How Instagram Stories Work, and Ways that Stories Could Benefit Instagram

One of the main reasons why Instagram remains among the most popular social media platforms today is the fact that the creators and managers of this app are constantly upgrading it and adding new features. The latest feature, which was introduced on August 2, is called Instagram Stories.

Those who have used Snapchat will find this latest feature offered by Instagram a little bit similar to the way Snapchat works. Namely, Instagram Stories allows users to share a few photos and videos and create a slideshow, but this media will disappear after one day (24 hours). In other words, other users can’t see them on your profile once 24 hours pass. On top of that, you can check which users have seen your story by swiping up and checking it. In addition, users can personalize each story with drawing and editing tools and by adding text to videos and photos.
Every Instagram Story is highlighted in the bar located at the top of user’s feed. Every Instagram user can share stories. In case some of the accounts you are following have a new story, a colorful ring will appear on their profile photo. It is good to mention that Instagram Stories feature doesn’t allow public comments or likes. This is the main reason why so many people are asking whether Instagram Stories can be used for business purposes. Well, the fact is that Instagram Stories can bring certain benefits and we will analyze some of them in this article.

First and foremost, when a user checks their Instagram feed, the stories are the first thing that they will notice because they appear in the front of the screen. So, even before they start scrolling down to see what’s going on, they will need to check the latest Stories. This means better exposure to the content you share for free.

Another benefit of using Instagram Stories is the fact that you will get a chance to check who views your stories. This is like using a sophisticated analytics tool. Instagram provides a direct link to the profile of the users who viewed the story. This means that you can check their activity and even check the people who they follow. You can use this opportunity for direct marketing too.
Furthermore, many businesses use Instagram Stories to test their new content. So, they are sharing their stories and if some of them cause a lot of interest, they are making it permanent by sharing it on their profile in a regular way.
Finally, you can also make contests for the fans. The story should be a contest in which you can encourage fans to send messages in order to participate in the contest. Obviously, you must promise some kind of reward for their effort. If you organize these contests weekly, bi-weekly or monthly, you can rest assured that your audience is checking your stories regularly.
Instagram Stories is a relatively new feature, but it has already helped many businesses.

What is a Facebook Ad? And what does it include?

Gone are the days when social media were used only by teenagers or people looking for online romance. The biggest player among social media platforms, Facebook, has become one of the most valuable tools for marketers today. Despite the fact that new social media platforms are emerging, truth is that Facebook remains to be the most popular platform. It is also good to mention that this platform allows you to target literally any category of people. By using Facebook Ads, you should be able to maximize the effects of your marketing campaign through Facebook. But, what exactly is a Facebook Ad?
As the name suggests, Facebook Ad is simply an advertisement published on Facebook. Any business can use Facebook Ads for a certain fee. The main reasons why Facebook ads are so popular is the fact that businesses can reach thousands of people based on their demographic characteristics, activity, and other parameters.

Types of Facebook Ads

It is interesting that the form of these ads is constantly changing and today people have three options – Facebook ads that appear in the News Feed, in the right column and mobile Facebook ads. If you are a complete beginner in this field, it may be a good idea to use the right column ads because you’ll have to pay less for them. Of course, with a good plan, you can test all of them without breaking the bank. While we are talking about the different types of Facebook Ads, it is good to point out that there is no point in  investing in mobile Facebook Ads in case your website is not mobile-friendly.

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What does a Facebook Ad include?

Generally speaking, the Facebook Ad includes three elements – a campaign, a set and the ad itself. This is part of the so-called Facebook ad campaign structure. In order to maximize the effects of your ads on Facebook, it is crucial to understand how these elements work independently and together. This is the only way to be sure that you’ve displayed these ads to the right audience in the right way.

So, the campaign is actually the base of your advertisement. If you want to use a Facebook ad, you will need, to begin with a campaign. This is where you decide what the basic goal of your ad is – do you want to promote your page, your website or some link?

The next element is the ad set. This is how you are managing the ad. So, the ad set is very important element because it allows you to select the right audience by selecting their location, age, gender, interest etc. Ad sets also let you select a budget, schedule, and placement of ads.

Finally, the last step is to take care of the ad itself by choosing text, images, videos and CTAs. Don’t forget that you can use more than one ad in one ad set. You must take some time to choose the right design because even if the ads are displayed to the right audience, the design is crucial for attracting people to actually click on the ad.

Test Post with Image

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