The New Year has already started and the holiday season is finished. It is quite logical to expect some changes in the field of Internet marketing this year and it seems that email marketing won’t be different. Even though there are some people who believe that email marketing today is practically useless, the fact is that the rise of social media and other forms of communication have not affected email marketing at least not drastically.
Email marketing is changing and evolving and people who have experience in this area can easily recognize these patterns of change. Sometimes these changes are related to the general changes that we are witnessing on the Internet, like the growth of mobile internet users while in other cases, we must look for the innovations introduced by successful companies that rely on email marketing. There are many ways in which you can determine these changes. Of course, most of these changes must be conducted by true professionals, but there are certain things that every website owner can do without any help.
Now let’s highlight the expected changes for this 2016.
- Increased use of mobile device
This may sound like old news, but keep in mind that we are talking about receiving and sending emails via mobile devices (smartphones and tablets). According to official stats, more than 50% of Internet users that own mobile devices, open their email messages with the help of their smartphone or tablet. This number is expected to increase not only in 2016 but in the near future too. So, how can we take advantage of this information? First of all, you need to use email messages with a mobile friendly layout. Next, you must test the display on different mobile devices before you start the email marketing campaign. Finally, shorter emails with simple and big letters and emails that include clickable images instead of textual hyperlinks work better.
- Users will get more emails
This is another proof that email marketing is not dying. According to some statistics, an average internet user will get about 5% more emails in 2016. However, this increase might not be good news for people who are planning to use email marketing because this means fiercer competition. So, in order to create successful email marketing campaigns, users must use their creativity. The basic goal is to make the receiver open the email in the first place. Of course, the simplest way to do this is to provide useful content. In addition, popular email services will tend to redirect newsletters in the spam folder in case users don’t open them at all.
- Using social media and email marketing
We should not forget that social media are not incompatible with email marketing. As a matter of fact, they represent one of the fastest ways to build a powerful email list. The Call To Actions elements that you present on social media can lead to your email address and vice versa, your emails can contain links to your social media profiles.
These are only some of the trends that we can expect in 2016. Remember to stay active and read about the latest news and trends in the world of email marketing from time to time.
In case you are using social media networks for business purposes, you are probably aware that the time when you share your new content on these networks affects the success of your post. It would be perfect to share this update when most of your followers/fans are active.
In order to find out what period of the day is best for publishing new content on some of the popular social media platforms, you can rely on your intuition or use certain Internet marketing tools. Of course, this doesn’t mean that the one of the options excludes the other, so you can make a good combination of these two methods too.
The basic method of finding the ideal time to post new content is making experiments and trusting your gut. You should feel free to post in different periods of the day during one or two weeks and see when the users are most engaged. However, this is not a very accurate method and on top of that, it consumes a lot of time.
However, as we have mentioned before, this is not the only way to find the perfect time for publishing a new status update or tweet. Another good option is to use the analytic tools that almost every serious social media platform has. Each platform has a different tool, so you will have to check these tools separately. Facebook has Facebook Insights, Twitter has Twitter analytics, Pinterest has Pinterest analytics, LinkedIn has its own analytics for individuals and businesses and Google + has Google + Insights. Thanks to the results found there, you should be able to determine the ideal time for publishing updates.
It is good to mention that this method of finding the ideal time can be very helpful and very accurate for the ideal timing of new posts, but the truth is that it requires a lot of energy. If you decide to use this method of analysis, keep in mind that the best time for sharing a post is not given once and for all. The trends on social media networks are constantly changing, so you must perform this analysis frequently (at least once in two months) and adjust your activities based on these changes.
The good news is that there is a third, much more convenient way to find and set the right time to post new things on social networks. By using a special type of marketing tools, you will definitely ease your job. These specially designed apps for managing social networks are getting quite popular these days. Tweetdeck, Hootsuite, Everypost, Buffer – these are the names of some of the most popular apps like this.
With the help of these apps, you can schedule publishing of content at a certain period of the day in advance. In addition, some of these apps like Buffer can analyze the previous interactions on your profiles and based on this data, the app suggests the best period of the day to post new content.
Don’t forget that the response you get is not affected only by the timing, but also from the quality of the content you share.
No matter if you are satisfied or completely disappointed from your Twitter strategy, it is always a good idea to look for ways to look for an increased number of social signals.
In case you know how to post tweets that will grab the attention of the audience, this can definitely be quite helpful for the increased engagement and for attracting traffic from your Twitter profile to your official website.
The following is a list of tips that will help any Twitter user to boost their Twitter marketing strategy.
- Use hashtags only when you are sure they will work
Many Twitter users have heard about the importance of hashtags and they keep using them in all their tweets. Some of them include several hashtags in one tweet. There is no doubt that hashtags are important, but they are helpful only when they are used in the right way. Otherwise, you might feel the negative consequences of hashtag overuse. In order to identify trending and working hashtags related to your business, use some free tools like RiteTag or Hashtagify.
- Use tweets that don’t include links
Even though this may sound a little bit odd to some Twitter users and website owners, the fact is that tweets that don’t include links are sometimes more interesting to the audience. It is crucial to understand that the basic purpose of your presence on Twitter is not to use this platform to redirect users to your website or some other website. Twitter has proven to be more useful when it is used for branding and promoting your relationship with the clients/customers.
- Take care of the time when you are tweeting
In order to do this, you must first identify your audience. Once you know this, you should figure out when is your audience online and start posting your tweets in this period of the day (or night). Tweroid is a great tool to track when are your followers most active.
- Don’t forget to add images to the links
Experts agree that tweets that contain images are more likely to be re-tweeted and fav-ed. Many Twitter users avoid this practice because they find the process of finding and posting images time-consuming. However, there are few free tools that can help Twitter users to find suitable images for their tweets. There is one tool that is becoming very popular in the last few months and those who want to improve their Twitter marketing strategy should definitely try it. Twitshot is an online tool that you can use on your mobile device and your computer.
- Use Twitter lists
Using Twitter lists is very simple. Create lists of people/organizations you are following and separate them depending according to their niche. In this way, you can easily find content that is worth retweeting. As you are probably aware, if you want to have a more successful Twitter profile you have to interact with other users too.
If you want to make your tweets more noticeable, follow these tips. Keep in mind that the success of your social marketing campaigns affects overall marketing success.
Newsletter’s, were previously, a thriving way to market. But the world is changing, the market is changing and demands are shifting. Based on research, only 20% of emails are actually opened. You know what that means? 80% of them are trashed without a thought. That’s because consumers don’t want your spam mail. Think of all the emails you get that you’d rather not. It’s unnecessary and there’s a better way!
I know there are a select few thinking, “20% is still a market that you are reaching,” and you are correct! If you have the money and enough organic emails to make it worth your while, do it! As for the small businesses that are still growing, on their hustle and trying to find ways to enable their business while saving money, this is the way to go.
Not only that, think of all the time and work it takes to build a significant database of emails. Depending on how many you were able to accumulate at any point in time, you’re limiting the possible reach you could have, if you had a blog.
Buying emails. Let’s not pretend it doesn’t happen. We’re all adults, here. There are times and purposes for this, sure! Launch parties, huge reveals and special occasions are some of them. Buying emails so you now have a reason to blast your audience on a weekly or monthly basis, is not. Now, the name of your business will be associated with that annoying intruder that’s made it’s way into my inbox. That’s not the kind of feedback you’re looking for, is it?
“Why a blog,” you ask? A blog is essentially providing you exactly what you’re trying to achieve with a newsletter and then some! It’s bringing people to your site to click, read and interact with your brand. It also increases your SEO. Guess what that means? When you mention certain topics, keywords, trends or people in your article, you’re tapping into a whole other network of people, following the same topic, keyword, trend or person. If your blog is good, and it should be, you’re no longer begging them. They don’t have to go out on a limb and open an unknown email and click through to get to you.
Consumers to come to your site when you give them a reason to. They’ll be clicking down the screens to read your latest post. The greatest gift you could give to your consumers is genuine content. This is content that has been loved and taken care of. Hire a badass writer and make a freelancer writer’s dream come true. They’ll be sharing their voice with you as you share your platform with them. There are so many writers out there, just looking for someone to pick them up. Focus on the abundance that surrounds you. Ask a friend to refer you. Find someone you vibe with, who also believes in your product and you’ll get the results you’re looking for.
Krystal Ariel, Contributor.
Storyteller/Yoga Enthusiast/Music Junkie
It’s a common issue across the board. The small business owner hires someone to handle their social media and after a few months, decides it’s not working. Granted, any kind of digital marketing takes time to build but how strong is the foundation you’re building?
To start, getting to know your audience is imperative! It’s not enough that you’ve created a well designed marketing post. It doesn’t matter that you’ve got a great idea for a marketing campaign, if you have no idea who you’re targeting. You’re not marketing to stroke your ego by taking satisfaction in a page that’s only relevant to your product. You’re on social media to reach people! These are the same people that will ultimately be making the decision to buy into your brand. But first, you must gain trust. How do you do that? Get to know them. If you already know your target audience, you’re off to a great start.
My all time favorite social media master, is Gary Vaynerchuk. In is book “Jab, Jab, Jab, Right Hook,” he gives an example of a boot company who creates post about 30 Rock, the TV show. It not posted because it’s relevant to the brand but because it’s relevant to the people who follow the brand. They surveyed, on a previous post, asking their followers what their favorite TV show was. Most of them responded, 30 Rock. You’ve just received the first carrot in getting to know them.
Did you know that the content you post on Facebook is only as engaging as your previous post? Kind of like, you’re only as strong as your weakest link. When a post receives high engagement, it sets up an opportunity for the next. Facebook uses an algorithm that allows more or less visibility dependent on the engagement from your last post. Herein lies Gary’s point. The more you jab, the more you engage and when you’re absolutely ready to right hook, you set yourself up for success.
As a small business owner, this can be a very challenging concept to grasp. Marketing of the past, was always focused on advertising and the idea of sell, sell, sell! Now that our world is predominantly digital, don’t look to social media as another platform to sell. See it for what it is, a place where you connect and get to know your customers. When you focus on building relationships, you build their trust. This way, you’re developing a loyal database of followers and supporters of your brand. They aren’t just looking buy your stuff. Honestly, they could care less about what you’re selling. They look forward to your content. They look forward to your connection. They want to laugh, learn and be inspired. To quote Erik Qualman, “The ROI of Social Media is that your business will still exist in 5 years,” if you do it right.
Your followers might not initially care about your products, but when they’re looking for what you’ve got, you’ll be the first one they call.
Krystal Ariel, Contributor.
Storyteller/Yoga Enthusiast/Music Junkie