“Does Social Media Improve My Tampa SEO ranking”? This is one very important, and often debated question, mostly because there is still a slight veil of mystery to Google’s relationship to social media.
We all know that social media is extremely important nowadays in getting the word out about your business and creating a following. Businesses often spend hundreds if not thousands of dollars per month on their social media marketing.
All of this effort on social media leads to increased awareness for your brand, and the goal is to lead to a conversion of some sort. This conversion is typically done by leading the engaged user to the businesses’ website, where they can take action and purchase, download, etc…
So this means I am going to rank higher online right?
Not necessarily, as for the manner in which Google crawls content on the web, the king of the web does have its limitations. They cannot crawl EVERY piece of content online, they have to rank it in value, and anything that is not of high value does not get touched. Google+ is the social media version of Facebook on the Google platform, and of course because Google created it, anything you post on there will be crawled and indexed by Google. This is great news!
While the platform has not been adopted heavily yet by online users, beat the competition now by actively posting updates and your content on there. It will be worth it, and is directly linked to helping your Tampa SEO ranking.
On the other hand platforms such as Facebook and Twitter are not as readily indexed. Imagine this, every second millions of posts are being made on these social media channels. In fact, the number of tweets per day is over 500 million alone according to Mark Traphagen!
What most people do not know, is that Google does not crawl these platforms. To what extent remains a mystery, but, the general consensus is that it is a very small factor that would affect your SEO.
So why is this so important and a need in my business then?
While social media doesn’t play a huge role in your SEO, it does have a major impact in letting people know your website exists. You can reach people in a specified geographic area and make them aware of your website through ads, you can create contests and stunning visual posts that compel users to visit your website. All in all, social media= conversion tool.
The combined power of social media and organic SEO drastically affects results. One without the other just won’t lead to the results you want as quickly as you would want them. If there is social media alone, then you are missing out on the thousands of searches regular web surfers in your area make every day. If you only do an online SEO package, you are missing out on the daily reminders social media updates and ads give. These people on social media are the ones who will buy through an ad reminder on Facebook, Twitter, Google+ and etc..if they knew about you.
Hopefully this blog helped to clear the air on this topic and you can now look at your SEO strategy with a fresh pair of eyes. For more information about MyCity Social and how we can help your business thrive through our Tampa SEO services, CLICK HERE.
SEO stands for Search Engine Optimization, which is the process of driving traffic to your website through “organic,” or in other words “non-paid” search results. SEO is unlike Search Engine Marketing, which includes paid advertising. SEO is about building search-engine friendly websites, creating original content, labeling all meta-tags, doing keyword research, creating backlinks, analyzing data and so much more! Since just about every business has a website, it’s easy to get lost on page 5 of Google, which just won’t do for your business! Adwords, a form of paid advertising, puts your website at the very top of search engines. Everything below that is an organic search result. You want and NEED your company website to show up on page one in your local area. You may ask, why not just do paid advertising? Well first, organic listings receive 90% of clicks and second, paid advertising is a great way to boost your website, but it isn’t a long-lasting solution to driving website traffic. A great website, paired with Search Engine Optimization is the key to driving traffic. The two go hand-in-hand and are both needed to succeed in your industry. If you are in south florida our Miami SEO experts can help you with this.
At MyCity Social, our Miami SEO packages vary, depending on which one best suits your business model. We currently have three options for you to choose from. As you can see from the image below, we have a basic, master and elite package. Each package will significantly improve traffic to your website, however certain Miami SEO packages fit different industries better. For instance, if you’re a lawyer, doctor, realtor or high competitive industry in Miami, you want to go with the elite package. The elite package is the most in-depth package we offer and it’s perfect for companies with high competition. This package includes far more keyword research and comes with ranking for 10 keywords. The elite package also comes with 12 blog posts per month, which will immensely help your website creep onto the first page of Google. This package also comes with a 7-page custom website design or restructure.
The middle MyCity Social SEO package is our master package. This package is great for companies who don’t have too much competition in their area, but aren’t completely niche. A local grocery store or a pet-grooming shop are two great examples of businesses that would benefit from the master package. This package comes with rankings for 5 keywords, 8 blog posts a week, on page SEO, wordpress management and, as you can see…a lot more. The master package also comes with a website design or restructure for 5 pages.
When it comes to Miami SEO, our basic package is built for businesses that are pretty niche. For the basic package to flourish at its best, your business needs to have a unique selling proposition, rare location, or niche product. The reason our basic package is less expensive than the other packages is because with it, comes less work. If you’re in a niche market, it won’t be AS HARD to get you on the first page of Google, versus a lawyer, doctor, or realtor. The basic package comes with rankings for 2 keywords, on page SEO, 2 blog postings per month, and everything else listed below. With a one-time fee, this package also comes with a website restructure or design, but with only 3 pages. If you already have a website, we would restructure if you’re not already on WordPress. This is because WordPress is extremely responsive and the best platform for SEO.
We hope you learned a lot from this article and are ready to learn more from our Miami SEO expert, who can answer any questions you may have!
Find Out How Your Customers Are Searching For YouTo find the right keywords, first think of the keywords that your customers would use to search for your business. For instance, if your business sells widgets, the keyword “widget” would be a good place to start. The problem is that a “widget” may be a very competitive keyword. Many other websites may already dominate this keyword to the extent where it is so unrealistic that you will need to be more specific.
Focus On Keyword Phrases
One way to overcome this challenge is to target a less competitive keyword phrase, such as “cheap widgets.” By including this phrase in your content, you will only be competing with other websites that are targeting this keyword phrase. However, unless you are shipping widgets to customers across the country, you may want to be more local. Fortunately, it is easy to choose keyword phrases that target local customers.
If you are engaging in SEO Orlando, for example, you may include the keyword phrase “widgets in Orlando.” Choosing this keyword phrase would allow you to target only those who live in Orlando and would be able to drive to your storefront to purchase a widget. This will also allow you to compete only with other businesses that are selling widgets in Orlando.
Incorporate The Keyword Phrase
Once you have chosen your keyword phrase, it is important to incorporate the keyword into your content in a manner that sounds natural. When targeting SEO Orlando, for example, it would help to create content that is related to the city of Orlando. Also, it is important to use the keyword sparingly so that it does not appear like you are engaging in keyword stuffing, which would lead to your content possibly being demoted by major search engines. It is best to seek assistance from a company such as MyCity Social.
Use Anchor Text
Social media can be used effectively to boost a website’s search engine ranking by linking to your website. By providing a link to your website and using a keyword phrase in the anchor text, search engines will be more likely to associate your business with the keyword phrase.
Hire An SEO Firm
It can be difficult for businesses to wade into SEO and social media marketing for the first time. One of the best ways to wade into this form of marketing is with the help of a firm such as MyCity Social. These SEO firms create custom content that can assist your business in reaching the top of search engine rankings and get the most out of social media marketing efforts.
Here at MyCity Social in Orlando SEO is a big topic of concern for our clients. One
question that has come up several times upon meeting our wonderful clients is the
length of time it will take to implement SEO and get them to the top of Google.
The answer may not be what you had hoped if you have heard it only took 1 day.
Search engine optimization is a process, and often the results of which will not be
visibly seen until 3 months down the road. The results though make it well worth the
wait when the phone calls and emails begin pouring in.
Why does it take so long for SEO to show visible results on Google? Simply put,
there is a large checklist of items that need to happen before Google will begin to
take note of your site. Only until enough items are done will the SERPS actually
begin to change.
If you have recently launched a brand new website there is even something called
“the sandbox” which is basically where Google puts your site through a
“probationary period” of sorts to ensure you site is credible and not a spam site.
Some of the items on the SEO checklist are simpler than others, but the majority
such as content creation, sh404 errors, spam and incorrect citations will take much,
The time frame in which you can expect to see the results from all of our blood
sweat and tears will often depend on the competitiveness of your keywords and the
level of aggression your plan involves. This is why there are several plans to choose
from. The more companies in your particular type of business, the stronger the plan
you will need.
Orlando SEO is a necessary tool for your website as this metropolitan city is quite
dense with businesses who are vying to get to the number one spot in Google.
Does 3 months sound like too long to begin seeing results? Do not fret! Using our
sophisticated software and expert SEO specialist, there has been much behind the
scenes work during this time period to ensure your website health has drastically
improved compared to day 1. While the results may not be visible to the human eye,
your reports and dedicated guru will be contacting you regularly to explain to you all
that has been done each week so that Google and the other major search engines
can crawl your website easily and give it more authority.
So while you may not “see” actions, trust the reports, our dedicated team is working
full time to ensure your precious website is catered to and tweaked to perfection.
After this initial 3 month period, clients can typically begin to see their website
appear on the first page for their keyword, if not higher in some instances. By 6
months, the SEO efforts are quite apparent and we often receive many happy calls
from clients who are overjoyed when they type in the keyword and see themselves
on top of the fold.
SEO can seem like a mysterious and scary topic for some, but it is actually quite
methodical and with the correct white hat SEO techniques…it works! If you would like
to learn more about our Orlando SEO services, simply Contact us today!