity Social can help make sure that your website has just what you need. Whether you want to run a social networking campaign, a dynamic website with coupons, guest commenting and more, or a simple website that does nothing more than show the days that you’re open, how to find you, and what attractions you offer, an SEO Tampa company can get you up and running in a flash. You’ll be able to run precisely the web campaign you want to, instead of spending time convincing a stubborn designer with a “vision” that you want something different than what he or she has in mind.

 

The entire purpose of an SEO campaign is making sure that your site gets seen on the internet. Otherwise, you’re just throwing words and photos up on a domain, hoping that someone sees them and finds their way to your business, and that’s hardly the best ROI. If you want to receive the best possible bang for your buck when it comes to your internet advertising dollars, you’ll want to run a focused, dedicated internet advertising campaign, and you’ll want to run it with a skilled company who knows which trends are currently working, which trends are currently changing, and what search engines are up to behind the scenes. These types of skilled professionals can help guarantee that your site gets top results for important keywords, so that people who are looking for theme parks in your area find you first, and visit you more frequently.

 

When you’re ready to take your theme park online, you’ll need an excellent SEO campaign to make sure your site is well designed from the ground up. Let a skilled website designer that focuses on SEO Tampa work with you to ensure that you get precisely what you need, so that your site is one of the best in your industry. Theme parks are all about fun, so allow a company that works with some of the most fun sites around take your website to the next level, and help you get the online traffic that you want, need, and deserve. Contact us today to learn how we can help you.

Our Orlando SEO Expert Explains Google Mobile Indexing

Towards the end of last year, Google announced that it had begun testing its mobile-first index which would essentially look at the mobile version of a website first for ranking and fall back on the desktop site if no mobile site existed. As an Orlando SEO Expert, I knew the change was coming, but most business owners have no idea how this update affects them. Here is what Google wrote last year:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

 

What does this mean for developers and business owners?


If you weren’t paying attention to your desktop and mobile presence before, you will get hit very hard come end of year 2017. Many developers use what is called a responsive website (one that conforms to the size of the device it is pulled up on) in order to kill two birds with one stone. Not only do clients receive a beautifully designed website, they also automatically obtain a mobile website version with these templates.

 

Users are using their telephones more than ever to search online, and the trend will continue to increase. If you do not have an Orlando SEO expert on your side to keep your website and mobile site up healthy and updated with the latest Google algorithm changes in mind, you need to jump on the horse or suffer serious consequences.

 

There is a gold mine of opportunity online, and the only way to compete is to obtain the services of an Orlando SEO mastermind to help you beat the competition and obtain major website visibility.

 

Things To Look Out For:

 

If the mobile version of your website is different than the desktop version, you will need to address a few potential issues. Make sure to check the following:

 

  1. If the mobile version of your website has less content than the desktop version, fix that right away!
  2. Is your content organized in tabs or accordions, with Mobile that is perfectly fine. On desktop websites, the content within these used to be weighted less. On mobile this is simply not the case. Accordion and tab away!

How Greatly Will This Affect My Rankings?

While Google has said that these will not affect ranking greatly initially, the way mobile trends are going, we here at MyCity Social expect the effect to grow in importance in the near future. Mobile search numbers are beating desktop usage numbers substantially in many industries and it is only a matter of time before we move to an all mobile user experience.

 

If you are interested in Orlando SEO Expert services for your Central Florida based business, give us a call today ______. We have provided amazing results for our clients and look forward to helping you grow your business!

Tell Your Brand Story W/ Instagram Carousel Ads

Instagram’s growing user-base and status as the 2nd most engaged with social network (2nd to Facebook) make it a clear favorite among advertisers looking to market to a tech-savvy millennial audience. The platform offers a variety of ad formats and targeting criteria that allow for brands to deliver timely, relevant, and image-based ads right to their target market’s news feeds – all managed seamlessly through Facebook Business Manager. As internet marketing continues to evolve, MyCity Social seeks to explore and report on the most cutting edge digital advertising techniques. Today’s focus: Instagram Carousel Ads.

Instagram Image Carousel Ads

Two years ago, Instagram introduced Carousel Ads as “a new way for brands to share more images with people interested in their posts”. Carousel ads initially appear as sponsored images in users’ Instagram feeds, but allow users to scroll through 3-5 images that are all part of the same post. Brands usually include clever calls to action within the post’s caption, and the posts can include links to a third-party website.

Carousel ad delivery through Instagram lets brands tell stories in a progressive fashion, showcase multiple products, and drive consumer action in ways that a single image cannot. About a year ago, the Instagram Business Blog showcased some ways that big brands used the carousel ads shortly after they were rolled out in its blog. There are seemingly endless applications for Instagram Carousel Ads that are limited only by the brand team’s creativity and content marketing abilities. Obviously, advertisers should follow Instagram ad best practices when creating & deploying carousel ad campaigns to ensure the highest ROI possible.

Instagram Video Carousel Ads

Internet marketing trends evolve at a breakneck pace, so it comes as no surprise that shortly after Instagram rolled out image-based carousel ads, that video carousels would follow. After Instagram noticed the superior effectiveness of carousel ads to single image ads, the platform added the ability for advertisers to incorporate videos into their ad carousels. With the addition of video to ad carousels, brands can share up to 5 photos or videos in any combination through Instagram advertising.

The integration of videos into Instagram Carousel Ads allows for increased engagement (videos engage consumers for longer periods of time & more often than photos), creative flexibility, and deeper storytelling. For example, Macy’s chose to use the integrated Instagram Carousel Ad to deliver a carousel containing a video featured as the first piece of content, followed by up-close images of the clothing worn in the video. The various options for different call to action buttons (examples: “Learn More”, “Visit Website”, “Shop Now”, etc.) that can be applied on carousel ads can inspire immediate action and in some case purchases.

The ability to choose the order in which photo & video content is displayed in Instagram carousel ads also allows for more attention grabbing content, progressive advertising experiences, and A/B testing to help advertisers determine optimal ad formats.

“Brands are excited about this because it gives marketers better creative flexibility,” said James Quarles, global head of business and brand development at Instagram. “The hardest thing to do is to capture people’s imaginations, and carousel can help advertisers better achieve that with five pieces of content. As we see people watch more video, we think this helps business bring messages to life more.” – Ad Age

Feeling overwhelmed by all of the Digital Advertising options available? MyCity Social can help your brand prioritize and execute its Internet Marketing needs. Contact Us today!

6 Ways to Get Leads from Facebook with Social Media Marketing

Social media marketing has brought many amazing advancements to the table for businesses of all kinds. From the self-owned business to the corporate business, social media has given these companies a platform by which they can build their following. Social media is at the forefront of society nowadays, and through these sites, businesses can reach more consumers than ever before.

Facebook, one of the most widely used forms of social media, is one of the better choices when it comes to business leads. With the opportunity to create specific pages for your business where consumers can communicate with the company and other consumers, the opportunities for advertisement are endless.

Start a Page

Facebook has an amazing feature that allows businesses to create pages customized specifically for their business. These pages allow consumers to “like” the page, and on this page, they can interact with the company and other consumers of the company. For customers, these pages are amazing because they often give consumers important information regarding the business. For businesses, the Facebook page gives them the opportunity to reach out to consumers to see what works and what doesn’t work. If you want to have leads on Facebook, a specific business page is a necessity.

Get Those Likes

Once the page is created, you will need your consumers to “like” your page. Without their likes, they cannot interact with your business. At this point, you can choose different options to advertise your page on the Facebook site in general. By paying a small fee, your page can be seen on different people’s pages as well. These likes are another great way to advertise your business. Once you have several likes, it’s time to move to the next step in gaining more leads.

Contact the “Likers”

Now that you have ample “likes” on your Facebook page, you can contact these likers and possible consumers to welcome them to your business page. When contacting the likers it is also a great time to give them a little information about your business, a phone number, email address, and offer to answer any questions they may have. By making contact personal, the lead will feel at home. They will also be more likely to look up your business for further information.

Have Contests

One way to spruce up the interactions on your page is to hold contests and giveaways. Consumers love thinking they might win something for free. By posting your giveaway or contest on your page, you will get your consumers to interact with you and other consumers. The more interaction you get, the more likely people will notice your business and what you have to offer. Contests are a great way to get consumers more involved in your page.

Make Exciting Posts

Facebook often brings up more popular posts to the surface of your followers’ timeline. With social media marketing, it is more efficient to make sure your posts as exciting. You want to draw attention to your page and your business, and by making exciting posts, consumers will be drawn to your content. MyCity Social is a website that helps control and manage what your put on your Facebook page. With MyCity Social, you can even view statistics to help grow your social media presence. It is a great way to help grow your business through social media marketing.

Add Facebook to the Website

Facebook has widgets and add-ons that can be embedded into your website or business emails. These are all little buttons that your consumers can click on, and the button links to your Facebook page. From here, consumers can like your page and look around. This widget is a great tool to help boost your Facebook page’s views and likes.

Social media is a great tool for businesses in today’s world. Where you once had to go door-to-door to attract consumers to your place of business, now you can simply create a page and wait for the likes to roll in. Facebook is, by far, one of the greater social media platforms used for business leads. With the ability to personally contact consumers, business owners can take advantage and reach out to their customers. These pages are great for customers as well because it gives them the opportunity to reach out the businesses. Social media gives businesses many more chances to grow their business, and the marketing through social media is expanding every day.

To obtain information about our comprehensive social media marketing plans, contact us today.

Meet Your Digital Marketing Guru Kimberly Mas!

If you have Kim as your digital marketing guru, you know that this dedicated and hilarious guru is extremely dedicated to her work. Learn a little bit about Kimberly Mas in this blog and what led her into digital marketing in Orlando.

 

What Did You Do Before MyCity Social?

 

Before coming to the United States, I had been studying Tourism Management for 2 years when I lived in Peru. When I moved here, I began studying Film Production Technology in Valencia College. I graduated with my Associates in Science and obtained a technical certification.

 

Workwise, I was working in television for Telemundo in Miami and Orlando upon moving. I was working there for 2 years and was heavily involved with everything that had to do with the music awards and various soap opera programs. Some of the notable award shows I worked in were Premios Tu Mundo, The Latin Billboard Awards, and the Latin American Music Awards, just to name a few. For the award shows I began as a talent escort and I finished my time there with the title of  Travel Assistant.  I also worked on La Voz Kids during season 2 and season 3. I started there as an Audience Coordinator and ended as a Talent Assistant.

 

During this time I also began teaching myself about digital marketing in Orlando, and really delving into the study of digital marketing. I started working for a small digital marketing company to further my skills.

 

How Did You End Up at MyCity Social

 

I came to MyCity Social because television work is seasonal and I needed something full time. I had the opportunity to earn a steady income if I joined MyCity Social and the company allows me to do the work that I enjoy (digital marketing in Orlando).

 

What Is Your Favorite Part About Your Job Or Your Favorite Task?

I love graphic design! This is my favorite part of my job. I like to create, and each day is different when you are able to do this. I do not like to do the same thing every day, so this gives me creative freedom.

 

What Is Your Least Favorite Task or Part of Your Job?

 

I don’t really have anything that I do not like. It is all the same to me as I really enjoy what I do.

 

What is a Typical Day Like Kim?

 

I enter the office, and I eat breakfast while I review all of my emails. After that, I open up Asana and begin looking through my tasks for the day and I select the easiest one’s to tackle first.

 

Once those are finished, I delve into the harder, more tedious items. Upon completion of my daily tasks, I organize and prepare my area and duties for the next day.  

 

I really enjoy listening to music and watching videos as I work ( as a creative mind I cannot focus on just one thing at a time). I have to be doing may things to stay sharp. I need constant stimulation so that I never become bored.

 

Where Do You Plan to Be in 5 Years?

 

I see myself traveling around the world, helping people and animals. I love to rescue animals and I would like to open a shelter for them. I also enjoying volunteering my time to help the extremely poor in this country.

 

5 Fun Facts About You…GO!

 

  1. Yesterday I began making illustrations
  2. I play guitar
  3. I love dancing
  4. I am not a serious person at all. I love to make people laugh all day.
  5. I have always had good grades (I never studied and I always had the highest grades)

 

Have Kim as your guru? Interested in obtaining digital marketing for your business? Contact MyCity Social (the fastest growing digital marketing company in the United States) today! We can’t wait to show you how our caring and talented guru’s can help you grow your business!

What Is The Difference Between Social Media And Search Engine Optimization?

In the world of online marketing, both social media and search engine optimization are the two most common ways of performing inbound content marketing. Both center around creating content, promoting the content and measuring the results, but the similarities end there. Read below for an in-depth look into the difference between social media and SEO according to MyCity Social experts.

 

Results Timeframe

 

When our clients are debating over which package to select for their business (the digital marketing package or the SEO package), one of the main topics of discussion is the speed in which they can expect to see results.

 

Social media by its’ very nature works quickly and clicks/actions can happen within a few minutes. With Social Media, the marketer can create a carefully designed post, and using a set budget, promote it to their the pages following and their friends. Gaining a following in the first place is what takes a good length of time (typically, 4-6 months). On the downside, as soon as the promoted post or social media activities stop, no more results are produced. In essence, efforts must be ongoing, or else no results will be seen.

 

Search engine optimization is quite the opposite. The search engine optimization specialist will spend months optimizing the website using a wide variety of techniques so that all the content can be easily read by the search engines and indexed quickly. Extensive work is also done so that the website is brought to a high level of health and crawlability. A massive amount of keyword research is implemented, and once everything comes together in the eye of the search engine, results can begin to be seen typically within 3-6 months for most industries.

 

Once the website is ranking highly, the results last for a nice amount of time (months), and it is only a matter of upkeep and ranking other keywords highly in addition to the initial ones.

 

In summary, social media results can be seen very rapidly but the results will only last as long as the promotion or social media upkeep is done. SEO takes time to build, but once the content ranks, results can be seen for a good length of time.

 

Audience and Conversion

 

Social media marketing focuses on targeting visitors based on their profile information such as sports they play, groups they below to, age, demographic, location and etc… It is all about drawing them in with an emotional post that caters to who they are as a person.

 

By nature, social media users are simply browsing through the feed, not in search of anything to buy. It is all about building community and trust in social media.

 

On the other hand, SEO is all about writing content that resolves a problem or provides the answer to the needs/questions a user has. In general, online searchers are conducting research and often searching with the intent to purchase something to resolve their query. Because of this, online searchers are more likely to buy compared to social media users.

 

Search engine optimization focuses on what a person may be thinking in order to find what they need. Content that is detailed (550-1000 words), rich in information and aimed at helping the reader find what they need easily, do very well and lead to conversion.
While there is much more to discuss on the difference between social media and SEO, we sincerely hope here at MyCity Social that the points discussed in this blog helped to explain the main differentiators and make it all a little more clear. To learn more about MyCity Social and their Digital Marketing or Search Engine Optimization packages, please visit: www. mysocailease.com.